3 solutions for internet providers that you need to know!
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In times of digital transformation, being an internet service provider (ISP) requires overcoming major challenges to stand out. Although connectivity is essential in people’s lives, the market is quite competitive. That’s why solutions for internet providers are so valuable!
They help deliver quality services and meet growing market demands. In this article, we will provide an overview of the market and its challenges, showing how Ascenty helps your business.
Let’s get started!
The Brazilian Internet Service Provider Market: Major Challenges And Opportunities
The internet market is dynamic and highly dependent on connectivity. Thus, companies in the sector need to operate with a focus on the customer and overcome major challenges to gain their trust and loyalty.
Ascenty is a strategic partner in these businesses and is well aware of the obstacles faced. Let’s look at a few below!
High competitiveness
The need for better operational performance creates a highly competitive scenario. In this context, internet providers must invest in innovation to set themselves apart from the rest, since quality of service alone is no longer sufficient.
In the quest for competitive prices, fierce competition impacts megabyte prices in an unsustainable manner. After all, offering below-average prices or expanding packages at the same price compromises operational viability.
Still, it is crucial to remain aware of market movements. Regularly adjusting prices and keeping them aligned with inflation is essential to avoid a mismatch between costs and services. In practice, the suggestion is to consider the possibility of working with gradual adjustments.
Churn, default, and loyalty
Churn and default are critical challenges: out of every 100 new customers, 90 tend to come from other providers. Naturally, there is no guarantee of loyalty, as these are consumers willing to switch again if not quickly won over.
Reducing churn involves offering additional services, such as streaming and Wi-Fi access, consolidating your company’s position as a source of essential services. In addition, the use of scoring services and adaptations based on payment compliance also stand out as good strategies to address these challenges.
It’s also worth staying open to the inclusion of Value-Added Services (VAS), such as streaming and access to digital content. However, remember to avoid offering platforms with little consumer interest and seek mutually beneficial partnerships that contribute to loyalty.
Constant review is crucial to ensure that VAS add value for both providers and customers.
Quality: the major differentiator of an ISP
Overcoming challenges is not something achieved solely through service quality – but this is undeniably the fundamental first step.
According to IBGE data, connectivity is a daily requirement for 87.2% of the Brazilian population over 10 years of age. Therefore, the quality of the service offered by internet providers plays a crucial role.
Contrary to the notion that price alone is decisive, 93.4% of this audience uses the internet daily. In other words, a stable and fast connection is essential.
With this in mind, quality service not only solves technical problems but also establishes a relationship of trust with customers. Offering a reliable connection, combined with effective support, positions the ISP as a solid choice amid fierce competition.
If there is one crucial lesson to be learned, it is this: service quality and excellent customer service are factors that outweigh mere price considerations.
3 solutions for Ascenty internet providers
Ascenty is recognized for its robust catalog of cutting-edge services and solutions, making it a strategic partner for internet providers. Some of these solutions emerge as essential pillars to drive success in the dynamic connectivity market.
Learn more about each of them below:
AICX
The Ascenty Internet Connectivity Exchange (AICX) is a high-capacity platform, directly connected to major content providers. Designed to offer resilience, high availability, and business continuity, it provides ISPs and customers with a premium connection without relying on the internet.
In practice, the solution simplifies the integration of providers with a wide variety of content, offering direct and specific access with security and efficiency. AICX emerges as an economical and effective option, particularly for smaller players, offering redundancy without compromising quality.
IX.Br
IX.br, in turn, is a PIX PTT that offers direct and independent connection with the main providers. Present in São Paulo, Campinas and Fortaleza, it promotes increased speed, cost reduction and operational control.
Connectivity with the clouds
Ascenty also offers Cloud Connect, with private and efficient connections to the major cloud computing providers. With high speed, security and customization, the solution ensures optimal performance, cost reduction and continuous availability for the internet service providers’ services.
Ascenty and ISPs: a successful partnership for a future filled with opportunities
In the challenging journey of internet service providers, Ascenty stands out as a powerful ally. As you have seen, we offer a robust and innovative connectivity ecosystem to meet specific industry demands.
Furthermore, our collaboration goes beyond mere service provision. Our goal is to create lasting opportunities to promote mutual success between ISPs and end users.
With an unwavering commitment to quality, Ascenty elevates the experience of internet service providers by offering not only a reliable connection, but exceptional support.
Our focus on service excellence is reflected in our unique understanding of market needs. In other words, we deeply understand the challenges and know that results can only come with personalized and effective solutions.
Thus, Ascenty is able to stand out not only for its technologically advanced infrastructure, but also for its constant dedication to improvement. We understand that evolution is essential, and we invest in continuous process optimization to keep up with the constantly changing demands of the ISP sector.
Finally, keep in mind that Ascenty’s cutting-edge technology comes with a valuable human differential. Our specialized team not only solves technical challenges, but also proactively collaborates in building strategies for sustainable ISP growth.
Partnering with Ascenty isn’t just a logical choice, it’s a strategic decision for a future of unlimited opportunities. Together, we shape a path of lasting success in the challenging landscape of internet providers.
If you want to understand how your company can be taken to another level of innovation and quality, contact us! Our experts are available to answer your questions and show you how this can be done in the specific context of your business!
