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Have you ever wondered how a WAN network works and why it is so important for modern businesses? Also, how can you modernize your remote network to meet the growing demands for security, performance, and flexibility?

In this article, we’ll unpack what this network is, explore its benefits and challenges, and provide a practical guide to modernizing your network infrastructure. We’ll cover everything from assessing business needs to implementing advanced technologies, ensuring your network is ready for the challenges of the future.

Ready to transform your network into a powerful tool for your company’s growth and innovation?

Read on!

• What is a WAN network?
• What are the advantages of a WAN network?
• Challenges of traditional WAN networks
• How can you modernize your company’s network?
• Optimize your WAN network for the future
• Get ready for the new era of connectivity

What is a WAN network?

The acronym WAN comes from Wide Area Network. Basically, a WAN network connects computers and local networks (the famous LANs, or “Local Area Networks”) that are great distances from each other. This connection is made through communication links, such as telephone lines, fiber optics, satellites or radio connections.

Let’s say your company has offices in multiple cities, or even different countries. For all these units to communicate efficiently, more is needed than what the regular Internet can offer. That’s where the WAN network comes in.

What are the advantages of a WAN network?

It is the backbone that connects all parts of a geographically distributed company, ensuring that all employees can work together seamlessly, regardless of where they are located.

Understanding that connectivity is vital for efficient collaboration and keeping businesses running smoothly, this network not only facilitates communication and data sharing, but also allows for the centralization of services and resources, such as servers and databases, in a single location, which can be more secure and efficient.

Let’s explore the main benefits they bring to day-to-day business:

• Branch connectivity: allows different branches of a company to connect, regardless of their geographic location. This means that an office in São Paulo can access and share information with another in New York quickly and securely.
• Reduced operating costs: by centralizing resources such as servers and databases, WAN networks help reduce operating costs. This eliminates the need to replicate infrastructure at each location, resulting in significant savings and more simplified IT management.
• Improved collaboration across distributed teams: distributed teams can collaborate more efficiently. Communication tools and collaborative platforms work better, allowing all employees to work together in real time, even when they are physically apart.

3 Challenges of Traditional WAN Networks

Despite being essential for connectivity, they face several significant challenges:

1.     Latency and performance

One of the main problems is latency, which is a delay in data transmission. When information needs to travel long distances, response times can be longer, affecting operational efficiency. This delay can be particularly problematic for applications that require real-time communication, such as video conferencing or online management systems.

2.     Security

Security is also a major concern. Traditional WAN networks can be vulnerable to cyberattacks, especially if they are not well protected. Ensuring that data travels securely between different locations requires implementing robust security measures, such as encryption and firewalls, which can be complex and costly.

3.     Management and maintenance

Another challenge is the management and maintenance of these networks. Keeping a WAN running at optimal levels requires constant monitoring, frequent updates, and a prepared IT team.

How can you modernize your company’s network?

Modernizing your network is a process that requires careful planning and consideration of some essential steps to ensure that the transition is smooth and secure.

• Business needs assessment: analyze your business needs, including data volume, application types, and security requirements. This analysis will identify weaknesses and areas for improvement.
• Choosing the right technology: choose the technology that best meets your needs, offering flexibility, better performance, and improved security compared to traditional WANs.
• Implementation and integration with existing infrastructure: finally, implement the new technology and integrate it with the current infrastructure. Plan the deployment to minimize disruption and involve the IT team to ensure correct configurations and maximum use of new features.

Optimize your WAN network for the future

To begin with, it’s crucial to continuously monitor the performance of your network. Use analysis tools to identify bottlenecks and adjust configurations as needed.

Additionally, keep your infrastructure up to date with the latest technologies and security patches to protect against cyber threats. Automating management processes can also save time and reduce human error, allowing your IT team to focus on more strategic tasks.

Having specialized partners can also make all the difference. Ascenty, for example, offers cutting-edge infrastructure and specialized technical support, helping your company maintain high levels of connectivity and security.

One of Ascenty’s competitive advantages is ServiceFabric™, an orchestration and connectivity platform that transforms the way companies manage their networks. It enables efficient integration of public and private clouds, facilitates the interconnection of different environments, and ensures data security.

Get ready for the new era of connectivity

Now that we understand the importance of WAN networks, it’s time to think about the future. Modernization is not just an option, but a necessity to remain competitive in today’s market.

Carefully assessing your company’s needs, choosing the most suitable technologies, and implementing these changes in an integrated manner are essential steps to ensure that your network is prepared for the future.

Maintaining constant and updated monitoring, automating processes, investing in security and relying on specialized partners are practices that will ensure the efficiency and protection of your IT infrastructure.

Want to delve even deeper into how to connect your networks efficiently and securely? Read our article about the future of integration and connectivity. It offers essential information that can transform your approach, maximizing the performance and scalability of your IT infrastructure.

Have you ever considered how drastically technology has evolved in recent years? Digital transformation is accelerating, propelled by emerging technologies that once seemed like science fiction.

These innovations are not only shaping the future, but also redefining the present across numerous industries. We are on the brink of a new era where adaptability and innovation are crucial for a business’s survival and success.

In times like these, it’s essential to understand the landscape to effectively integrate new resources into your operations. With this goal in mind, we’ve prepared this guide!

Gartner, a leading authority in research and consulting, has identified the 25 emerging technologies that will influence business decisions throughout this decade. We’ve analyzed these insights to bring you the key takeaways. Join us!

What are emerging technologies?

Emerging technologies are innovations that are still in the early stages of development and implementation, but have the potential to transform current practices across various sectors. These technologies can optimize processes and create new business models.

In essence, emerging technologies are key drivers of innovation, offering companies the opportunity to lead in digital evolution.

It’s important to note that the adoption of these technologies can vary by sector and region. This is because the process is influenced by economic, regulatory and social factors.

Nevertheless, the promise of increased efficiency, enhanced corporate security, and the ability to meet market demands provides strong incentives to incorporate them into your operations.

What are the 25 most promising emerging technologies according to Gartner?

As a leader in Data Centers and Connectivity in Latin America, Ascenty is at the forefront of technological innovation, providing the digital infrastructure necessary for evolution.

We have been tracking market trends for years and working closely with companies across sectors to ensure a secure and agile digital transformation. In recent years, we’ve witnessed rapid and profound changes.

Technologies once imagined have become a reality, and organizations that are adapting are staying ahead.

Gartner highlights the top emerging technologies of the decade, categorized into four topics: smart world, productivity revolution, privacy and transparency, and critical enablers. Here are the insights!

Emerging technologies for an intelligent world

This topic explores how our interactions with people, places, content, and things are evolving due to the merging of online and offline experiences. It also includes technologies that blend the digital and physical worlds in innovative and intelligent ways.

1.    AI avatars

AI avatars are virtual personas generated with Artificial Intelligence, designed to interact with users across various digital platforms. They leverage natural language processing, algorithms, and facial recognition technologies to engage effectively.

What’s remarkable about these avatars is their high level of realism and the ease with which they can be customized. They have applications beyond just entertainment, extending into marketing and everyday corporate environments as well.

2.    Digital twins

Digital twins are ultra-realistic virtual representations of a physical object, environment or system. Their primary purpose is to simulate real-world scenarios within a digital environment, which helps accelerate processes and reduce errors.

For instance: before building a bridge, you can create a digital twin of it. This allows engineers and architects to visualize the final result, refine details, identify potential structural issues, and address them before actual construction begins.

3.    Multimodal user interfaces

Multimodal user interfaces enable interaction with devices through multiple methods, such as voice commands, gestures, touch, and facial recognition. This technology enhances the accessibility and usability of applications.

Undoubtedly, this is one of the emerging technologies poised to expand significantly in the coming years. Developers are continually seeking features that streamline the user experience, making it more fluid and intuitive.

4.    Smart environments

Smart environments are spaces equipped with advanced technologies like Artificial Intelligence, IoT, and AIoT, designed to enhance interaction between people and systems, thereby improving the overall user experience.

These environments are becoming increasingly common and popular around the world. With digital evolution, emerging technologies are set to transform offices, homes, and even entire smart cities.

Curious about the most intelligent and connected cities in Brazil? According to the 2023 Connected Smart Cities Ranking, Florianópolis takes the top spot, followed by Curitiba, São Paulo, and Belo Horizonte.

5.    Spatial computing

Spatial computing is an emerging technology that merges the physical and digital worlds, enabling devices to recognize and respond to their surroundings. It has a wide range of applications, from interactive gaming to industrial use.

In essence, spatial computing allows computers and digital objects to interact with the real world. A notable example is virtual reality (VR) glasses, which are commonly used in online gaming and are increasingly being integrated into the daily routines of professionals like architects and engineers.

Productivity revolution

As we explore the emerging technologies identified by Gartner, we come to the “Productivity Revolution” category. The focus is placed the potential to significantly boost productivity in businesses and drive the digital economy of the future. Stay tuned for more insights!

6.    Compacting models

Model summarization is a technique designed to reduce the size of an Artificial Intelligence neural network, making it more feasible to deploy on smaller devices or in environments with limited processing capacity.

In essence, this resource will significantly enhance the adoption of Generative AI. It enables even small and medium-sized businesses to adapt the technology to their specific needs and operational realities.

7.    Autonomous unmanned aerial vehicles

Autonomous unmanned aerial vehicles are flying objects that operate with a high degree of automation. While they are often controlled remotely, they also utilize AI to perform various tasks independently.

Companies are already testing drones for delivering small packages, for instance. This accelerates logistics, reduces costs, and offers a novel experience for consumers.

8.    Generative AI

Generative AI is a branch of Artificial Intelligence that creates innovative content from existing data, revolutionizing fields such as design, marketing, and technology.  

Many experts consider it one of the most promising emerging technologies today. Its integration with other resources and technologies is yielding increasingly impressive results at an accelerated pace.

9.    Virtual assistants powered by Generative AI

Virtual assistants powered by Generative AI represent the next generation of virtual assistance. Their key advantage lies in leveraging advanced technology to provide more accurate and personalized responses, enhancing interactions between companies and customers.

10 . Synthetic data

Synthetic data is artificially generated data created using Generative AI to simulate real data for purposes such as comparisons and predictions.

A synthetic dataset retains the same mathematical properties as the real data it mimics, but with different information. This allows companies to conduct tests, develop new products, and perform machine learning studies.

Emerging technologies for privacy and transparency

This topic emphasizes the need to make ethical and strategic decisions in AI adoption by adhering to AI design principles that benefit both people and society. It focuses on ensuring data protection and operational transparency.

11.   Human-centered AI

Human-centered AI focuses on designing AI systems that maximize benefits for end users. This approach ensures that technology enhances and complements human abilities, improving efficiency without compromising privacy or autonomy.

12.   Behavioral analysis

Behavioral analysis involves tracking data to understand and predict human behavior within a system or environment. This technology is crucial for enhancing cybersecurity and personalizing user experiences.

13.   Responsible AI

Responsible AI, featured on Gartner’s list of emerging technologies, emphasizes the ethical development and implementation of AI. This approach focuses on using technology to create systems and machines that are fair, transparent, and auditable.

14.  Decentralized identity systems (DIS)

Decentralized identity systems (DIS) enable secure and private management of digital identities. They reduce reliance on centralized entities and give users greater control over their own data.

15.  Privacy-Enhancing Technologies

Privacy-enhancing technologies combine advanced features to safeguard personal data during analysis and decision-making. They ensure more ethical and transparent data processing while protecting confidential information from exposure.

Critical enablers

In this category, Gartner examines technologies that introduce new use cases and enhance existing experiences. Understanding these can guide your business in identifying where to invest for continued digital evolution. Explore these insights!

16.   Neuromorphic computing

Neuromorphic computing is inspired by the human brain and aims to create faster and more efficient computer systems. These systems excel at performing complex tasks such as pattern recognition and decision-making.

17.   Tokenization

Tokenization is an emerging technology that replaces sensitive information with non-sensitive values, crucial for secure transactions and data privacy.

Essentially, it transforms valuable data into a digital token. that can be used safely within systems and environments.

18.   Quantum processors

Quantum processors are cutting-edge components that leverage quantum mechanics to perform calculations significantly faster than traditional processors.

They are heralded as the next generation of processors, promising to make programs significantly faster and more powerful.

19.   Hyperscale edge computing

Hyperscale edge computing (HEC) is a hybrid cloud solution that distributes data processing capacity to locations where it is most needed. This approach reduces latency and boosts the efficiency of applications and services .

20.  Artificial Intelligence Chips

Artificial intelligence chips are CPUs equipped with a specialized processing unit for AI functions. This allows the device to execute processes internally, eliminating the need for external connections.

21.  Web3

Web3 encompasses a suite of technologies designed to create decentralized web applications. It emphasizes security, privacy, and interoperability among different services and users.

This technology is regarded as one of the most promising of the decade and is often referred to by experts as the next generation of the Internet. 

22.  Blockchain

Blockchain is a distributed ledger technology that enhances the security and transparency of digital transactions. It is crucial for the advancement of digital finance and smart contracts,

enabling secure data exchange and processing within corporate networks.

23.  Knowledge Graphs

Knowledge Graphs are data structures designed to integrate and share complex information, which is vital for enhancing search and recommendation systems.

24.  Mega LEO satellite constellations

Mega satellite constellations are networks of satellites positioned in low orbit to provide global high-speed internet coverage. They are crucial for expanding digital connectivity.

As the number of internet-connected devices grows, there is a rising demand for high-performance connections everywhere, including the most remote locations. Investing in LEO satellite constellations addresses this need, as their lower orbit reduces latency and improves connectivity.

25. Private 5G

Private 5G is an emerging technology that delivers high-speed, low-latency networks tailored for business applications. It ensures secure and customized communications to meet the specific needs of each organization.

Is your business ready for the digital evolution?

The rise of emerging technologies is reshaping the business landscape. To stay ahead in this dynamic environment, your company needs a robust and scalable digital infrastructure.

The modern, well-connected Ascenty Data Centers are crucial for supporting and optimizing these advanced technologies. With infrastructure designed to adapt to increasing demands while maintaining security and efficiency, organizations can turn their digital potential into tangible results.

To learn how advanced digital infrastructure can enhance your business, download our exclusive guide to submarine cables.

Our detailed guide explores the critical role of submarine cables in global infrastructure and shows how Ascenty can support your company’s success in the evolving digital world.

Generative AI is a revolutionary subfield of Artificial Intelligence capable of creating music, images, videos, and text. This dynamic technology is being applied across various industries for diverse purposes.

If your company has not yet begun to harness the potential of Artificial Intelligence, you risk losing your competitive edge. But let’s take a step back and discuss the infrastructure required to make all this possible.

To embrace the future, you need a digital infrastructure that meets the security, data storage, and scalability demands of AI. That’s what we’ll cover in this article. Join us!

What is Generative AI?

Generative AI is a type of Artificial Intelligence capable of learning and creating new content using simple natural language commands. It can generate text, images, videos, and audio, among other things.

One of the most well-known examples of Generative AI is ChatGPT, a powerful tool that operates in a chat model, responding in seconds to various questions and commands from users. Additionally, there are tools like DALL-E for generating images and WaveNet for creating audio.

A recent MIT study concluded that workers specialized in AI are 40% more productive than those who have not yet learned to use it in the corporate environment.

What is the difference between Generative AI and traditional AI?

The biggest differentiator of Generative AI is its ability to produce new content. Traditional Artificial Intelligence focuses on classifying, predicting, or responding based on known patterns.

Based on this, we can say that:

• Traditional AI: Focuses on analyzing and interpreting existing data for categorization, prediction, and automation. A good example is facial recognition systems;
  
  
• Generative AI: Creates new content by learning from large datasets. This capability opens up a wide range of possible applications.

The importance of Data Centers for the evolution of Generative AI

We can’t discuss AI without highlighting the critical role of Data Centers. After all, these infrastructures are essential for storing the data crucial for machine learning and technological advancement.

All the power of Generative AI comes from data, which is stored in Data Centers. Can you see how this is a direct and highly strategic connection?

Not having scalable storage space is like hitting the brakes. While technology has the potential to go much further, it needs space, data, and agility to process and innovate effectively.

It’s also worth mentioning that information security is a cornerstone of today’s landscape. With a reliable Data Center, companies can operate with peace of mind, complying with the GDPR and personal data protection laws.

The role of connectivity in optimizing Generative AI

Connectivity is another key factor in the evolution of Generative AI. The effectiveness of this technology depends on the speed and quality of data connections.

In other words, high-speed connectivity allows AI algorithms to process and analyze large volumes of data in real time. This is essential for continuous learning and improving the accuracy and relevance of results.

Furthermore, the democratization of technology relies on uniform connectivity quality, ensuring innovation reaches everyone. This enables companies worldwide to leverage automation and personalization.

Therefore, for companies looking to harness the capabilities of Generative AI, investing in advanced connectivity solutions is not just a technical necessity but a strategic decision that can define the success or failure of their digital initiatives.

Ascenty provides the best connectivity and data center solutions in Latin America! Discover our infrastructure!

How can you optimize your infrastructure for AI? Leverage Ascenty’s unique advantages

Ascenty is the largest Data Center company in Latin America, with units in Brazil, Chile, Mexico, and Colombia. As a joint venture with Digital Realty, it is part of a global ecosystem of more than 300 data centers worldwide.

Regardless of where your data is, Ascenty ensures maximum connectivity so that you can access it in no time. This provides direct connections to the cloud and content providers.

The strategic location of our infrastructure is an important factor, as it offers clients more options to store their data closer to processing sites.

The high level of security is another standout feature of Ascenty’s infrastructure. With numerous certifications, we invest in 24×7 monitoring and strict access control across all our units.

Tip: Discover the most dangerous types of cyber attacks that could impact your business!

Unlock the potential of Generative AI!

As we’ve seen, a robust, scalable, secure, and connected Data Center can help you unlock the immense potential of Generative AI for your company. Partnering with the right data center provider is crucial in this scenario.

Building and managing your own infrastructure requires significant time and investment. As storage space demands increase, this can become impractical and hinder your progress.

Rely on Ascenty’s data center and connectivity solutions to start innovating. Gain the environment and unique advantages that Artificial Intelligence requires to transform the future of your business.

Are you ready to revolutionize your company with Generative AI? Contact us today!

Do you know what a connectivity link is? Understanding this concept is essential for every company focused on digital evolution. After all, as the name suggests, we are dealing with one of the pillars of modern connectivity.

Think about it: can you imagine an organization evolving without the internet? It’s really hard to find a company that doesn’t depend on online processing of data and processes.

But, much more than just needing the internet, it is essential to have a fast and stable connection. And this is where the connectivity link stands out. Keep reading and get all your questions answered about this solution!

What is a connectivity link?

The connectivity link, also called a dedicated link, is an exclusive network for companies. In other words, it is a dedicated pathway on the internet for your business to send, receive, and process data.

To explain it further, every time a company accesses the internet, it is exchanging data with a provider. In a common connection, it competes for traffic space with other companies and users, which can slow down the connection. With a dedicated link, there is no one else on the same network!

Imagine a congested road, with several cars and trucks heading in the same direction. The connectivity link would be a free lane, where only your car could travel.

Connectivity link vs. broadband

While the connectivity link provides exclusivity in the internet connection, broadband is a shared link. In other words, it is a network used by multiple companies and users.

It is important to note that this does not mean it is of low quality. What happens is that some companies will need more speed and privacy to transmit their data.

5 benefits of having a connectivity link (dedicated link)

Now that you understand what a connectivity link is, it is important to understand how this solution can benefit your company. In short, there are many good reasons to have an exclusive network on the internet. Below, we list its 5 main advantages. Check it out!

1.      More secure internet connection

If you have a dedicated pathway to exchange and process your data, your information will be more secure. This is extremely important for companies in the financial sector and those dealing with confidential and strategic data.

2.      Faster and more stable data traffic

Since we are talking about a free path on the internet, data traffic is faster and more stable. In other words, your company no longer suffers from slow access to information and activity interruptions.

3.      Better customer experience

A logical consequence of the connectivity link is a better customer experience. After all, with faster and more stable Internet access, everyone can operate at an optimal level, making real-time decisions without productivity bottlenecks.

4.      Scalability

We cannot fail to highlight that the dedicated link is an ally of scalability. This is because the network can be expanded according to the company’s demands. This is an important differential for providers, who are no longer at the mercy of shared network availability to expand their operations.

5.      Greater bandwidth control

Within the company, it is normal for some sectors to need a more bandwidth. With the dedicated link, it is possible to control the network and allocate more traffic as needed and according to the ideal strategy. Thus, it is possible to ensure the total availability of essential areas and processes.

Who is the connectivity link intended for?

The connectivity link is a valuable solution for companies and internet providers. This is because it addresses some of the main demands of both parties: agility and security in data traffic.

Therefore, any company that realizes that data exchange is too slow, harming its operation and ability to meet customer demands, should consider it.

Likewise, internet providers that want to offer a differentiated experience to customers with this level of demand can offer the dedicated link as a strategic solution.

Applications of the connectivity link in the corporate world

You already know what a connectivity link is, but are unsure about how it can actually be useful in your routine? We have selected some examples that may help you understand:

• It is useful for ISPs, providing internet access;
• Ensures internet access on corporate networks;
• Ensures the rapid and secure traffic of large volumes of data;
• Improves the performance of corporate channels — intranet and extranet;
• It is an important complement for internet phone calls — PABX and VOIP systems;
• Ensures more stable video transmissions and live streams;
• It is advantageous in website hosting and cloud system use;
• It can be a differential for companies with e-commerce.

In short, we can say that a dedicated link is an ally for all businesses that use the internet daily. But the companies that seek this service most are:

• Internet Service Provider (ISP);
• Call centers;
• Banks.

Ascenty has the best solutions for ISPs

In a highly competitive scenario with demanding customers regarding internet quality and stability, it is necessary to deliver a high-performance service. But even large telecommunications companies can face service disruptions.

Ascenty works to be a reliable partner and has strategic solutions for these companies’ needs, such as the IP Link and Dark Fiber!

And if you are looking for a good internet provider, visit our Marketplace. There you will find the largest technology suppliers on the market!

Do you believe that technology and sustainability will define the future of the next generations? If we stop to analyze today’s world, it’s clear to see how these two elements are increasingly going hand in hand.

For some years now, Ascenty, Latin America’s leading data center and connectivity company, has prioritized sustainable development. With this, we were able to demonstrate that it is possible to offer high connectivity and excellent services without sacrificing our commitment to the environment.

That’s why, in addition to innovation, reliability and safety, we are also the standard bearer when it comes to sustainability. Here, we would like to invite you to learn more about our good practices that confirm the success of a sustainable and technological approach. Check it out!

Technology drives sustainability. The decision is yours!

Technology is a major driver of human development. In fact, it’s hard to imagine what our lives would be like without certain resources and tools.

In this sense, there is no doubt that technological innovations help us solve the most varied needs of society. So why not use them to promote sustainability?

In recent years, we have seen how much the digital transformation is driving economic development across the planet. Now, we need to refine our outlook and understand this process as a tool to protect the environment.

And that’s not a difficult task! Many companies are already investing in the responsible and sustainable use of natural resources; and they are doing so with the help of innovation and new technologies.

Here, you will find some examples and get inspired to join this journey. This is because a green future depends on the decision and dedication of each company, regardless of its segment or size.

Obviously, there are numerous actions to be implemented. From basic to advanced, do your part, within your means!

Sustainable Value Chain: change starts here!

A study by Ibope, in partnership with Yale University, concluded that 77% of Brazilians believe that protecting the environment is a pressing matter. In addition, 95% of the population say that global warming is visible and could harm current and future generations.

However, this trend is not exclusive to Brazil. In fact, we are witnessing a global movement that reinforces the need for brands to rethink their processes with a focus on implementing increasingly efficient and sustainable value chains.

In this sense, we need to be aware of several factors and carefully evaluate all the businesses with which our company interacts or has partnerships. After all, it is essential that all processes and activities comply with environmental guidelines, including:

• Logistics;
• Operations;
• Services;
• Sales;
• Marketing;
• Infrastructure.

Technology & Sustainability: 4 lessons from Ascenty that stand out in promoting a green and connected future

As a leader in Data Center and Connectivity infrastructure in Latin America, Ascenty could not fail to contribute to promoting a green and connected future. That’s why we take the issue seriously and have numerous sustainable initiatives in place.

Our mission is to take care of the data that drives the world, but we do so with all the care that the environment deserves. In this sense, we have selected some examples of how it is possible to reconcile technology and sustainability in an efficient and totally responsible way. Check it out!

1. Data centers running on 100% clean energy

Since 2020, all Ascenty data centers have been operating with 100% renewable energy, guaranteed by IREC (International Renewable Energy Certificate). It is worth noting that the use of renewable sources, such as water and solar energy, reduces greenhouse gas emissions and environmental impact.

In addition, all of Ascenty’s data centers are ISO 14001 certified, which establishes guidelines for excellence in environmental management systems.

2. 100% LED lighting at our data centers

Ascenty has adopted LED lighting in all its data centers, which contributes significantly to reducing energy consumption. This measure helps to improve the PUE (Power Usage Effectiveness) index — an international parameter of energy efficiency.

To give you an idea, the average PUE in Ascenty’s data centers in 2022 was 1.44, an excellent figure that demonstrates the company’s commitment to optimizing energy consumption.

In addition, the São Paulo Data Center has a photovoltaic energy plant capable of generating 14.6 MW per year. This energy is used for lighting and cooling, making the data center even more sustainable.

3. Carbon Neutral Seal

Reinforcing its commitment to neutralizing its carbon emissions, Ascenty has the Carbon Neutral seal. The company carries out strategic actions to measure, reduce and offset its emissions, helping to mitigate climate change.

Carbon neutrality is a source of pride, as it shows that our efforts are paying off. We are aware of the environmental impact of the technology sector as a whole, and we are doing our part.

4. Reusing water in data center cooling systems

Along with other initiatives, Ascenty has also adopted effective control of water use at its data centers, all to ensure conscious and responsible consumption of this important resource.

As an example, the chilled water plants of refrigeration systems operate in a closed circuit, which considerably reduces consumption without affecting the quality and effectiveness of the process.

You too can build a green future!

As we have seen, the union between technology and sustainability is the key to ensuring a greener and more connected future. In this context, the good practices discussed here prove that these two areas can go hand in hand.

Ascenty continues to move towards sustainable performance. Your business can (and should) take part in this movement too!

That’s why, in addition to implementing actions that reduce environmental impact, it’s important to team up with partners committed to the ESG agenda, guaranteeing a sustainable value chain.

Find out more about our practices and achievements towards a fairer, more sustainable and ethical future. Download Ascenty’s ESG Report now and get inspired to build a green future too!

A few years ago, the term Hybrid IT was touted as a trend. Today, it is a reality and part of the context of businesses of all sizes and segments. That’s why we need to talk about cloud connectivity.

Data is decentralized: some in the cloud, some local. In fact, it has already become clear that combining clouds with in-house servers is the most suitable strategy for most companies.

The next step is to optimize this entire infrastructure, right? Connectivity comes into play to make all this possible. Stay with us to find out more!

The current complexity of data storage

In today’s context, it’s hard to find a business that doesn’t depend on data to operate. They are everywhere, underpinning decisions in all sectors and ensuring the evolution of the market.

Such importance shows how valuable they are. And then comes the first challenge for modern companies: where to store this treasure?

Data storage needs to be carefully planned and executed. Whether in the cloud or on local servers, it is essential to ensure that information is protected and, of course, interconnected.

This scenario is complex, especially when we consider that Hybrid IT preaches the diversification of suppliers and models. Ensuring that everything connects isn’t simple — at least for those who don’t think about it from the outset.

Cloud connection: 5 reasons to invest in it

A cloud connection is nothing more than a private connection between your infrastructure and your public cloud provider. In general, this happens thanks to a cross-connection provided by a carrier-neutral data center.

But what is the importance of this direct interconnection with your data in the cloud? Let’s take a look!

1.    More security

With Hybrid IT, companies can benefit from a much broader and more diversified infrastructure. However, connecting to the cloud via the internet can be a risk, creating vulnerabilities and more chances of data breaches.

With the direct connection to the cloud, there is a reduction in network access points. This increases the security of data access and traffic.

Remember that your Colocation provider must invest in security for this benefit to really exist.

2.    Improved performance

As you know, the internet isn’t always the fastest channel for accessing the cloud. After all, speed depends on bandwidth and different servers, and can vary depending on the provider.

In the real-time era, low latency is an important metric. Proof of this is that many users stop using applications because of the system’s persistent slowness.

In this sense, it’s worth noting that a direct connection to the cloud is faster. In other words, you can access data in less time, delivering a much more pleasant experience to your end customer.

3. Fewer costs

If your company needs a private connection, the cost of the WAN can be a problem. Likewise, moving data is not a cheap process — it varies according to location, provider and other aspects.

With direct cloud connection, you can save resources without jeopardizing your connectivity needs.

In addition, it is possible to cut down on exit fees, as some providers offer reduced rates for those who use this option.

4. High reliability

As you know, the public internet is unpredictable and, in many cases, full of demand peaks, which causes an increase in latency and loss of performance.

A direct cloud connection is more reliable because it is made over a private network. This ensures high availability — an essential factor in some sectors, such as finance.

5. Easier to manage

Managing hybrid IT is not easy, is it? Despite the benefits, there is considerable complexity in managing multiple suppliers and identifying bottlenecks and errors in applications and networks.

However, with direct interconnection in the cloud, your company is no longer hostage to specific network providers for each cloud. After all, you have access to a diverse ecosystem that talks to each other.

In other words, we’re talking about more visibility, agility and efficiency. All this boosts business productivity and the end user experience.

Cloud connection: more agility and performance for your business

In today’s context of digital business and high demand for productivity, the use of diversified and customized solutions according to the needs of each company is real.

In this scenario, relying on a direct cloud connection solution is a strategic solution to the complexity of managing this environment.

If you want to ensure that your IT infrastructure is aligned with your business strategy, it’s worth looking into investing in a dedicated connection with cloud providers. Ascenty can help! Talk to our team now and ask any questions you may have!

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When it comes to protecting financial transactions, every detail matters.

For IT leaders, ensuring that every operation occurs under a shield that guarantees maximum protection is not just a matter of efficiency, but a non-negotiable responsibility.

In our new article, we’ll explore some of Ascenty’s certifications that make it an indispensable partner for companies in the financial segment.

These certifications are guarantees that Ascenty, as the main player in the Data Center market in Brazil, is concerned with the integrity and security of its customers’ transactions.

Join us to discover how Ascenty achieves the security you seek for your transactions, sustaining the pillar of trust in an increasingly complex digital environment. Learn more!

Financial Transactions: why are certifications so important?

It’s no surprise: in online financial operations, each click can represent large sums. Therefore, security is the secret ingredient that differentiates a reliable service from an imminent risk.

In this sense, certifications do not work as mere “quality seals”, but guarantees that your data and technological infrastructure are secured from all types of complications.

Consider this: in 2021, according to data published by Jota, at least 69 Brazilian companies felt the consequences of digital dangers firsthand. They were victims of data breaches and ransom attacks.

An alarming number, but also a reminder of the financial sector’s vulnerability.

Thus, certifications are more than a necessity – they are the written assurance that whoever hosts your data is proactively working to protect transactions within your digital environment.

Check out an Ascenty success story in the financial sector:

PCI-DSS: the main certification related to financial transactions

PCI-DSS is the main security certification for card transactions. Created in 2006 from the collaboration between giants like Visa and MasterCard, it is not just another set of rules, but a declaration of commitment to security.

At its core, PCI-DSS mandates best practices such as installing firewalls, encrypting data, and constantly monitoring networks.

Its role is critical: to defend every credit and debit transaction against potential fraud and data theft.

Therefore, any data infrastructure capable of running transactions needs to ensure maximum protection of each operation – and this is what PCI-DSS does.

How does Ascenty meet PCI-DSS requirements?

For Ascenty, meeting PCI-DSS requirements means investing in both security and precision. Here’s how:

The journey to compliance begins with adherence to the certificate’s 12 requirements, structured around 6 key objectives:

1. Secure network;
2. Cardholder data protection;
3. Vulnerability management;
4. Access control;
5. Network monitoring;
6. Information security.

These items are not just a simple checklist, but are key components for orchestrating a robust technological infrastructure.

At Ascenty, from servers to applications and database managers, each component undergoes a rigorous security screening.

In addition, we align with the four certification levels, determined by the annual volume of card transactions.

With PCI-DSS, Ascenty meets the most stringent international security guidelines required in credit card processing, including securing the card data environment against unauthorized access.

• Learn about another successful Ascenty partnership in financial transactions!

TR3 TÜV Rheinland certification also plays a role in financial transactions

TÜV Rheinland’s TR3 certification attests that a Data Center meets international requirements that ensure the integrity, availability and security of financial operations.

In practice, TR3 TÜV transforms Data Centers into high-security data centers where each byte is handled with utmost seriousness.

By conquering it, the company attests to its compliance with the main specifications referring to:

• design;
• assembly;
• installation;
• operation;
• maintenance;
• sustainability;
• technical documentation;
• monitoring of the execution, integrated commissioning tests, and operational audits.

It is a recognition that particularly attests to the excellence of the physical infrastructure behind the Data Center where your business data is hosted.

For companies that deal with huge volumes of financial transactions, this certification is the ultimate symbol of reliability.

Learn about the TR3 TÜV Rheinland certification requirements that Ascenty must follow

This certification requires a specific set of infrastructures and rigorous practices, such as:

• implementation of a raised floor, essential to optimizing cable management and safety;
• a dual power distribution source – one active and one backup – equipped with generators, UPS and HVAC systems, all operating redundantly.

The latter ensures that even in the most adverse situations and in the face of the disaster risks, services remain operational.

The certification also requires dedicated and structured cabling, as well as multiple provider inputs, strengthening redundancy and resilience.

All this is monitored under the ANSI/TIA 942 Standard, which requires Ascenty to maintain a high standard in all aspects.

This includes everything from cooling and security processes to access control and fire detection.

All of these aspects are key to ensuring that Data Center operations are secure, efficient, and continuous.

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In times of digital transformation, being an internet service provider (ISP) requires overcoming major challenges to stand out. Although connectivity is essential in people’s lives, the market is quite competitive. That’s why solutions for internet providers are so valuable!

They help deliver quality services and meet growing market demands. In this article, we will provide an overview of the market and its challenges, showing how Ascenty helps your business.

Let’s get started!

The Brazilian Internet Service Provider Market: Major Challenges And Opportunities

The internet market is dynamic and highly dependent on connectivity. Thus, companies in the sector need to operate with a focus on the customer and overcome major challenges to gain their trust and loyalty.

Ascenty is a strategic partner in these businesses and is well aware of the obstacles faced. Let’s look at a few below!

High competitiveness

The need for better operational performance creates a highly competitive scenario. In this context, internet providers must invest in innovation to set themselves apart from the rest, since quality of service alone is no longer sufficient.

In the quest for competitive prices, fierce competition impacts megabyte prices in an unsustainable manner. After all, offering below-average prices or expanding packages at the same price compromises operational viability.

Still, it is crucial to remain aware of market movements. Regularly adjusting prices and keeping them aligned with inflation is essential to avoid a mismatch between costs and services. In practice, the suggestion is to consider the possibility of working with gradual adjustments.

Churn, default, and loyalty

Churn and default are critical challenges: out of every 100 new customers, 90 tend to come from other providers. Naturally, there is no guarantee of loyalty, as these are consumers willing to switch again if not quickly won over.

Reducing churn involves offering additional services, such as streaming and Wi-Fi access, consolidating your company’s position as a source of essential services. In addition, the use of scoring services and adaptations based on payment compliance also stand out as good strategies to address these challenges.

It’s also worth staying open to the inclusion of Value-Added Services (VAS), such as streaming and access to digital content. However, remember to avoid offering platforms with little consumer interest and seek mutually beneficial partnerships that contribute to loyalty.

Constant review is crucial to ensure that VAS add value for both providers and customers.

Quality: the major differentiator of an ISP

Overcoming challenges is not something achieved solely through service quality – but this is undeniably the fundamental first step.

According to IBGE data, connectivity is a daily requirement for 87.2% of the Brazilian population over 10 years of age. Therefore, the quality of the service offered by internet providers plays a crucial role.

Contrary to the notion that price alone is decisive, 93.4% of this audience uses the internet daily. In other words, a stable and fast connection is essential.

With this in mind, quality service not only solves technical problems but also establishes a relationship of trust with customers. Offering a reliable connection, combined with effective support, positions the ISP as a solid choice amid fierce competition.

If there is one crucial lesson to be learned, it is this: service quality and excellent customer service are factors that outweigh mere price considerations.

3 solutions for Ascenty internet providers

Ascenty is recognized for its robust catalog of cutting-edge services and solutions, making it a strategic partner for internet providers. Some of these solutions emerge as essential pillars to drive success in the dynamic connectivity market.

Learn more about each of them below:

AICX

The Ascenty Internet Connectivity Exchange (AICX) is a high-capacity platform, directly connected to major content providers. Designed to offer resilience, high availability, and business continuity, it provides ISPs and customers with a premium connection without relying on the internet.

In practice, the solution simplifies the integration of providers with a wide variety of content, offering direct and specific access with security and efficiency. AICX emerges as an economical and effective option, particularly for smaller players, offering redundancy without compromising quality.

IX.Br

IX.br, in turn, is a PIX PTT that offers direct and independent connection with the main providers. Present in São Paulo, Campinas and Fortaleza, it promotes increased speed, cost reduction and operational control.

Connectivity with the clouds

Ascenty also offers Cloud Connect, with private and efficient connections to the major cloud computing providers. With high speed, security and customization, the solution ensures optimal performance, cost reduction and continuous availability for the internet service providers’ services.

Ascenty and ISPs: a successful partnership for a future filled with opportunities

In the challenging journey of internet service providers, Ascenty stands out as a powerful ally. As you have seen, we offer a robust and innovative connectivity ecosystem to meet specific industry demands.

Furthermore, our collaboration goes beyond mere service provision. Our goal is to create lasting opportunities to promote mutual success between ISPs and end users.

With an unwavering commitment to quality, Ascenty elevates the experience of internet service providers by offering not only a reliable connection, but exceptional support.

Our focus on service excellence is reflected in our unique understanding of market needs. In other words, we deeply understand the challenges and know that results can only come with personalized and effective solutions.

Thus, Ascenty is able to stand out not only for its technologically advanced infrastructure, but also for its constant dedication to improvement. We understand that evolution is essential, and we invest in continuous process optimization to keep up with the constantly changing demands of the ISP sector.

Finally, keep in mind that Ascenty’s cutting-edge technology comes with a valuable human differential. Our specialized team not only solves technical challenges, but also proactively collaborates in building strategies for sustainable ISP growth.

Partnering with Ascenty isn’t just a logical choice, it’s a strategic decision for a future of unlimited opportunities. Together, we shape a path of lasting success in the challenging landscape of internet providers.

If you want to understand how your company can be taken to another level of innovation and quality, contact us! Our experts are available to answer your questions and show you how this can be done in the specific context of your business!

We’ve been hearing of digital transformation for a few years now. Many companies have achieved this goal, but as the world constantly changes, a new concept has emerged: digital evolution. 

As businesses strive to be more efficient, cut costs and gain a real competitive advantage, they need to invest in widespread transformation that is always ready for progress. 

Has your business entered this new era? In this content, we’d like to talk about the role of an interconnection platform in the corporate digital evolution journey. Stay with us and find out! 

But what do we mean by digital evolution? 

Digital evolution is the next stage of the digital transformation journey, based on proactive, self-learning management — far superior to advanced automation. 

This is the new focus of modern companies. This is because, far beyond the collaboration between IT (Information Technology) and OT (Operational Technology), they are both fully integrated. 

In this scenario, hybrid IT stands out and the digital infrastructure is evolving so that we can access data in real time. Remember that the infrastructure is now easily scalable and flexible, allowing businesses to optimize their results and processes at all times. 

How does an interconnection platform contribute to your digital evolution? 

To achieve digital evolution, organizations need a flexible and integrated digital infrastructure platform. This is because data will need to be stored and accessed quickly, regardless of where it is. 

With increasingly complex workloads, robust infrastructures are the pillar for running applications and processing the information that is essential for the business to thrive. 

It’s worth noting that the spread of Artificial Intelligence (AI) is setting the pace for this evolution. To extract the full potential of the technology, companies are looking for low latency, scalability and high performance.  

Now, to answer the question, how does an interconnection platform help you reach the level of digital evolution? Check it out! 

Supporting the demand for data, networks, partners and technologies 

Digital evolution depends on a unified ecosystem of data, networks, partners and technologies. The interconnection platform delivers all this, expanding your power of choice and giving you the flexibility to contract what your company needs. 

Fast and secure data traffic 

Your data needs to be in the right place at the right time, but this traffic needs to be highly secure. Acting as a unified environment, the interconnection platform is able to add these benefits and boost Data Driven management. 

Advanced connectivity for hybrid IT 

These days, enterprise infrastructures and data are scattered around the globe. The interconnection platform enables fast and secure connectivity between all data sources, including various clouds and physical environments. 

Partnerships with global suppliers 

The world is becoming more and more globalized and having the best partners can be a competitive advantage. That’s why being part of an integration ecosystem drives innovation and helps you expand your operations abroad.  

Sustainable infrastructure 

Sustainability is a watchword in the business world, especially when it comes to technology suppliers. When you interconnect with a platform of services and products, you can adapt to the scenario and comply with global rules. 

What role do data centers play in this digital evolution? 

A study by Fortune Business Insights revealed that the worldwide demand for advanced technologies together with the benefits of modern connectivity are some of the factors driving the data center market.  

According to the research, this market is expected to reach an impressive $142.31 billion by 2027. The study by Global Market Insights indicates that the data center industry is expected to grow by 12% a year until 2028. 

What is behind this growth? Without question, the use of digital services around the world. Consumers and companies are becoming increasingly digital and data centers are at the heart of this ecosystem. 

So, when we talk about digital evolution, it’s impossible not to think about the importance of data storage. Regardless of your niche or size, it is essential to store data in a secure and connected environment. 

In this sense, Ascenty’s data centers are 100% carrier neutral. In other words, there are no barriers to interconnection. You can choose the public cloud providers you want, and we guarantee secure and fast data traffic for your business. 

Another distinguishing feature of Ascenty’s network is the direct connection with the largest cloud providers on the market. So we have a robust ecosystem ready for your company’s current and future needs.  

ServiceFabric™: meet Digital Realty’s interconnection platform 

ServiceFabric™ is the interconnection platform that allows large enterprises to manage their global connectivity. In other words, it connects your business to the digital infrastructure it needs to thrive. 

We’re talking about an ecosystem that drives the digital economy. This is because it ensures full interconnection of data, services, clouds, environments and locations.  

The product is part of the portfolio of Digital Realty, the world’s largest data center company and Ascenty’s investor. This means that Ascenty customers have access to it all! 

The combination of Ascenty’s Colocation with Digital Realty’s platform is an important step in its digital evolution. Talk to our team now and ask any questions you may have! 

In the era of hybrid IT, connectivity and integration are watchwords. That’s why Ascenty is proud to introduce ServiceFabric™, Digital Realty’s orchestration platform that is revolutionizing day-to-day business, now available at Ascenty.  

Have you ever found it difficult to manage multiple IT services, data, environments and suppliers? Ensuring a unified digital infrastructure is a real challenge for most companies, but it doesn’t have to be that way. 

In an increasingly global and connected world, it makes all the difference to have access to everything you need in one place. Below, you’ll see how ServiceFabric™ makes this possible. 

What is ServiceFabric™? 

ServiceFabric™ is the orchestration platform that allows large enterprises to manage their global connectivity. In other words, the platform connects the business to the digital infrastructure that is necessary for business continuity. 

The solution’s great advantage is that it boosts the digital economy and makes the total interconnection of data, clouds environments and places a reality. All of that in a single interface. 

Who can ServiceFabric™ help? 

The Digital Realty Global Data Insights study found that 97% of companies with over $1 billion in revenue have more than 20 IT environments. In addition, 93% of organizations intend to expand these spaces in the coming years.  

We therefore have a scenario in which data is everywhere and is more strategic than ever for digital evolution. 

ServiceFabric™ has emerged as a facilitator of this journey. And it can be extremely valuable for different business profiles. Check it out! 

What are the benefits of using ServiceFabric™? 

With data at the center of business decisions, it is essential to have connectivity partners so that everything can be communicated quickly and easily. 

As you move towards data-driven management, especially with the evolution of Generative AI, having ServiceFabric™ at your side is a differentiator. After all, it will help you put together the ideal interconnection elements for your current and future technological needs.  

But that’s not all! Here are some more benefits of investing in this robust solution with Ascenty! 

Unified connectivity 

Connect to different services, wherever and whenever you want in a single environment. This is possible because ServiceFabric™ is a global platform, present in the infrastructure of the world’s largest data center companies.  

Innovate faster and stand out in the market 

With direct connections to cloud service providers, SaaS and partners around the world, your business can access the most innovative services and expand its market reach.  

Keep your data safe 

Enjoy the best that interconnection has to offer without exposing your data to risk. This is possible thanks to the indisputable security of segmented networks and private connections, which bypass the public internet. 

Use and pay as you go 

ServiceFabric™ is completely flexible. That means you can hire the connection capacity your business needs on demand, with fast and simple delivery. More connectivity and better value for money. 

No long-term commitments 

As the service is customized to your company’s needs, there are no long-term contracts. You can cancel, reduce or extend usage as you see fit. 

Connect to the world with Ascenty! 

Ascenty is a Digital Realty joint venture. This means that, in addition to the largest digital infrastructure in Latin America, we are part of the ecosystem of the world’s largest data center company. 

This position allows us to bring ServiceFabric™ exclusively to the Latin American market. But much more than that, Ascenty takes care of the entire integration process with the platform, with trading in local currency, free from exchange rate risk. 

Talk to one of our specialists now and be part of the future of connectivity! 

What happens when the largest data center company in Latin America joins forces with the largest data center company in the world? Ascenty and Digital Realty are two strong brands and are working hand in hand to drive the sector forward. 

With the digital transformation, businesses are looking for more and more interconnection. After all, data is everywhere and those who can access it quickly and securely have a great advantage in their hands. 

In this scenario, successful partnerships make all the difference. In Latin America, companies can count on the best of the local and global market through Ascenty’s solutions and services. Learn more! 

About Ascenty 

Established in 2010, Ascenty is the Latin American leader in Data Centers and Connectivity. A Digital Realty and Brookfield joint venture, the company has worldwide service capacity and a powerful connectivity ecosystem, with various connection possibilities. 

It currently has 34 data centers in operation and/or under construction in Brazil, Chile, Mexico and Colombia. All of them follow world-class standards, ensuring efficiency and security for client companies. 

In addition, Ascenty offers several competitive advantages that strengthen its quality and leading position in the market, such as: 

• 5,000+ km of dedicated fiber optic network; 

• 380,000+ sqm in total area; 

• Direct connection to the largest cloud service providers; 

• Service SLA and resolution SLA; 

• Only Data Center company that guarantees 100% infrastructure availability SLA under contract; 

• Support in Portuguese, English and Spanish; 

• Service team available 24/7, ready to act preventively, ensuring zero impact for your company; 

• NAP: strategic point of interconnection and connectivity; 

• 6 consecutive years in the zone of excellence in the NPS survey; 

• Commitment to ESG, with solutions designed with a focus on energy efficiency to lower consumption and costs; 

• Quality certifications such as TIER 3 and TR3. 

Meet Digital Realty 

Digital Realty is the world’s largest data center company and supports the data center, colocation and interconnection needs of more than 2,400 organizations. 

Its network is spread across strategic points on the planet, such as North America, Europe, Asia and Australia, helping to build a more unified market with fewer technological and data barriers.  

• 300+ data centers 

• 6 continents 

• 25+ countries 

• 50+ metros 

The brand’s robustness and worldwide credibility have earned it the trust of customers of all sizes.  

Ascenty also has partners from various industries, such as cloud services, information technology, communications, financial services, manufacturing, energy, health and consumer goods. 

Ascenty and Digital Realty: a partnership that redefines the data center market in Latin America 

With data at the core of business decisions, data centers are spreading and evolving. This is evidenced by the growth of Ascenty’s network in recent years, with new units opening to meet market needs. 

Companies are broadening their vision and understanding how essential data centers are to their business strategies, especially in a hybrid IT scenario — a concept that goes far beyond the hybrid cloud. 

In 2018, Ascenty became a Digital Realty join venture and this was the beginning of yet another transformation and evolution in the way it operates. We now have combined the quality and expertise of Latin America’s leading company with the universe of possibilities and opportunities of the world’s leading company. 

Having Digital Realty as an investor means boosting Ascenty’s innovation processes to deliver new services and digital ecosystems that help ensure positive business results and prepare our customers for the future. 

Your Data Center is now a connected community! 

A recent study published in DataCenterDynamics highlighted interesting data on what companies in Latin America should prioritize in 2024. Around here, IT spending is expected to grow by 11% — more than in mature markets such as the US. 

When we break down that growth by country, Brazil stands out: 

• Brazil: 12% 

• Latin America: 11% 

• Chile: 11% 

• Peru: 11% 

• Mexico: 10% 

• Colombia: 10% 

• Argentina: 7% 

But in practice, what do these figures say? That companies are investing in their infrastructures to continue growing, especially with the spread of Artificial Intelligence. 

And in this case, it’s not enough to have a robust, scalable and reliable Data Center. You need a data center that behaves like a truly connected community! 

By joining the Digital Realty ecosystem, Ascenty is bringing a new concept of digital infrastructure to Latin America. This is because our customers can now take advantage of opportunities to interconnect with partners, data and services from all over the world. 

This integration breaks down geographical barriers and drives companies’ digital evolution even further. Ascenty continues to reaffirm its commitment to taking care of the information that supports the world. 

Take advantage of the opportunity to be part of a worldwide ecosystem! 

Successful businesses stand out from their competition by always looking to the future. Ascenty is proud to be a partner of such companies and strives to contribute to their evolution. 

The strategic integration with Digital Realty was a decision that introduced a new way of accessing, storing, processing and integrating data to the Brazilian and Latin American markets. 

Your company can benefit from the advantages of this partnership. Talk to our experts now and find out about the opportunities available! 

The evolution of Digital Transformation drives the production and use of data in businesses of all sizes and segments. Therefore, more and more businesses are looking for a Data Center provider.

The point is that the market is full of these providers and choosing the ideal partner can be a major challenge. With that in mind, we have prepared this content to help you make a secure and advantageous decision.

Below, you can learn which aspects should not be ignored before signing an agreement and choosing your Data Center. Check it out!

What is the importance of Data Center providers?

Never before has so much data been produced as today, and according to the IDC, the world will have a total of 175 Zettabytes of data by 2025. This is a reflection of the digitalization of companies, the increase in internet searches, social networks and various other common activities in the Digital Age.

With so much information available, organizations have the opportunity to turn numbers into intelligence to grow and captivate their clients. But to get there, they need the support of Data Center providers.

These partners are responsible for the secure storage, availability and connectivity of information. Without them, your business fails to take advantage of this sea of valuable data and risks falling behind the competition.

Therefore, it goes without saying that a good provider can drive business growth. After all, it provides the necessary infrastructure to implement truly strategic management, with agility and cost savings.

Checklist for choosing a Data Center provider

The Data Center is the “brain” of the company. There, you will find state-of-the-art equipment to receive, store, process and distribute the information your business needs to grow.

From storage to data processing to obtaining value and answers, everything goes through its robust IT infrastructure. In such a competitive market, you can’t really ignore its role, can you?

It is important to note that data centers have evolved with technology. That is, the companies providing these services are betting on new features to provide more agility, security and quality to their services.

But the truth is that Data Centers are not all the same! You need to make the right choice to take advantage of the best the market has to offer. Here’s what to review before choosing a Data Center!

1. Infrastructure and scalability

Data Center providers need to have a strong infrastructure, capable of scaling with business growth and offering the necessary technological support throughout the transformation journey. After all, the desire and objective of every company is to grow.

A “brain” that cannot expand is more of a hindrance than a help. Therefore, it is important to research and select a provider with the best and largest infrastructure.

These characteristics will ensure scalability to operations, with right sized resources, considering both present and especially future demands.

2. Connectivity

A Data Center without connectivity is like an island. The provider you choose needs to understand and actively work to ensure that your data is always available and can be shared in real time, wherever you are.

With today’s highly dynamic and decentralized operations, data needs to flow from one point to another. Even more so, it must be available to a wide range of stakeholders, ensuring a fast and intelligent decision-making process.

In this context, latency is also an important point, since information must be delivered in the shortest possible time.

As you are well aware, critical processes (such as financial ones) cannot suffer from bottlenecks and slowdowns. Information needs to be updated and transmitted in real time, saving you from errors and misinterpretation.

3. Credibility

The credibility of the Data Center provider is an indication of its level of quality and reliability. A growing demand has led many companies to enter the data center market, but quantity is not synonymous with quality.

Therefore, before making any decision, your company needs to take a careful look at your partner’s background, seeking someone with more experience and greater credibility. Remember that your success will depend on the efficiency and commitment of this business.

The safest decision is to team up with serious companies that possess the know-how and broad market recognition to navigate the challenges of the Digital Age.

4. Client satisfaction level

Satisfied (or dissatisfied) clients cannot be ignored. This is one of the biggest indications that the company is serious, efficient, secure and committed to the development of its clients.

Therefore, before signing an agreement, look at how the Data Center provider handles its clients and their needs. Are there complaints? Failures? How can they impact your routine?

Remember that a good partner should be accessible and interconnected with the companies that hire them. In addition, it needs to be involved with the client’s projects, assisting and seeking new solutions to optimize their processes and results.

5. Quality of support and service

The quality and agility of support and service should also be evaluated. Have you ever considered the impact of not getting an answer when you need it most?

The offer of a consultative service and focus on the client are key benefits that make the difference in the daily routine of any company. Similarly, the use of automated tools that report failures in operations to the partner is very valuable.

This not only reduces response time, but assists everyone involved in optimizing the processes, making them more stable, secure and reliable.

6. Security

Finally, you should evaluate the level of security offered by the Data Center provider. This is a critical point of Digital Transformation, as many cyber threats can affect data privacy and business continuity.

In this context, the choice of a partner should be based on a careful analysis of the technological infrastructure of the data environment. Key aspects include the availability of protection tools, as well as the application of security policies and good practices focused on infrastructure and people.

Remember that good partners put security first because they know the financial and reputational damage that intrusions and data leaks can entail.

The ideal Data Center provider drives your business to grow!

The evaluation of Data Center providers is one of the most important steps for the success of a business in the Digital Age. The time invested with these analyses will represent a fluid, safe operation based on the strategic use of data.

By joining forces with specialized partners, your company is much more likely to grow efficiently, overcoming the different challenges that may arise.

In addition, this is a more economical and strategic way to gain access to cutting-edge resources and policies, which would be more difficult if acting on your own and without the help of Data Center providers.

Did you like this content? Make sure to check out our post on connectivity issues and learn more!

Data is at the center of corporate decisions, and this requires leaders to be knowledgeable about the types of Data Centers available. After all, the market is evolving and the infrastructure used must be able to meet the demands of the business.

In the past, file location determined where the work was to be done. Today, this reality has shifted and the existence of several teams operating remotely and at the same time makes it clear that data must always be available and accessible.

The good news is that the Data Center is no longer constrained to the perimeters of your company. More flexible, cost-effective, and highly efficient models already exist – for all sizes, demands, and types of business. Would you like to learn more? Just keep on reading!

The role of the Data Center in the evolution of companies

A Data Center is designed to handle a large volume of data. In an increasingly competitive and strategic market, it becomes clear how vital and decisive it is for business development.

Thanks to this structure, your business can operate efficiently and collaboratively, regardless of where employees are located. After all, fast and secure data traffic supports decision making and various digital capabilities that depend on this information.

Therefore, the Data Center is not only useful, it is an essential element in the daily routine of companies in the Digital Age, performing different functions, such as:

• Hosting software and applications, such as CRM and ERP;
• Leveraging Big Data, Machine Learning and Artificial Intelligence;
• Securing high-volume e-commerce transactions;
• Ensuring secure and efficient data storage;
• Running backup routines;
• Ensuring easy connectivity to the main carriers and internet exchanges in the market.

That said, it is no exaggeration to say that practically all sectors, in one way or another, depend on the resources provided by Data Centers.

Data Center architecture: what do you find there?

When we talk about the architecture of a Data Center, we focus on how this environment is organized and on the elements that comprise it. It is a curious subject, since many people are actually unaware of how it all works.

In practice, a Data Center gathers everything needed to store and process data with security, agility and high availability, such as:

• Physical servers;
• Hard drives;
• Network and connection equipment;
• Expert staff; and
• Complex power supply and cooling systems.

In addition to all this, companies have access to modern backup systems, which ensures that stored data is secure and readily available. After all, that is where valuable information for organizations is stored.

Therefore, the environment needs to be monitored 24/7. Because in the end, if it stops, so do the businesses.

This scenario shows that maintaining a Data Center infrastructure is not a simple task. And this is exactly the reason that many businesses are opting for decentralized models provided by specialized companies.

Learn about the 5 types of Data Centers and their characteristics

A survey conducted by Dell’Oro Group predicts that global Data Center spending will grow 10% over the next 5 years, totaling USD 350 billion. Given the exponential growth in demand, it is normal for new technologies to be implemented and others to be improved.

To make a smart investment, you need to know more about the different types of Data Centers available on the market. We have highlighted 5 of them for you here. Check it out!

1. Enterprise

The Enterprise model is one of the most common on the market. Its main characteristic is that the entire Data Center infrastructure is located within company premises, making it exclusive.

Although it involves high assembly and maintenance costs, several organizations opt for this format. This is because it allows greater control over security-related operations and processes.

2. Colocation

Colocation, unlike Enterprise, is based on decentralized management. In this format, the physical infrastructure is not inside the company, but in an external environment that is run by a provider.

Therefore, the business can contract space, hardware, bandwidth, and various Data Center solutions, according to its demand. This means that even without a large budget for your own infrastructure, you can enjoy all the advantages of having a data center.

You pay for what you use, and the vendor is responsible for keeping your data secure and accessible at all times. And the best part is: if the company grows, you just expand the storage space, simply and economically.

3. Internet

This type of data center is cloud-based and classified as virtual. This also means that there is no need to build your own infrastructure, since the information will be hosted and processed on a provider’s servers.

It is an interesting model, especially due to its flexibility and scalability. In addition, it democratizes access to computing resources remotely, as a service.

It is important to understand that the infrastructure is owned by the provider and will be shared with different companies. Thus, the information is accessed over the Internet.

4. Hyperscale

Hyperscale is a type of Data Center designed to serve large-scale operations. As such, it relies on a robust infrastructure, capable of supporting activities that demand large storage volumes and high processing power.

Because it is vital for important activities, the model needs to have reinforced mechanisms to ensure the continuity of operations. In other words, it has a state-of-the-art infrastructure with redundancy, backup, and complex communication and power supply networks.

5. Edge

Among the different types of Data Centers, the Edge model has become more and more common in the market. It is geared toward operations that demand faster communication between users and servers, solving the issue of latency.

The name itself explains how this model works. In this format, the Data Centers are smaller and more numerous in order to cover a larger area of territory and be as close as possible to the end users of the services.

It is worth noting that this is the format used by major streaming providers such as Netflix and YouTube. This is because it offers a more agile, low-latency connection, ideal for delivering media and services in real time.

Your Data Center is no longer constrained to the perimeter of your company!

As we have seen, the Data Center is no longer constrained to the perimeter of your company. Advances in technology and data storage are driving new models, ensuring more flexibility, security, and agility for business management.

In this context, businesses of all sizes can fully exploit the power of data and invest in the digitalization of their operations. There are Data Center types for all needs – and now you know a little about them.

To help you on this journey and in choosing the ideal model, we would like to suggest reading another post on our blog: Understand why your company should not maintain an Internal Data Center!

The Internet is an essential service in the corporate world. However, few people really know how its structure works. Unlike what many people imagine, the web is not a single network that works centrally, for example. The Internet is a set of networks that interconnect autonomously. Thus, one of the solutions used to make this connection is IXP/IX. 

From IXP to IX: the naming change 

Recently, the term Internet eXchange Point (IXP) has been replaced by IX (Internet Exchange). This change aimed to standardize the Brazilian nomenclature so that it would conform to international standards.

In Brazil, IX coordination is carried out by CGIbr, while the operation is carried out by technically qualified non-profit organizations, which establish the necessary requirements for architectures and management of interconnections.

IX: What is it?

In short, an Internet Exchange, or simply IX, is a physical location through which Internet infrastructure companies, such as Internet Service Providers (ISPs) and companies with AS (Autonomous System), connect with each other. 

IXs are at the “edge” of different networks and allow internet service providers to share traffic outside their own network, for example. 

That is, by having a presence inside IX, companies can shorten their path to traffic from other networks participating in this solution, thus reducing latency, improving data transfer times and potentially reducing operational costs.

How does an IX work?

As we saw earlier, the Internet works as an interconnection of several networks, with IX playing the role of connecting providers. That is, in addition to being located in a physical environment, it is an interesting resource to make interconnection more effective.

IX also works as a kind of HUB, in which internet service providers connect their environments. In the end, with it, all data traffic is carried out faster and with lower internet costs.

The more well-structured the IX, the greater the speed and amount of data transferred within the network. This is great for the efficiency of the connection of the devices connected to it.

On IX, the connection can range from a few Megabits per second to many Terabits per second. Regardless of size, the primary purpose of IX is to ensure that several network routers are connected quickly and efficiently.

Why is IX important? 

Providers that use the IX solution have numerous benefits, including cost savings, bandwidth savings and higher traffic speed, for example.

In addition to these advantages, providers have the opportunity to offer connections to other access providers, facilitating the connection of companies located far from the IX. Thus, IX works as an excellent resource to increase internet connection performance across the country, as well as increase the ROI of ISPs.

Please note that to be able to access IX, Internet providers need a company that offers a PIX (point of interconnection) Data Center, as is the case with Ascenty. Ascenty’s PIX has the advantage of optimizing the path through which data flows within the network.

PIX: Ascenty’s IX solution 

Ascenty’s PIX connection provides a direct link between the networks of major ISPs and AS companies, facilitating the exchange of information and traffic between them. The Ascenty connection to the IX delivers connectivity services with more than 4,500 km of its own optical fiber throughout the São Paulo Metropolitan Area and Fortaleza. 

This feature provides key competitive edges for your company, such as higher connection speed between providers and lower bandwidth use. This results in even faster access and much lower costs for the business. 

Are you interested in these benefits or do you want to learn more about IX? Contact us and talk to one of our consultants to learn how this solution can improve your traffic! We are ready to help you. 

At a time when the demand for quality connectivity is one of the main burdens in the market, and especially for the financial sector, understanding Network Interconnection can save the day of companies within the segment.

Financial institutions such as banks, brokerages and, more recently, fintechs. In addition to being part of a large and crucial ecosystem, providing services to society, they need to pay close attention to IT infrastructure issues.  After all, the services provided by these institutions are extremely delicate, requiring high security and data availability.

At the center of everything is the technological assets of this sector.

Today, customer experience is one of the pillars of Digital Transformation. Thus, the real challenges of the financial sector start to take shape. For companies in this area, in addition to dodging the widely known bureaucracy, the mission is to develop solutions and products in line with their new consumer.

Currently, consumers are connected 24 hours a day. That is, they can be active in banking applications at any time. that’s why his information needs to be available whenever the consumer wants it. This is the customer profile that causes concern for companies in the financial sector.

But… What is Network Interconnection and what does it have to do with all this? How can it be a solution for the connectivity of companies in the financial sector? That’s the question we intend to answer.

Keep reading to learn more!

What is Network Interconnection?

The exchange of information online is usually done by a complex decentralized and, for all intents and purposes, shared data network. That is, this type of communication is carried out indirectly.

For example, think of an online transaction: sending an image from computer A to computer B. In the conventional mode, the file does not necessarily travel a “straight line” between the two points.

In fact, it is broken down into several parts that follow different paths, often with a third point of exchange between the sender and receiver.

This process, combined with the geographical distance of these exchange points, makes this type of connection not ideal for companies seeking maximum performance.

Why? There are several reasons, but it can be said that the fact that it is decentralized increases latency, which directly impacts the speed of operations and harms customer experience.

As a result, the performance of your applications and systems suffers, as does the accessibility of customers, partners and suppliers to your data. Thus, without connection flexibility, you lose out when making quality deliveries to customers, as well as facilitating security breaches.

Network Interconnection is a strategy that seeks to fix all this, ensuring a private connectivity ecosystem that allows the exchange of information directly between companies, customers, partners and suppliers.

This solution works by providing a direct connection (physical over cable or virtual over a VLAN) between two (or more) IT environments hosted in a carrier neutral data center.

In this way, the user of one of the networks accesses data or services of the other without any trouble, facilitating operations and transactions.

How does network interconnection help the financial sector?

By understanding Network Interconnection, it is possible to see it applied in various market segments. This is true – it is no wonder that more and more companies are adopting this strategy.

However, in the case of the financial sector, it may be an action that is more than essential for business continuity.

More and more banks and financial institutions are improving their customer service. The goal is to be available at the physical branch – but also to take the branch services and place them on the palm of your hand.

That’s why these apps are so complete, true ecosystems that allow consumers to control every aspect of their financial life. 

However, this evolution, is the result of a whole chain of development. Today, more fintechs are teaming up with traditional financial institutions to create consumer-tailored services and solutions. With the operations area in the hands of these developers, the bank starts to focus on the consumer, which is a very positive point.

However, as innovations are added to this ecosystem of services, other players are added to the equation (fintechs, suppliers, partners), increasing competitiveness.

At the same time, consumer demand increases: more transactions are carried out every day, new requests are made.

That is, it creates a snowball effect of operations, data and information. And these examples are just the tip of the iceberg, as the financial sector moves much more data along its entire chain of operations.

With the latency of conventional connections, in addition to their inflexibility, this whole process could happen in a very long time.

With Network Interconnection being applied efficiently, this time can be much shorter.

A centralized environment of data exchange enables all third parties involved with the bank or financial institution to do so with maximum connective performance.

Understanding Network Interconnection also means understanding that its adoption makes all online processes safer and faster.

How can Ascenty help?

Okay, now you know what Network Interconnection is and how it can help the financial sector. What does Ascenty have to do with all this?

Ascenty has the best Network Interconnection solutions in the entire market. In fact, it is leader of the ISG quadrant of Colocation in Brazil.

With a robust data center infrastructure (the largest in Latin America) and carrier neutral, it can provide the interconnectivity your company has always dreamed of.

Its ecosystem of data centers and connectivity are spread across strategic points of the country and the continent, with a 4500 km fiber optic network and more than 100 Telecommunications operators and integrated providers.

To meet this market need, Ascenty offers the solution

In other words, an infrastructure capable of providing the best network interconnectivity between your company and your customers, suppliers and partners.

In addition, Ascenty provides extra services that can supplement your deliveries. An example is Cross Connect, as it connects your company with different service providers within the Data Center, bringing your business closer to the technological solution capable of transforming it. 

With this content, you have learned about Network Interconnection and how it can help the financial sector. Now, how about taking action and making this transformation happen? 

Contact Ascenty now and schedule your meeting!

Digital transformation has turned IT into a strategic sector for any company. In this context, nowadays, technological infrastructure is a source capable of generating value for the business. However, some precautions are essential in order to take full advantage of the virtual environment.

Data Center redundancy is a great example. Without it, instability and the risk of outage can compromise the company’s activities. With it, if a failure occurs in one of the components of the infrastructure, a second component will be available to take over the function until the processes are restored.

However, not everyone takes this into account when searching for a colocation partner to migrate their data — a mistake that can be costly (literally). With that in mind, we created this special content on redundancy to show you everything you need to know about redundancy. Check it out!

Types of redundancy

The IT infrastructure includes both physical (hardware) and digital (software) assets. A common mistake is to think of redundancy as something that corresponds to the second aspect of the system. So, to start off with a clear understanding, take a look at the types of redundancy your company can establish.

Redundancy in the electrical system

If a failure in the electrical supply directly affects the IT infrastructure, it is crucial to have redundancy in this supply. As the service is usually provided by a utility company – which limits the company’s means to predict failures -, the strategy is usually carried out with the use of two pieces of equipment.

The first is the uninterruptible power supply (UPS). The second is the traditional generator, which can be scaled exclusively for critical IT services.

Redundancy in the HVAC system

Temperature is also an essential factor in the operation of Data Centers, as a heat spike can affect or even interrupt the performance of certain pieces of equipment. Of course, all a/c units are also subject to failure. Therefore, it is important to have two systems, so that one is always available.

Data Redundancy

An environment hosted in a Data Center and without backup is simply unthinkable for a company whose operation depends on a digital environment. Redundancy protects not only against system instability, but also against possible power outages or other failures that corrupt or make the data unavailable.

Please note that this is also a fundamental measure for the organization’s cybersecurity. Remember the billion-dollar loss due to data hijackings through WannaCry ransomware in 2017, which affected several institutions (public and private) worldwide.

Network Redundancy

If data needs to be protected, this caution also applies to the channels to access such data. Whether it’s an internet connection or an internal network, all links need a second access route to prevent the Data Center from being isolated during a failure.

Some companies choose to hire services that offer a duplicated network, while others prefer to rely on two different providers.

Data Center redundancy levels

In addition to the different types of redundancy, it is also important to establish the most appropriate level for your infrastructure. In general, this depends on the characteristics of each company. Understand the difference between levels.

Level N

Level N is the most basic level. Data Center redundancy practically does not exist, as the infrastructure is always under ideal conditions. It’s easy to see how risky this is, but it’s a very common scenario among small businesses.

N+1 Redundancy

An N+1 redundancy Data Center has at least one extra equipment available. A good example is a server cooled by a single air conditioner, but with a second device to cover any failures.

N+2 Redundancy

As its name suggests, this level of redundancy has two spare pieces of equipment. The strategy of having a backup of the backup, for example, characterizes an N+2 Data Center.

Level 2N Redundancy

In the 2N model, the entire infrastructure is duplicated. That means two pieces of hardware, emergency power supply, a second access path, data backups, etc.

Level 2 (N+1) Redundancy

The highest level of redundancy is extra cautious with critical systems, which now have twice the amount of equipment and an extra module for each N.

For example: If you need to buy lunch for 2 kids, you buy each meal at two different restaurants, plus an extra meal at each location, as a precaution.

TIER classification and its relationship to Data Center redundancy

TIER classification is a certification of server performance and reliability. Developed over 25 years ago by Uptime, the system is used globally to demonstrate the efficiency of any institution’s Data Center.

As you can imagine, it takes redundancy levels into account. The classification levels are detailed below.

TIER I

The first level attests to the basic criteria of compliance with the TIER reference standards (NBR 5410, NBR 15247, NBR 11515, NBR 27002, among others). That means having air conditioning and electrical distribution subsystems, but not a redundancy strategy.

TIER II

A TIER II infrastructure is partially redundant. This is generally the case for small businesses that do not operate 24/7.

TIER III

In addition to the above requirements, a company classified as TIER III is fully redundant.

TIER IV

A TIER IV company meets TIER III requirements and has robust redundancy. Even if failures occur, its systems are able to keep running. This is the case for multinationals, which generally need to work uninterruptedly and with several platforms under continuous use.

How Ascenty Addresses the issue of Data Center redundancy

Ascenty offers a TIER III colocation service for companies looking for a high level of availability, security and accessibility for their infrastructure. No wonder we are talking about the largest Data Center company in Latin America.

According to the Uptime Institute, the availability level of Data Centers classified as TIER III is 99,982%, but Ascenty is not limited to this indicator and offers an even higher level of availability. This involves significant internal effort to put the best experts to work in robust and reliable infrastructure environments.

As you can see, Data Center redundancy is a strategic issue that cannot be ignored. Anyone looking to optimize the use of their IT resources to generate value should pay close attention to this issue. If you want to migrate your data and have maximum performance, take this into account when making your selection!

Would you like to know how this can be done in your specific IT environment? Contact us to schedule a meeting, and let those who understand the most about the subject answer all your questions!

What do you take into account when hiring a data center service for your business? If TIER Classification is at the top of your list, you can be sure it will be a great investment.

After all, interconnection between resources and digital environments is one of the requirements for companies seeking success. A robust and available data infrastructure which ensures information security and high performance is crucial.

However, the search for a data center provider that delivers that has to look beyond cost. The company must follow rigorous international standards, capable of validating and measuring its quality of service.

And this is exactly what TIER Classification provides, a label that lets your company know exactly what the provider can deliver. So, before investing in a data center, it’s essential to understand more about TIER Classification. This content covers everything on the topic. Ready to learn more?

TIER Classification: what is it?

TIER Classification is a type of certification that aims to validate the performance and reliability of data center infrastructures. It’s a system created more than 25 years ago and still being currently applied by the Uptime Institute.

The set of guidelines (ANSI/TIA/EIA-942) defines mechanical, electrical, architectural, and communication parameters for the optimal performance of data centers.

The TIER classification is independent of size, and rates aspects such as availability and performance to help companies direct their investments. Thus, once you know the TIER classification of providers, you can have a quick idea of what they can deliver — that is, whether or not they are able to meet your demands.

It’s worth mentioning that “tier” is a word with English origins, meaning “layer” or “level.” Thus, the TIER Classification has different levels of certification: TIER I, TIER II, TIER III, and TIER IV.

Uptime Institute lists some of the most critical points to be assessed:

Performance based: the project must meet the requirements of availability, redundancy, and fault tolerance.

Technology Neutral: the TIER Classification does not require or rely upon standard technologies, remaining open to innovation.

Supplier independence: there is no relationship or dependency between the institute and suppliers.

Flexible: the company is free to comply with local guidelines.

Life cycle: certification seeks to validate all data center requirements.

Certification: certification is independent, provided by expert engineers.

Naturally, the higher the TIER, the more robust the data center infrastructure.

How the TIER classification system works

Only the Uptime Institute can be consulted for a TIER Classification, and it is the only institution authorized to issue certificates. Therefore, there are very strict controls in place, based on international guidelines and standards.

There is no specific regulatory standard applicable to TIER Classification in Brazil, but the system is used together with some other regulations (such as NBR 5410, NBR 15247, NBR 27002, and NBR 11515).

TIER I

TIER I is the simplest of the Classification levels.

Here, the company is certified to operate servers that follow basic compliance criteria, with no redundant components. It has an air conditioning system, as well as electrical distribution subsystems.

At TIER I, the infrastructure has availability to process about 99.671% of applications. It faces up to 28.8 hours of downtime per year. In addition, it must be completely shut down annually once a year for preventive and corrective maintenance.

TIER II

TIER II automatically meets the above requirements.

It’s worth mentioning that this is a certificate that validates the presence of a partially redundant infrastructure. It’s more aimed at small businesses, whose infrastructure does not work beyond business hours — and does not need online support.

At TIER II, the annual availability is about 99.749%. Thus, there can be up to 22 hours of downtime each year.

TIER III

In addition to fulfilling all the requirements of the levels above, TIER III is totally redundant.

It’s the ideal choice for modern companies that operate at all times and need constant support for their technological tools and automation solutions. Tolerated downtime is only 1.6 hours each year, because its availability must be at 99.98%.

One detail is that TIER III infrastructures cannot be located beyond a 1-mile radius from airports.

TIER IV

TIER IV is the last classification (which also meets all previous requirements). Its main characteristic is robustness: it continues to operate even if its system or one of its elements fail.

In addition to redundancy, there must be several electrical systems and subsystems operating simultaneously. It’s fitting for multinational companies, with operations that require uninterrupted care.

An example of organizations that would be interested in this Tier are the large credit card operators.

Its availability must be 99.999%, and tolerated downtime is only 26 minutes each year.

Ascenty Data Centers: Tier III classification at your disposal

Throughout Latin America, not only in Brazil, companies are increasingly looking for reliable providers. In order to make sure that your data center investment will pay off, you need robust technology to ensure availability and quality.

That is why Ascenty has worked hard to earn its TIER III classification. That’s right: the infrastructure of Latin America’s largest data center company also meets the leading quality requirements.

According to the Uptime Institute, Ascenty offers 99.982% availability at its data centers.

However, internally, the company guarantees 100% for infrastructure. There are multiple and independent distribution paths to the IT equipment.

In addition, the IT equipment is dual-fed, compatible with the site topology. The construction quality of Ascenty’s data centers is impressive, as the company aims to stand out from its competitors.

The goal is to offer cutting-edge solutions, ensuring high levels of connectivity and interconnection. As a result, your business will grow supported by high-quality resources, tools and infrastructure.

Why not find out how Ascenty can help your company to establish the best data and connection infrastructure? Talk to one of our experts!

Nowadays, protecting data is a must for any company. A necessity that becomes greater every day. In some areas such as the financial sector, this is even more relevant. After all, the data and information are sensitive and extremely important. To ensure this high level of protection is why PCI DSS Certification exists.

Are you familiar with this certification?

For the financial sector, it’s essential on several levels: it involves and aligns all those involved in the transit of banking data. In other words, every company that acts as an intermediary between consumers and their purchases, whether in person or online.

Today, the PCI DSS Certification is uniquely important around the world. How about understanding more about it, its requirements, and its importance? Keep reading!

PCI DSS Certification: what is it?

The PCI DSS (Payment Card Industry – Data Security Standard) Certification is an industry standard for securing credit card use. Thus, PCI DSS Certification is nothing more than an international guideline which aims to establish good practices and standardized rules for card transactions.

It’s a security standard that must be followed and submitted to audits from time to time. The PDI CSS Certification is applicable in both in person and digital payment situations.

This certification was developed by the Payment Card Industry Security Standards Council, a kind of association of giant operators (such as Mastercard, Visa, American Express, and other companies).

The aim is to assess security conditions and establish a minimally safe ground for your cards (and therefore your clients’ data) to be used.

What are the requirements for a company to obtain the PCI DSS certification?

The PCI DSS Certification has some predefined requirements to establish the Payment Card Industry Data Security Standard. There are 12 requirements, divided into 6 objectives. Check the table:

These requirements are applicable on a very broad scale within the financial industry. Thus, all companies involved in the processing of credit card data must follow these standards.

Want to know in which sectors these companies work? Take a look:

• Servers;
• Applications;
• Network components;
• Database managers.

The latter are included because they can be involved in the process of transmitting, processing or storing a credit card number during business transactions. Therefore, for the correct credit card number processing to happen, these requirements must be followed!

The importance of having a PCI DSS certified partner

For e-commerce platforms, identifying a PCI DSS Certification is the first step towards looking for a good payment processor. This set of requirements constitutes a basic (and expected) layer of security that all commerce and stores rely on. It’s the minimum to ensure safe sales and tranquility for consumers.

If your company works in the financial sector, in any of the layers involved in such process, having PCI DSS certified partners is a great guarantee. However, the certification being popular doesn’t mean it’s always followed. And this can lead to a series of problems and suspicions.

In fact, Verizon’s “2020 Payment Security Report” study collected some alarming data. About only 27.8% of companies were able to maintain compliance with PCI DSS Certification guidelines in 2020. That’s a drop of 8.8% when compared to 2019.

In other words, a clear sign that many companies have yet to align themselves with current required security guidelines. This may express that, among other things, these companies are not following other guidelines, such as LGPD itself.

However, your company knows: with partners who are not committed to the safety of your data, it’s hard to grow and expand. So, when it comes to choosing a company, look for a PCI DSS Certified partner!

Ascenty, the largest data center company in Latin America, is PCI DSS certified!

With its wide infrastructure, it serves the big players of the financial market. The demand level is high and the need for security when each transaction is performed is extremely high. That is why the company invests in shielding, so that its clients can operate peacefully.

Want to know more about how Ascenty can help your company stand out and grow — with maximum security? Talk to one of our experts!

This is an undisputed truth: cloud  computing has taken the market by storm. Its benefits are, besides offering financial relief to companies, a way to boost their business performance. More security and agility in the digital world. However, some providers may deviate from this path and offer a service that the client, i.e. your company, cannot escape — Cloud Vendor Lock In.

Therefore, it’s important that organizations study and prepare to avoid being trapped in a contract.

At times when flexibility – something that Multicloud offers – is key to being competitive, it’s essential that your company understands everything about the subject, avoiding possible great losses in the case of a service migration.

In this content, we will explore a bit more about Cloud Vendor Lock In, its drawbacks, how to avoid it, and also an incredible tip on how to take advantage of an entire cloud infrastructure without the risk of a Cloud Vendor Lock In.

Learn more ahead!

Cloud Vendor Lock In: what is it?

Today, the SaaS (Software as a Service) market is huge. According to a Gartner study, this segment alone is expected to be worth more than US$151 billion by 2022. As Sid Nag, VP of Research at Gartner, states in the study, “at this point, adopting cloud computing is par for the course.”

That means that if any company is not already on the cloud, it must be in a hurry to migrate to it.

The problem is that, in some cases, the promise of freedom and flexibility for your company to grow in a scalable and organic manner is not fulfilled. And so, some providers started to “lock” their clients into contractual clauses and development requirements that prevented them from migrating to another server.

Imagine the following scenario:

Company A hired SaaS from Provider X. Upon reaching a certain period of its journey, Company A identified the need to migrate its operation (or part of it) to Provider Y, which better fits its demands.

However, due to contractual impediments — which make this operation expensive and technically complex — Company A is helpless and unable to migrate its workload.

That is Cloud Vendor Lock In.

Besides SaaS, it can occur when contracting PaaS (Platform as a Service), in which the client develops its own applications — and that can represent another impediment for migration.

For these providers, Cloud Vendor Lock In can be justified as a way to retain clients in their solution environment. However, the practice does not take into account the clients’ own need to make their operations more flexible and improve deliveries. Sometimes, a provider’s capacity does not meet the client’s needs.

Therefore, once a provider has implemented the Cloud Vendor Lock In, performing necessary migrations becomes very costly for the client.

Besides the financial impact, these restrictions also hinder future migrations and integration of applications — due to the development characteristics of each PaaS.

How to avoid Cloud Vendor Lock In 

So, how can this problem be solved? The good news is that Cloud Vendor Lock In is not an industry standard. It can be avoided, even if it requires some commitment to studying certain issues.

To make it easier, we have listed some key considerations. Ready to escape Cloud Vendor Lock In? Check below:

Escape Cloud Vendor Lock In at all costs

Sounds obvious, right? Nevertheless, it’s the first step of the journey.

Check your provider’s flexibility: can you move your app to other clouds, or migrate the service from another provider, if necessary? If not, does the provider set conditions under which this is possible (such as faults)?

Also, if you need to build apps that require complex customization, make sure you have a backup plan. Even better, if you can afford it, is to have an alternative cloud to run your code as a backup.

Get to know the different PaaS

One alternative is to split the risk. That is, use resources from multiple PaaS providers.

If they are not dependent on a single cloud to deliver their applications and businesses, you can set out to explore the options of the PaaS you control.

This requires some genuine interest, so ask your providers questions and try to understand how the PaaS runs and how your risk management is set up (especially in the case of a large centralizing cloud).

Ask questions about redundancy and the system architecture

Try to fully understand your software architecture and system redundancy with the help of your cloud provider. This comprehension will give you more autonomy when negotiating with the provider.

A good look at the architecture diagrams of the cloud environment can provide in-depth information about system reliability — and whether or not it’s possible to escape Cloud Vendor Lock In.

Ascenty ACCX: a powerful ally against Cloud Vendor Lock In

Ascenty’s ACCX, part of Cloud Connect, is a turnkey solution for companies searching for this exact flexibility between service providers and cloud platforms.

Ascenty Cloud Connectivity Exchange is a solution that integrates different distributed data environments in several public clouds (AWS, Oracle Cloud, Microsoft Azure, Google Cloud and IBM Cloud) to a single platform, integrated with your data network (IP/MPLS).

It’s an ecosystem that integrates the environment of multiple layer-3 public clouds into your infrastructure.

This way, you have full integration potential of IaaS, PaaS, and SaaS solutions. With ACCX, clients reallocate their workload to the public cloud that best meets their demand according to their strategy, besides creating an easier network integration with their private structure.

The platform enables interconnection between Cloud Providers, guaranteeing simplified migration or simply ensuring that through low latency interconnection there can be interdependencies between applications and clouds, so you have gains in time, in availability and can take advantage of full interoperability of different public clouds at a fair price.

Cloud Vendor Lock In can be an issue for your company. Therefore, it’s ideal to choose a partnership that eliminates these risks, enabling the free use of the cloud resources that your business requires.

So, talk to Ascenty and understand how ACCX can serve your organization today!

Remote work, which seemed distant to some companies before the Covid-19 pandemic, is now part of the daily life of many. What was supposed to be an emergency solution will likely have a lasting impact on how people work. This is what a study by professor André Miceli, ofFundação Getúlio Vargas (FGV), points out, concluding that the format should grow about 30% when activities return to normal. In this scenario, in which online operations are increasingly present, one of the actions that should be prioritized is the cybersecurity of systems and applications.

To have an idea of the current dimension of cybercrimes, data from Fortinet Threat Intelligence Latin America show that, in the month of March alone, when the coronavirus pandemic led to social isolation mandates, there were approximately 600 new phishing campaigns per day in most countries. The attacks occur through malicious links, which lead the user to provide personal data on fake pages or download files through illegal software. The goal is to control devices and steal information.

This situation is aggravated by professionals working remotely using their home networks. But that’s not where the problems end. There are several other types of virtual attacks that can compromise operations and cause millions in losses for companies. Therefore, it’s essential to protect yourself.

Cybersecurity: 9 valuable tips for enterprise information security

As mentioned above, organizations can suffer from numerous cyber attacks that are facilitated by remote work, such as spyware, ransomware, hijack, and DDoS. Thinking of helping to ensure the security of their data and applications, we have compiled a list of 9 things you should do to promote cybersecurity both now and in the future :

1. Creating policies and raising employee awareness

The first steps to guarantee that information security measures are successful are to establish clear policies and make employees aware of the importance of following them. In addition, you need to continuously train the teams about the threats that can hinder processes and what precautions to take to protect themselves from each of them, as well as to clearly and directly show how harmful cyber threats can be for employees and company.

2. Investing in cryptography

Cryptography solutions for e-mails and files can significantly help with cybersecurity. The benefit is that their implementation is simplified and does not depend on high investments by companies. For those who don’t know, the practice refers to building and analyzing protocols that prevent malicious users from reading private messages.

3. Installing a VPN

Installing a Virtual Private Network (VPN) which, as the name implies, creates communication networks between computers and devices with restricted access, is also a good strategy for protecting data during remote work. To do that, you can use the infrastructure that already exists in operating systems or open solutions.

4. Using authentication solutions

The two-factor or two-step authentication consists of the user entering a password, followed by a code provided through SMS, tokens, or other resources. Because the codes change constantly, cybercriminals cannot gain access to systems and data.

5. Installing good antivirus software

While working from home, many employees use their own computer and other devices to work. Therefore, they should be encouraged to install antivirus software as well as monitor antivirus updates and new subscriptions to ensure that their systems are operating properly.

Although these systems do not guarantee absolute protection against cybercrime, they already prevent a good deal of attacks, and may even notify you of the presence of suspicious activities such as malware, trojan viruses, worms, and possible changes to the registry and file system of operating systems, for example.

6. Implementing tracking software

Another situation that can compromise the cybersecurity of organizations is the loss or theft of devices provided to employees. To avoid this type of situation, installing tracking tools that locate each device and delete the data remotely is advisable.

7. Creating backups

Even with remote work, maintaining the backup routine (safety copies) to minimize unforeseen events is important. An interesting alternative for companies is to invest in hiring cloud data centers, which ensure efficiency and protection and facilitate remote access to their data.

8. Keeping systems and software up-to-date

Another action that must be taken to promote cybersecurity in companies is to keep operating systems and software up to date. This is because many updates already bring security improvements, as well as new tools and functionalities that can make the corporate day-to-day easier.

9. Watch out for criminals posing as colleagues

Individuals working at home should be extra careful about cybercriminals who may pose as co-workers. They may take advantage of employees, access the professional network of contacts and thus request details about the operation or confidential data, negatively affecting the company, both in terms of business continuity and financial loss.

It’s also worth noting that, along with the practices that optimize the organization’s cybersecurity, preserving the physical integrity of machines and devices used for work is necessary. To this end, professionals should always keep the equipment stored in safe places, even when indoors.

Even though at this moment the contact between people is restricted, minimizing the movement of strangers at home can avoid damage that could take time or cost the company.

Moreover, it’s important that the IT teams take human error into account when implementing cybersecurity solutions. The reason is that, no matter how much training helps in assertive conduct, one is never completely free from criminal acts.

With these measures, your organization can enjoy all the conveniences of remote work, while at the same time having the necessary protection of data and applications.

So, do you like our tips? Want to know more about how we can help your company to increase the level of cybersecurity? Get in touch with one of our consultants.