Author: Annielly Chagas

We’ve been hearing of digital transformation for a few years now. Many companies have achieved this goal, but as the world constantly changes, a new concept has emerged: digital evolution. 

As businesses strive to be more efficient, cut costs and gain a real competitive advantage, they need to invest in widespread transformation that is always ready for progress. 

Has your business entered this new era? In this content, we’d like to talk about the role of an interconnection platform in the corporate digital evolution journey. Stay with us and find out! 

But what do we mean by digital evolution? 

Digital evolution is the next stage of the digital transformation journey, based on proactive, self-learning management — far superior to advanced automation. 

This is the new focus of modern companies. This is because, far beyond the collaboration between IT (Information Technology) and OT (Operational Technology), they are both fully integrated. 

In this scenario, hybrid IT stands out and the digital infrastructure is evolving so that we can access data in real time. Remember that the infrastructure is now easily scalable and flexible, allowing businesses to optimize their results and processes at all times. 

How does an interconnection platform contribute to your digital evolution? 

To achieve digital evolution, organizations need a flexible and integrated digital infrastructure platform. This is because data will need to be stored and accessed quickly, regardless of where it is. 

With increasingly complex workloads, robust infrastructures are the pillar for running applications and processing the information that is essential for the business to thrive. 

It’s worth noting that the spread of Artificial Intelligence (AI) is setting the pace for this evolution. To extract the full potential of the technology, companies are looking for low latency, scalability and high performance.  

Now, to answer the question, how does an interconnection platform help you reach the level of digital evolution? Check it out! 

Supporting the demand for data, networks, partners and technologies 

Digital evolution depends on a unified ecosystem of data, networks, partners and technologies. The interconnection platform delivers all this, expanding your power of choice and giving you the flexibility to contract what your company needs. 

Fast and secure data traffic 

Your data needs to be in the right place at the right time, but this traffic needs to be highly secure. Acting as a unified environment, the interconnection platform is able to add these benefits and boost Data Driven management. 

Advanced connectivity for hybrid IT 

These days, enterprise infrastructures and data are scattered around the globe. The interconnection platform enables fast and secure connectivity between all data sources, including various clouds and physical environments. 

Partnerships with global suppliers 

The world is becoming more and more globalized and having the best partners can be a competitive advantage. That’s why being part of an integration ecosystem drives innovation and helps you expand your operations abroad.  

Sustainable infrastructure 

Sustainability is a watchword in the business world, especially when it comes to technology suppliers. When you interconnect with a platform of services and products, you can adapt to the scenario and comply with global rules. 

What role do data centers play in this digital evolution? 

A study by Fortune Business Insights revealed that the worldwide demand for advanced technologies together with the benefits of modern connectivity are some of the factors driving the data center market.  

According to the research, this market is expected to reach an impressive $142.31 billion by 2027. The study by Global Market Insights indicates that the data center industry is expected to grow by 12% a year until 2028. 

What is behind this growth? Without question, the use of digital services around the world. Consumers and companies are becoming increasingly digital and data centers are at the heart of this ecosystem. 

So, when we talk about digital evolution, it’s impossible not to think about the importance of data storage. Regardless of your niche or size, it is essential to store data in a secure and connected environment. 

In this sense, Ascenty’s data centers are 100% carrier neutral. In other words, there are no barriers to interconnection. You can choose the public cloud providers you want, and we guarantee secure and fast data traffic for your business. 

Another distinguishing feature of Ascenty’s network is the direct connection with the largest cloud providers on the market. So we have a robust ecosystem ready for your company’s current and future needs.  

ServiceFabric™: meet Digital Realty’s interconnection platform 

ServiceFabric™ is the interconnection platform that allows large enterprises to manage their global connectivity. In other words, it connects your business to the digital infrastructure it needs to thrive. 

We’re talking about an ecosystem that drives the digital economy. This is because it ensures full interconnection of data, services, clouds, environments and locations.  

The product is part of the portfolio of Digital Realty, the world’s largest data center company and Ascenty’s investor. This means that Ascenty customers have access to it all! 

The combination of Ascenty’s Colocation with Digital Realty’s platform is an important step in its digital evolution. Talk to our team now and ask any questions you may have! 

In the era of hybrid IT, connectivity and integration are watchwords. That’s why Ascenty is proud to introduce ServiceFabric™, Digital Realty’s orchestration platform that is revolutionizing day-to-day business, now available at Ascenty.  

Have you ever found it difficult to manage multiple IT services, data, environments and suppliers? Ensuring a unified digital infrastructure is a real challenge for most companies, but it doesn’t have to be that way. 

In an increasingly global and connected world, it makes all the difference to have access to everything you need in one place. Below, you’ll see how ServiceFabric™ makes this possible. 

What is ServiceFabric™? 

ServiceFabric™ is the orchestration platform that allows large enterprises to manage their global connectivity. In other words, the platform connects the business to the digital infrastructure that is necessary for business continuity. 

The solution’s great advantage is that it boosts the digital economy and makes the total interconnection of data, clouds environments and places a reality. All of that in a single interface. 

Who can ServiceFabric™ help? 

The Digital Realty Global Data Insights study found that 97% of companies with over $1 billion in revenue have more than 20 IT environments. In addition, 93% of organizations intend to expand these spaces in the coming years.  

We therefore have a scenario in which data is everywhere and is more strategic than ever for digital evolution. 

ServiceFabric™ has emerged as a facilitator of this journey. And it can be extremely valuable for different business profiles. Check it out! 

What are the benefits of using ServiceFabric™? 

With data at the center of business decisions, it is essential to have connectivity partners so that everything can be communicated quickly and easily. 

As you move towards data-driven management, especially with the evolution of Generative AI, having ServiceFabric™ at your side is a differentiator. After all, it will help you put together the ideal interconnection elements for your current and future technological needs.  

But that’s not all! Here are some more benefits of investing in this robust solution with Ascenty! 

Unified connectivity 

Connect to different services, wherever and whenever you want in a single environment. This is possible because ServiceFabric™ is a global platform, present in the infrastructure of the world’s largest data center companies.  

Innovate faster and stand out in the market 

With direct connections to cloud service providers, SaaS and partners around the world, your business can access the most innovative services and expand its market reach.  

Keep your data safe 

Enjoy the best that interconnection has to offer without exposing your data to risk. This is possible thanks to the indisputable security of segmented networks and private connections, which bypass the public internet. 

Use and pay as you go 

ServiceFabric™ is completely flexible. That means you can hire the connection capacity your business needs on demand, with fast and simple delivery. More connectivity and better value for money. 

No long-term commitments 

As the service is customized to your company’s needs, there are no long-term contracts. You can cancel, reduce or extend usage as you see fit. 

Connect to the world with Ascenty! 

Ascenty is a Digital Realty joint venture. This means that, in addition to the largest digital infrastructure in Latin America, we are part of the ecosystem of the world’s largest data center company. 

This position allows us to bring ServiceFabric™ exclusively to the Latin American market. But much more than that, Ascenty takes care of the entire integration process with the platform, with trading in local currency, free from exchange rate risk. 

Talk to one of our specialists now and be part of the future of connectivity! 

What happens when the largest data center company in Latin America joins forces with the largest data center company in the world? Ascenty and Digital Realty are two strong brands and are working hand in hand to drive the sector forward. 

With the digital transformation, businesses are looking for more and more interconnection. After all, data is everywhere and those who can access it quickly and securely have a great advantage in their hands. 

In this scenario, successful partnerships make all the difference. In Latin America, companies can count on the best of the local and global market through Ascenty’s solutions and services. Learn more! 

About Ascenty 

Established in 2010, Ascenty is the Latin American leader in Data Centers and Connectivity. A Digital Realty and Brookfield joint venture, the company has worldwide service capacity and a powerful connectivity ecosystem, with various connection possibilities. 

It currently has 34 data centers in operation and/or under construction in Brazil, Chile, Mexico and Colombia. All of them follow world-class standards, ensuring efficiency and security for client companies. 

In addition, Ascenty offers several competitive advantages that strengthen its quality and leading position in the market, such as: 

• 5,000+ km of dedicated fiber optic network; 

• 380,000+ sqm in total area; 

• Direct connection to the largest cloud service providers; 

• Service SLA and resolution SLA; 

• Only Data Center company that guarantees 100% infrastructure availability SLA under contract; 

• Support in Portuguese, English and Spanish; 

• Service team available 24/7, ready to act preventively, ensuring zero impact for your company; 

• NAP: strategic point of interconnection and connectivity; 

• 6 consecutive years in the zone of excellence in the NPS survey; 

• Commitment to ESG, with solutions designed with a focus on energy efficiency to lower consumption and costs; 

• Quality certifications such as TIER 3 and TR3. 

Meet Digital Realty 

Digital Realty is the world’s largest data center company and supports the data center, colocation and interconnection needs of more than 2,400 organizations. 

Its network is spread across strategic points on the planet, such as North America, Europe, Asia and Australia, helping to build a more unified market with fewer technological and data barriers.  

• 300+ data centers 

• 6 continents 

• 25+ countries 

• 50+ metros 

The brand’s robustness and worldwide credibility have earned it the trust of customers of all sizes.  

Ascenty also has partners from various industries, such as cloud services, information technology, communications, financial services, manufacturing, energy, health and consumer goods. 

Ascenty and Digital Realty: a partnership that redefines the data center market in Latin America 

With data at the core of business decisions, data centers are spreading and evolving. This is evidenced by the growth of Ascenty’s network in recent years, with new units opening to meet market needs. 

Companies are broadening their vision and understanding how essential data centers are to their business strategies, especially in a hybrid IT scenario — a concept that goes far beyond the hybrid cloud. 

In 2018, Ascenty became a Digital Realty join venture and this was the beginning of yet another transformation and evolution in the way it operates. We now have combined the quality and expertise of Latin America’s leading company with the universe of possibilities and opportunities of the world’s leading company. 

Having Digital Realty as an investor means boosting Ascenty’s innovation processes to deliver new services and digital ecosystems that help ensure positive business results and prepare our customers for the future. 

Your Data Center is now a connected community! 

A recent study published in DataCenterDynamics highlighted interesting data on what companies in Latin America should prioritize in 2024. Around here, IT spending is expected to grow by 11% — more than in mature markets such as the US. 

When we break down that growth by country, Brazil stands out: 

• Brazil: 12% 

• Latin America: 11% 

• Chile: 11% 

• Peru: 11% 

• Mexico: 10% 

• Colombia: 10% 

• Argentina: 7% 

But in practice, what do these figures say? That companies are investing in their infrastructures to continue growing, especially with the spread of Artificial Intelligence. 

And in this case, it’s not enough to have a robust, scalable and reliable Data Center. You need a data center that behaves like a truly connected community! 

By joining the Digital Realty ecosystem, Ascenty is bringing a new concept of digital infrastructure to Latin America. This is because our customers can now take advantage of opportunities to interconnect with partners, data and services from all over the world. 

This integration breaks down geographical barriers and drives companies’ digital evolution even further. Ascenty continues to reaffirm its commitment to taking care of the information that supports the world. 

Take advantage of the opportunity to be part of a worldwide ecosystem! 

Successful businesses stand out from their competition by always looking to the future. Ascenty is proud to be a partner of such companies and strives to contribute to their evolution. 

The strategic integration with Digital Realty was a decision that introduced a new way of accessing, storing, processing and integrating data to the Brazilian and Latin American markets. 

Your company can benefit from the advantages of this partnership. Talk to our experts now and find out about the opportunities available! 

The evolution of Digital Transformation drives the production and use of data in businesses of all sizes and segments. Therefore, more and more businesses are looking for a Data Center provider.

The point is that the market is full of these providers and choosing the ideal partner can be a major challenge. With that in mind, we have prepared this content to help you make a secure and advantageous decision.

Below, you can learn which aspects should not be ignored before signing an agreement and choosing your Data Center. Check it out!

What is the importance of Data Center providers?

Never before has so much data been produced as today, and according to the IDC, the world will have a total of 175 Zettabytes of data by 2025. This is a reflection of the digitalization of companies, the increase in internet searches, social networks and various other common activities in the Digital Age.

With so much information available, organizations have the opportunity to turn numbers into intelligence to grow and captivate their clients. But to get there, they need the support of Data Center providers.

These partners are responsible for the secure storage, availability and connectivity of information. Without them, your business fails to take advantage of this sea of valuable data and risks falling behind the competition.

Therefore, it goes without saying that a good provider can drive business growth. After all, it provides the necessary infrastructure to implement truly strategic management, with agility and cost savings.

Checklist for choosing a Data Center provider

The Data Center is the “brain” of the company. There, you will find state-of-the-art equipment to receive, store, process and distribute the information your business needs to grow.

From storage to data processing to obtaining value and answers, everything goes through its robust IT infrastructure. In such a competitive market, you can’t really ignore its role, can you?

It is important to note that data centers have evolved with technology. That is, the companies providing these services are betting on new features to provide more agility, security and quality to their services.

But the truth is that Data Centers are not all the same! You need to make the right choice to take advantage of the best the market has to offer. Here’s what to review before choosing a Data Center!

1. Infrastructure and scalability

Data Center providers need to have a strong infrastructure, capable of scaling with business growth and offering the necessary technological support throughout the transformation journey. After all, the desire and objective of every company is to grow.

A “brain” that cannot expand is more of a hindrance than a help. Therefore, it is important to research and select a provider with the best and largest infrastructure.

These characteristics will ensure scalability to operations, with right sized resources, considering both present and especially future demands.

2. Connectivity

A Data Center without connectivity is like an island. The provider you choose needs to understand and actively work to ensure that your data is always available and can be shared in real time, wherever you are.

With today’s highly dynamic and decentralized operations, data needs to flow from one point to another. Even more so, it must be available to a wide range of stakeholders, ensuring a fast and intelligent decision-making process.

In this context, latency is also an important point, since information must be delivered in the shortest possible time.

As you are well aware, critical processes (such as financial ones) cannot suffer from bottlenecks and slowdowns. Information needs to be updated and transmitted in real time, saving you from errors and misinterpretation.

3. Credibility

The credibility of the Data Center provider is an indication of its level of quality and reliability. A growing demand has led many companies to enter the data center market, but quantity is not synonymous with quality.

Therefore, before making any decision, your company needs to take a careful look at your partner’s background, seeking someone with more experience and greater credibility. Remember that your success will depend on the efficiency and commitment of this business.

The safest decision is to team up with serious companies that possess the know-how and broad market recognition to navigate the challenges of the Digital Age.

4. Client satisfaction level

Satisfied (or dissatisfied) clients cannot be ignored. This is one of the biggest indications that the company is serious, efficient, secure and committed to the development of its clients.

Therefore, before signing an agreement, look at how the Data Center provider handles its clients and their needs. Are there complaints? Failures? How can they impact your routine?

Remember that a good partner should be accessible and interconnected with the companies that hire them. In addition, it needs to be involved with the client’s projects, assisting and seeking new solutions to optimize their processes and results.

5. Quality of support and service

The quality and agility of support and service should also be evaluated. Have you ever considered the impact of not getting an answer when you need it most?

The offer of a consultative service and focus on the client are key benefits that make the difference in the daily routine of any company. Similarly, the use of automated tools that report failures in operations to the partner is very valuable.

This not only reduces response time, but assists everyone involved in optimizing the processes, making them more stable, secure and reliable.

6. Security

Finally, you should evaluate the level of security offered by the Data Center provider. This is a critical point of Digital Transformation, as many cyber threats can affect data privacy and business continuity.

In this context, the choice of a partner should be based on a careful analysis of the technological infrastructure of the data environment. Key aspects include the availability of protection tools, as well as the application of security policies and good practices focused on infrastructure and people.

Remember that good partners put security first because they know the financial and reputational damage that intrusions and data leaks can entail.

The ideal Data Center provider drives your business to grow!

The evaluation of Data Center providers is one of the most important steps for the success of a business in the Digital Age. The time invested with these analyses will represent a fluid, safe operation based on the strategic use of data.

By joining forces with specialized partners, your company is much more likely to grow efficiently, overcoming the different challenges that may arise.

In addition, this is a more economical and strategic way to gain access to cutting-edge resources and policies, which would be more difficult if acting on your own and without the help of Data Center providers.

Did you like this content? Make sure to check out our post on connectivity issues and learn more!

Data is at the center of corporate decisions, and this requires leaders to be knowledgeable about the types of Data Centers available. After all, the market is evolving and the infrastructure used must be able to meet the demands of the business.

In the past, file location determined where the work was to be done. Today, this reality has shifted and the existence of several teams operating remotely and at the same time makes it clear that data must always be available and accessible.

The good news is that the Data Center is no longer constrained to the perimeters of your company. More flexible, cost-effective, and highly efficient models already exist – for all sizes, demands, and types of business. Would you like to learn more? Just keep on reading!

The role of the Data Center in the evolution of companies

A Data Center is designed to handle a large volume of data. In an increasingly competitive and strategic market, it becomes clear how vital and decisive it is for business development.

Thanks to this structure, your business can operate efficiently and collaboratively, regardless of where employees are located. After all, fast and secure data traffic supports decision making and various digital capabilities that depend on this information.

Therefore, the Data Center is not only useful, it is an essential element in the daily routine of companies in the Digital Age, performing different functions, such as:

• Hosting software and applications, such as CRM and ERP;
• Leveraging Big Data, Machine Learning and Artificial Intelligence;
• Securing high-volume e-commerce transactions;
• Ensuring secure and efficient data storage;
• Running backup routines;
• Ensuring easy connectivity to the main carriers and internet exchanges in the market.

That said, it is no exaggeration to say that practically all sectors, in one way or another, depend on the resources provided by Data Centers.

Data Center architecture: what do you find there?

When we talk about the architecture of a Data Center, we focus on how this environment is organized and on the elements that comprise it. It is a curious subject, since many people are actually unaware of how it all works.

In practice, a Data Center gathers everything needed to store and process data with security, agility and high availability, such as:

• Physical servers;
• Hard drives;
• Network and connection equipment;
• Expert staff; and
• Complex power supply and cooling systems.

In addition to all this, companies have access to modern backup systems, which ensures that stored data is secure and readily available. After all, that is where valuable information for organizations is stored.

Therefore, the environment needs to be monitored 24/7. Because in the end, if it stops, so do the businesses.

This scenario shows that maintaining a Data Center infrastructure is not a simple task. And this is exactly the reason that many businesses are opting for decentralized models provided by specialized companies.

Learn about the 5 types of Data Centers and their characteristics

A survey conducted by Dell’Oro Group predicts that global Data Center spending will grow 10% over the next 5 years, totaling USD 350 billion. Given the exponential growth in demand, it is normal for new technologies to be implemented and others to be improved.

To make a smart investment, you need to know more about the different types of Data Centers available on the market. We have highlighted 5 of them for you here. Check it out!

1. Enterprise

The Enterprise model is one of the most common on the market. Its main characteristic is that the entire Data Center infrastructure is located within company premises, making it exclusive.

Although it involves high assembly and maintenance costs, several organizations opt for this format. This is because it allows greater control over security-related operations and processes.

2. Colocation

Colocation, unlike Enterprise, is based on decentralized management. In this format, the physical infrastructure is not inside the company, but in an external environment that is run by a provider.

Therefore, the business can contract space, hardware, bandwidth, and various Data Center solutions, according to its demand. This means that even without a large budget for your own infrastructure, you can enjoy all the advantages of having a data center.

You pay for what you use, and the vendor is responsible for keeping your data secure and accessible at all times. And the best part is: if the company grows, you just expand the storage space, simply and economically.

3. Internet

This type of data center is cloud-based and classified as virtual. This also means that there is no need to build your own infrastructure, since the information will be hosted and processed on a provider’s servers.

It is an interesting model, especially due to its flexibility and scalability. In addition, it democratizes access to computing resources remotely, as a service.

It is important to understand that the infrastructure is owned by the provider and will be shared with different companies. Thus, the information is accessed over the Internet.

4. Hyperscale

Hyperscale is a type of Data Center designed to serve large-scale operations. As such, it relies on a robust infrastructure, capable of supporting activities that demand large storage volumes and high processing power.

Because it is vital for important activities, the model needs to have reinforced mechanisms to ensure the continuity of operations. In other words, it has a state-of-the-art infrastructure with redundancy, backup, and complex communication and power supply networks.

5. Edge

Among the different types of Data Centers, the Edge model has become more and more common in the market. It is geared toward operations that demand faster communication between users and servers, solving the issue of latency.

The name itself explains how this model works. In this format, the Data Centers are smaller and more numerous in order to cover a larger area of territory and be as close as possible to the end users of the services.

It is worth noting that this is the format used by major streaming providers such as Netflix and YouTube. This is because it offers a more agile, low-latency connection, ideal for delivering media and services in real time.

Your Data Center is no longer constrained to the perimeter of your company!

As we have seen, the Data Center is no longer constrained to the perimeter of your company. Advances in technology and data storage are driving new models, ensuring more flexibility, security, and agility for business management.

In this context, businesses of all sizes can fully exploit the power of data and invest in the digitalization of their operations. There are Data Center types for all needs – and now you know a little about them.

To help you on this journey and in choosing the ideal model, we would like to suggest reading another post on our blog: Understand why your company should not maintain an Internal Data Center!