The accelerated popularization of Artificial Intelligence (AI) in the Internet of Things (IoT) has generated significant interest in the Artificial Intelligence of Things (AIoT). However, how much do you know about it?

These technologies are powerful on their own, but companies have already recognized the transformative potential of combining them to revolutionize how we collect, analyze, and use data.

In a market that demands faster, safer, and more efficient decision-making, this integration could be a game-changer. Let’s explore this concept more deeply.

What is AIoT?

AIoT is the combination of Artificial Intelligence (AI) and the Internet of Things (IoT). It is a technology that collects data from IoT devices (e.g., monitoring equipment) and uses artificial intelligence to analyze it.

IoT sensors receive a substantial amount of data. With AI, patterns, phenomena, and trends can be analyzed instantly, enhancing operational efficiency and providing managers with comprehensive, transparent reports more quickly and effortlessly.

This scenario is especially relevant with the advent of 5G and the spread of Blockchain, Augmented Reality, and Edge Computing. After all, the combination of these concepts forms the foundation for developing smarter, more intuitive solutions across various industries, including:

• Manufacture;
• Healthcare;
• Agribusiness;
• Cities;
• Mobility.

Investments in AIoT are on the rise, making it a current and growing reality!

AIoT is no longer a distant concept but a growing reality, with investment increasing every year.

Research indicates that the global AIoT market will expand by 39.1% by 2027, reaching US$83.6 billion. The IoT solutions market is also projected to reach US$ 9.13 billion by 2027.

It is also noteworthy that companies specializing in detailed analysis, management reports, and infographics have increased their investments in IoT by 82% in recent years.

Why Combine AI and IoT? The Advantages of AIoT

The saying “unity makes strength” perfectly captures the importance of integrating AI and IoT. This technology can be seamlessly applied across all sectors, offering a comprehensive solution for addressing business challenges.

In essence, AIoT streamlines processes, eliminating inefficiencies and bottlenecks. And that’s just the beginning! Explore the key benefits of investing in this technology.

Greater operational efficiency

With AIoT, businesses can achieve optimal operational efficiency. And what is the reason for that? AIoT-powered machines can generate and analyze data, recognize patterns, and make strategic decisions,

facilitating the identification and resolution of issues that could impact production lines in real-time operations, for instance. Additionally, process automation contributes to enhanced efficiency.

Real-time monitoring

With such powerful technology at your disposal, monitoring processes in real time and preventing operational disruptions becomes much easier.

This is made possible by the constant monitoring of the system, which detects problems, predicts failures, and makes proactive decisions, reducing the need for human intervention and enhancing the precision and intelligence of processes.

A notable example of this is the use of cameras to detect leaks, a common occurrence on oil and gas platforms. Just imagine how crucial this is!

Cost reduction

AIoT systems are instrumental in cost reduction, primarily through the intelligent use of resources, as exemplified by sensors that adjust light and temperature when the room is unoccupied.

Another notable benefit is their role in the preventive maintenance of equipment, where sensors and cameras assess the condition of parts and predict replacement schedules. 

AIoT in practice: six real-world applications

While the concept of AIoT may not immediately seem tangible, there are numerous examples of how technology can be seamlessly integrated into human life.

Find below a selection of practical, real-life cases that showcase the potential of AIoT and serve as valuable sources of inspiration.

1.     Smart Homes

Imagine a smart home that is increasingly autonomous, safe, and sustainable. AIoT can learn from human interactions and responses, automating various processes to simplify and improve people’s routines.

Thermostats adjust room temperature according to residents’ preferences, and monitoring cameras identify intruders and recognize authorized persons and animals.

2.     Facial recognition cameras

AI-enabled cameras can be installed to automatically detect any losses, recognize the faces of suspects, and notify the company immediately if they leave the establishment without scanning it.

This practice has already been implemented in several establishments to increase security and minimize losses and is becoming increasingly popular in the market.

3.     Behavioral Analysis Sensors

Sensors can monitor customer behavior to find out what catches their eye, the times when they make the most purchases, the visual aspects that attract the most attention etc.

Based on this information, businesses can manage their routines to better meet customer needs and maximize sales.

4.     Improving Automated Guided Vehicles

Automated guided vehicles (AGVs) are used to transport items in warehouses, distribution centers (DCs), and other industrial environments. However, they have lacked the autonomy to make decisions when encountering obstacles.

With the application of AIoT, robots collect data from the environment, analyze the information, and make the best decisions on their own to maximize efficiency, operations, and business outcomes.

5.     Edge Computing

With AIoT, a computer can offload some of its processing requirements to another computer on the same network. This approach minimizes latency, enhances data security, and accelerates decision-making—key factors that set edge computing apart.

6.     Urban Traffic Monitoring

A very useful application of AIoT is the real-time monitoring of urban traffic. Smart systems, supported by cameras, drones and sensors, can assess the level of congestion and analyze the possible reasons for it.

In short, it is possible to identify accidents, traffic violations, animals on the road, and various other incidents without human intervention.

Technology brings new responsibilities

AIoT is undoubtedly one of the most important technologies of our time. Not only does it promote efficiency and productivity, but it also helps companies increase profits and optimize processes that have hindered their competitiveness.

But it is important to say that the modern manager must be ready to deal with this advance. This is because they are not only coordinating teams, but also helping to make decisions and meeting with leaders on a constant basis.

It is part of the job description to interact with suppliers and customers, decide on budgets, measure technical results, meet targets and deliver results, among other administrative activities.

This new approach is supported by the capabilities of technology itself, such as cloud computing, big data, and mobile solutions. Where once it was necessary to go to the office to operate systems and work, now managers can work from anywhere.

So we have powerful technology, but it also brings new challenges. Taking advantage of the opportunities depends on taking the responsibility and precautions that come with such mobility and agility.

Pressure: A single security breach can upset everything

Speaking of challenges, it is important to mention security. One virtual attack can put everything at risk.

Therefore, companies need to know and keep their security solutions up to date and in perfect working order to detect the source and neutralize any threats. One mistake can ruin your entire plan!

It is worth noting that even with the use of protection tools such as antivirus, firewalls and other security solutions, it is possible to face incidents. It is the manager’s job to prevent threats and analyze attacks. Their work must be done with excellence to avoid loopholes being exploited by hackers and crackers.

It is also a good practice to “catechize” associates about the company’s information security policy. For example, everyone should know that using unauthorized devices can damage the system.

What about the future?

As we have seen, AIoT combines the best of AIand IoT. As such, it is an important resource for solving problems quickly, safely, and intelligently.

Solutions based on this technology are proliferating in retail, manufacturing, healthcare, security, banking, and many other sectors. With this in mind, it is not hard to predict that the future will be even more surprising, with data being used much more widely and strategically.

Is your organization ready for this new phase? Ignoring the evolution could be a risk. Find out more in our digital disruption content!

Disaster Recovery is a necessity for companies that want to maintain the integrity of their data and the continuity of their business in the event of unforeseen events such as natural disasters, cyber-attacks or technical failures that can occur at any time.

To help you understand more about this topic and Ascenty’s capabilities in this area, we presented the key concepts and spoke with our Executive Services Manager, Rodrigo Radaieski, who has more than 20 years of experience in the Internet and data center markets.

Here is everything you need to know about this solution.

What is Disaster Recovery?

Disaster recovery is the strategy that keeps an organization up and running when the unexpected happens. Whether it is a cyber attack, power outage, or even a weather disaster, the goal is to ensure that critical systems and data are protected and available.

A well-structured plan can help minimize downtime, avoid financial loss, and lessen the impact of critical situations. This includes backup methods, redundant environments, and tools to quickly restore operations.

The Importance and Benefits of Disaster Recovery

Check Point Research has come up with some worrying figures: in the second quarter of 2024, Brazil faced 1,636 cyber attacks per week, a 30% increase on the same period last year. These figures make it clear that protection against digital disasters is more urgent than ever.

Here are the key benefits of a disaster recovery plan:

• Reduced disruption: rapid return to normal operations;

• Protect against financial loss: reduce the cost of downtime;

• Increased digital security: mitigate the impact of virtual attacks;

• Regulatory compliance: meet standards such as LGPD

The increasing sophistication of cyber-attacks, such as the use of artificial intelligence, reinforces the importance of having a solid strategy. Being prepared can make all the difference in times of crisis.

Interview with the Expert: All About Disaster Recovery

Now that you know the basic concepts and benefits of DR, check out Rodrigo Radaieski’s answers to some of the most frequently asked questions.

What are the most common Disaster Recovery models on the market today?

There are several approaches to Disaster Recovery. These include:

Services, such as SaaS, that include DR solutions in their packages, making it easier to adopt.

Manual models that require you to schedule backups and store them in different locations, such as two different data centers or public clouds.

Automated DR configurations that perform recovery in a different cluster, regardless of location.

Why should companies worry about this strategy at all times?

There are different types of crises: in addition to the usual ones, such as floods, fires, and other natural disasters, there is a new one, the pandemic.

The company’s ability to adapt to these scenarios will determine its success and its ability to maintain business continuity.

Disaster Recovery therefore acts as a tool for the company to adapt to the various and unexpected changes that may occur.

Can we think of Disaster Recovery as a tool against hackers and digital threats?

Disaster Recovery is a resource whose usefulness is always based on the various risks to business continuity.

Power outages, cyber-attacks and cybercrime, DDoS attacks, human error, equipment failure, natural disasters and the recent pandemic. These are the pillars of a Disaster Recovery solution.

What are the key factors a company should consider before looking at a Disaster Recovery solution?

The company must first think about what is essential to them: what systems and lines of business are critical to maintaining their business.

This allows them to analyze the most critical IT systems and accurately identify the key reasons for considering Disaster Recovery.

Can we say that the backup policy is a Disaster Recovery strategy?

Backup is directly linked to the Disaster Recovery strategy and the needs of the business.

It is also tied to two metrics used in the process:

RTO (Recovery Time Objective): The maximum time for a system to be back online.

2. RPO (Recovery Point Objective): This is where backup comes in, and is tied to the maximum recovery time for your system.

For example, if your company cannot afford to lose more than 12 hours of data, you should always backup within that time frame.

Are there any implementation prerequisites that managers need to know about before they adopt Disaster Recovery?

They need to understand what is important to the business—especially as it relates to IT. For example, what systems are in use.

However, it is also necessary to consider how to prevent Disaster Recovery—something Ascenty can help with.

Being responsible for maintaining an entire electrical system, with generators, UPS and data centers, for example, can be complicated. After all, it is not the core business of many companies.

Therefore, moving these sites to a resilient infrastructure, such as Ascenty’s data centers, can be a good alternative to avoid outages.

For this reason, the data center is an excellent choice, as an alternative for those who have an on-premises infrastructure or even the use of 2 different data centers.

In other words, thinking about how to avoid the damage caused by a disaster can be a starting point for designing the best Disaster Recovery strategy for the company.

It is also important to determine the minimum resources a company needs to operate. With the pandemic, this detail has become even more important to consider in a Disaster Recovery plan.

What Are the Best Practices for Managing the Disaster Recovery Environment?

Whenever possible, ensure online alignment and synchronization between the primary operations site and the DR site. This helps prevent data loss and significantly reduces recovery time, allowing the entire system to be restored more quickly when needed.

The chosen approach should align with the company’s budget, the acceptable level of data loss, and the required recovery time.

How Does Digital Security Work in a DR Environment?

The information security of both the production and backup environments is treated with the same level of importance.

Once Disaster Recovery is activated, it must maintain the same security measures as a conventional environment, as it will temporarily support production operations.

Who Is Responsible for Managing the DR Plan?

Typically, the IT team oversees management. However, the decision to activate a Disaster Recovery site is made collaboratively with company executives, who should establish a Crisis Committee. In this case, appointing a Crisis Manager is crucial to coordinating the process effectively.

What are the advantages of DRaaS?

DRaaS adds automation to the process, enabling faster adoption. While it offers less customization, it is significantly more accessible and practical for organizations.

What Sets Ascenty’s Disaster Recovery Service Apart from competitors?

Ascenty stands out for its ability to adapt to each customer’s environment, needs, and specific requirements.

With a highly flexible product portfolio

and a diversified infrastructure spanning multiple locations—including regions outside the country—Ascenty ensures that customers receive the most reliable and adaptable Disaster Recovery solution on the market.

How Does Ascenty’s Disaster Recovery Implementation Work?

The implementation process is tailored to each client’s specific needs.

The Pre-Sales and Architecture team identifies all requirements and resources.
The project is then handed off to the Delivery team, which executes it according to the proposed guidelines.

Implementation timelines vary from 15 to 30 days to as long as four months, depending on the project’s complexity.

In addition, Ascenty performs recurring tests to validate and update the solution. Everything is done to adapt the disaster recovery to the customer’s constantly renewed infrastructure and to protect it from beginning to end.

If testing requires the client’s team to temporarily vacate their workplace, Ascenty offers fully equipped Work Areas with connectivity, telephony, and everything needed to maintain business continuity.

Your Peace of Mind Starts with Prevention

Disaster Recovery is more than just a strategy—it’s a safeguard that ensures business continuity in the face of unforeseen challenges.

With Ascenty, you gain an experienced partner who can design a Disaster Recovery plan tailored to your needs. Schedule a meeting with our experts today and secure the protection your company deserves.

The 5G vs. 4G debate is raging, and it’s no coincidence. The fifth generation of mobile connection promises to transform the technology market, both for companies and consumers, with significant disruption.

But do you know the main differences between 5G and 4G and why this transition is so important? Let’s explore every detail of these generations and understand how they impact the present and future of connectivity.

What does the G stand for in 5G and 4G?

Before we delve into the differences between 5G and 4G, it’s important to clarify: what does the “G” stand for? The “G” stands for “Generation.” Each technological advance in mobile networks is represented by a new “generation,” which introduces significant changes.

• 1G: The era of analog voice transmission was extremely limited.
• 2G: It introduced digital voice transmission and allowed SMS messages to be sent.
• 3G: It has expanded its capabilities to include internet access and multimedia data exchange.
• 4G: It brought an exponential increase in connection speed, with support for HD videos and streaming services.
• 5G: The latest generation, which promises to revolutionize connectivity with unprecedented speeds, low latency and greater capacity.

4G and 4G+: what’s the difference?

4G and 4G+ technologies are part of the fourth generation of mobile networks, but there are important differences. 4G technology, also known as LTE (Long Term Evolution), can reach speeds of up to 150 Mbps. 4G+, or LTE-Advanced, is a more advanced version that can reach up to 450 Mbps in specific areas.

In Brazil, 4G uses 2600 MHz, 1800 MHz and 700 MHz frequencies, and has been widely used to meet connectivity demands in large urban centers.

What is 5G?

5G is the fifth generation of mobile networks and promises an unprecedented revolution in the way we connect. Its main advantage is its high speed, which can reach 10 Gbps, as well as ultra-low latency and a massive capacity of connected devices.

This new technology is key to the growth of the Internet of Things (IoT) and Edge Computing, as it allows devices to generate and transfer large amounts of data almost in real time.

What’s the difference between 4G and 5G?

The main differences between 4G and 5G are in speed, latency, bandwidth, coverage and infrastructure. Check out the comparisons below.

Infrastructure

• 4G: It uses an already well-established infrastructure, with little demand for expansion to new antennas.
• 5G: It requires a significant structural transformation, with the installation of new antennas, especially due to the need for technology such as MIMO (multiple input, multiple output) and RAN components.

In addition, 5G-compatible devices are essential to take advantage of this new network, something that may require the replacement of older devices.

Bandwidth

• 4G: Operates in bands from 600 MHz to 2.5 GHz, with limited transmission capacity.
• 5G: uses multiple bands simultaneously, allowing for much greater bandwidth, which makes it possible to connect several devices and applications at the same time.

Coverage

• 4G: The coverage is already quite extensive and efficient.
• 5G: Although much faster, the 5G signal is emitted by shorter waves, but much faster. It is expected to take a few years for 5G to reach the same coverage as 4G.

Latency

• 4G: It has a minimum latency of 50 milliseconds depending on the location.
• 5G: It promises to drastically reduce latency to 1 millisecond, providing a virtually instant response.

Speed

• 4G: Up to 450 Mbps under optimal conditions, but the average is 100-150 Mbps.
• 5G: Can reach speeds of up to 10 Gbps, which represents an increase of up to 20 times compared to 4G.

5G vs. 4G: comparison table 

How is 5G doing worldwide?

According to Bain & Company, 5G could reach more than 2 billion people by 2027, with Brazil as one of the main markets. It is estimated that by this time, 5G will be the choice of more than 40% of subscribers in Europe and the Americas.

In the United States, accelerated spectrum reuse and investment in research and development are driving this technology, which is expected to connect 328 million users by 2027.

In the Asia-Pacific (APAC) region, the number of 5G connections is expected to exceed 1 billion, with countries such as India, Japan and Indonesia leading this growth.

What to expect of 6G?

Although 5G is still in the process of being rolled out, discussions about 6G have already begun. 6G is expected to be commercially available around 2030, with significant improvements in terms of speed, latency and connection capacity.

In addition, according to CNN, China has already launched the world’s first 6G satellite, which promises to carry out tests with antenna-free coverage and speeds 50 times faster than 5G.

This technology could further revolutionize connectivity, integrating the physical and digital worlds, with advances in areas such as quantum computing, artificial intelligence and the internet of things.

So, did you enjoy learning all about the differences between 5G and 4G? We hope this content helps you understand the details of both technologies!

And if you want to keep learning about the latest in connectivity, as well as everything about 5G and its influence on business connectivity, just keep an eye on our blog!

Ensuring the security and continuity of operations in a data center infrastructure is one of the challenges of modern management. For companies with Data Center Colocation, for example, this is a need that deserves full attention. After all, today’s market is tough and extremely competitive. Problems in your data center infrastructure can mean hours of work lost, as well as data and entire projects. How can these catastrophic scenarios be avoided? One of the solutions is Smart Hands!

The convenience and long-term savings generated by Colocation, especially for companies that constantly manipulate data, are some of the advantages for your business.

No wonder this market segment is expected to reach a value of more than $60 billion by 2022.

The Smart Hands service exists to protect this investment and the entire data structure of companies, which are increasingly dependent on it.

In this article, we’ll learn more about the importance of data center infrastructure for companies and how, in practice, Smart Hands can protect this essential asset. Check it out!

The importance of having a good data center infrastructure for companies

Gone are the days when companies didn’t depend on technological resources to produce. With the digital transformation knocking on the doors of organizations around the world, those who have not yet digitized and immersed themselves in cloud computing are likely to be left behind in the race against the competition.

Nowadays, there are different solutions for storing and processing data and programs. One thing they have in common is cloud computing technology.

However, there are many options, such as Data Center Colocation—in which the company keeps a database at the service provider itself or rents a hard drive for itself at the provider’s facility.

This option offers a way of scaling the business in times that require rapid responses to market movements. All this with flexible and responsive investment in line with business needs.

The importance, therefore, of having a good data center infrastructure is to guarantee the availability your business needs to cope with its busy day-to-day life. One thing is for certain: companies are increasingly searching for agility and higher quality.

That’s what your customers expect, for example.

Power of communication, productive potential and stability in operations. These are some of the benefits of ensuring the continuity of your data center infrastructure.

To do this, however, you need to pay attention to points that go beyond the database itself. After all, you can find efficient Colocation services on the market, such as Ascenty—which has the largest and best data center infrastructure in Latin America.

Colocation is an excellent solution for many businesses, but it requires technical and practical care in a 24 x 7 x 365 model. This way, your company ensures that the data infrastructure is robust enough to meet your growth criteria.

For that, Ascenty offers Smart Hands. Learn more!

Smart Hands: a powerful ally in data center infrastructure emergencies

Smart Hands is a customized service for your data center infrastructure. Providing technical intelligence to deal with day-to-day problems and emergency situations.

What is it?

In essence, Smart Hands is a kind of specialized technical support dedicated to data center infrastructure. Having Smart Hands means your Colocation environment is under the constant watch of qualified personnel.

As a result, your company can rely on local management of the Data Center Colocation, optimizing and concentrating any technical demands that may arise.

How does it work?

Ascenty’s Smart Hands is a worthwhile investment.

With it, all physical facilities, monitoring, routines and general troubleshooting at the Data Center Colocation (within Ascenty’s infrastructure, the largest in Latin America and up to international standards) are handled by an experienced, remote and full-time technical team.

What are the benefits?

One of the main challenges for companies today is to balance the strategic execution of projects with the need for internal support. For those who have an active IT department, or even one that is at the heart of the business, this is even more important.

Although Data Center Colocation works like a “rental” of data center infrastructure, it requires qualified support. The constant maintenance of hardware is a reality for everyone, whether they choose Colocation or a service infrastructure provider.

The advantage of Smart Hands is that, far beyond occasional support, it is a solution that adds value to your business and to your decision to invest in Data Center Colocation.

With a team qualified in technical issues related to physical hardware, rack elevation, cabling, visual inspections, local routines and technical follow-ups, your IT team is free to focus on the company’s core business.

In other words, no stress and headaches with any problems that accumulate for support. Make the most of your in-house technology team so that they can really add to your business.

In addition, Smart Hands works as an intelligence supplement to your business. What does this mean? Well, the corporate world calls for agile responses to any problem – something that Smart Hands makes possible.

Critical points are dealt with quickly by the technical team, which acts swiftly to resolve them and normalize the physical environment, as well as accompanying third parties and local support. We always ensure the security and stability of our Data Center Colocation infrastructure. 

Smart Hands is a highly technical, targeted solution that is completely suitable for complementing your Data Center Colocation infrastructure.

It combines the strategic potential of the Colocation solution with specialized support. Day by Day Expertise—which is knowledge of the demands of your business and the technical requirements of an Ascenty data center—is quite a unique advantage.

So, are you ready to add value to your data infrastructure and guarantee 100% support for your Data Center Colocation? Count on Ascenty’s Smart Hands! 

Do you want to understand how the solution fits in and helps your business grow with scalability and security? Talk to one of our experts!

In the routine of businesses, unforeseen events arise without a warning. In this context, the Business Continuity Plan (BCP) has become a powerful and necessary tool, as it offers a wide range of benefits for the organization’s security.

Of course, this involves the strategic use of technology. A solid data center, for example, is crucial to ensure that the company can get back up and running in the event of cyber incidents, internal problems or server or application failures.

But, after all, what is the BCP and what are its benefits? The answers to these and other questions can be found below. Check it out!

What is a Business Continuity Plan?

In essence, a Business Continuity Plan (BCP) is the compass that guides organizations through business storms. According to Gartner’s own definition, a Business Continuity Plan (BCP) is “a comprehensive approach to disaster recovery in which companies plan for the recovery of the entire business process.” 

In other words, it is a strategic set of procedures and policies aimed at ensuring operational resilience in the face of unforeseen crises. Thus, its purpose goes beyond merely reacting to disasters; a proactive BCP aims to guarantee the continuity of operations, minimizing financial and reputational impacts.

A good plan incorporates specific protocols for dealing with systemic failures, natural disasters or even cyberattacks. Therefore, the BCP not only preserves stability, but also boosts the company’s ability to adapt.

Its effectiveness lies in meticulous preparation for the unexpected, making risk management a strategic tool for business success.

What are the advantages of a Business Continuity Plan?

In a world where business interruption is a real risk — and one fraught with complications — a Business Continuity Plan (BCP) has become irreplaceable. In the face of events such as blackouts, online service interruptions, natural disasters, strikes, civil unrest or logistical partner failures, the response capacity of a BCP is our main line of defense against inoperability.

Major events, such as dam break disasters and ransomware attacks, reinforce the vital need for a robust BCP. In this sense, investing in business continuity not only minimizes the impacts of downtime, but also speeds up the recovery of data and systems in short timeframes.

In addition, the BCP helps to guarantee the company’s legal and statutory compliance, increasing confidence in the services provided. We must bear in mind that resilience is now a valuable competitive advantage. Consequently, the strategic implementation of a BCP goes beyond preparing professionals for emergencies.

In practice, it optimizes the organization’s operations, making it more efficient in such a competitive market.

What should a Business Continuity Plan include?

A BCP only achieves its maximum effectiveness when it is built on a solid foundation of preparation and reliable infrastructure. The point is simple: there’s little point in having a very well thought-out plan if the tools available don’t allow you to execute it successfully at a time of crisis.

Essentially, the BCP should cover specific policies and procedures for various scenarios, including cybersecurity, data loss, power outages and other unforeseen events. This is where the importance of a robust data center comes to the fore.

It acts as the secure core for storing and retrieving crucial data. Note that this means being ready to get the company out of an emergency situation and back on track.

Naturally, some questions may arise. After all, you need to invest heavily in a team and tools focused on Data Center security to ensure its efficiency. The good news is that you can save time, money and resources by relying on an expert partner.

Ascenty, for instance, is a leader in data center security. The company has emerged as a major player in this field, offering a solid foundation for those seeking excellence in operational continuity.

Relying on specialist partners such as Ascenty not only simplifies the implementation of the BCP, but also provides a structure certified to ISO 22301 — business continuity management, scalable and secure.

The expertise of a specialist enhances the resilience of the BCP and offers valuable insights for building a plan that is adaptable to constantly evolving needs.

Remember: joining with a reliable data center and collaborating with business continuity experts is not only a wise choice, but a crucial step towards facing unexpected challenges with confidence.

What are the 4 essential steps to creating a BCP?

Now that you know more about how the Business Continuity Plan works and its benefits, it’s time to look at how to implement it. If you want efficiency and agility, these four steps will help you!

1. Map the risks and define which data is a priority

The first critical step in building a robust BCP is a thorough risk analysis. Identifying potential threats and prioritizing essential data lays the foundations for operational resilience.

This strategic process allows the company to focus its efforts on protecting what is truly crucial, while remaining aligned with continuity goals.

2. Draw up a disaster recovery plan

Then draw up a comprehensive disaster recovery plan. This includes detailed procedures for restoring essential systems, data and operations after adverse events.

A really good disaster recovery plan not only speeds up recovery, but also minimizes losses during outages, ensuring the efficient resumption of activities. Bear in mind that there’s nothing pessimistic about predicting disasters — it’s a fundamental strategy that every company at the top of the market adopts.

3. Rely on a strategic partner

The third stage highlights the importance of strategic partnerships in ensuring the essential infrastructure for operational continuity. Here, it is crucial to recognize that an internal data center is not always the safest option.

In addition to the high costs associated with construction and internal management, exclusive reliance on internal resources can jeopardize business continuity. Naturally, opting for a company that specializes in data centers solves this dilemma.

In practice, it provides secure, scalable environments ready to deal with unforeseen situations.

4. Promote employee training

The last vital step for an efficient BCP is the continuous training of employees. Educating staff about the plan’s procedures, promoting crisis tests and simulations and ensuring that everyone understands their roles during disruptive events are key elements in strengthening organizational resilience.

As you can see, the Business Continuity Plan is a powerful ally for those who want to avoid a catastrophic scenario — as well as bringing several benefits to operational performance.

In this sense, remember to keep your IT infrastructure up to date and rely on the support of those who know best. If you want to ensure that the BCP is effective, count on Ascenty. In no time at all, your company will have a robust and reliable Business Continuity Plan.

If you liked this post, take the opportunity to visit the largest data center in Brazil!

So, what is a data center? We live in a digital age, in which information exchange is an essential part of the routine of people and businesses. But have you ever stopped to think about where all this data is stored and how it is managed?

In this article, you’ll learn that data centers are the backbone of modern technological infrastructure. After all, they make sure that everything from your social media platforms to your e-commerce services run smoothly.

Let’s examine what data centers are, what their basic components are, their different types, and their role in business success. Check it out!

What is a data center?

The data center is a place where we find a variety of data processing and storage equipment, such as servers, routers, switches and firewalls. This environment supports IT operations by storing data and applications that are essential to its operation.

We can say that data centers are the heart of any organization’s technological infrastructure. This is because they ensure that critical information is secure and available in real time.

With the growing demand for online services and cloud computing, and the enormous amount of data generated every day, they have become even more essential. After all, without them we wouldn’t be able to send emails, shop online, access the cloud or even browse social media efficiently.

What are the basic components of a data center?

After all, what’s inside a data center? If you’ve never had the opportunity to visit this facility up close, you should know that there are some basic components:

• Servers;
• Racks;
• Cabling;
• Refrigeration and climate control systems;
• Physical security and monitoring items.

Servers are the brains of the data center, storing and processing data that is organized in racks — structures that allow for an orderly and efficient layout. These racks are connected by a cabling system that ensures fast and secure communication between all the devices.

In addition to servers, we find cooling systems, because IT equipment generates a lot of heat. Without proper climate control, the entire operation can be compromised. Therefore, you need to maintain optimal temperature and avoid overheating.

Physical security is another fundamental pillar of a data center, since they store confidential and important information. Thus, we find various equipment and protection systems, such as:

• 24/7 monitoring;
• CCTV;
• Biometric access control and other advanced security systems.

What types of data center are there?

There are four types of data centers: on-premises, colocation, cloud and hybrid.

• On-premises data centers: built and managed by the company itself, on its premises. Providing greater control over the infrastructure, they require an initial investment for construction and maintenance;
• Colocation data centers: in this model, the company rents a data center from a specialized provider, such as Ascenty. Thus, it outsources responsibilities and eliminates costs with construction, security, cooling and connectivity, for example;
• Cloud data centers: all resources are provided by a cloud service provider, such as AWS, Google Cloud or Microsoft Azure. Remember that the data is also in a physical data center;
• Hybrid data centers: combine physical and cloud infrastructure. This gives them the flexibility, efficiency and security to store information according to their needs for protection and proximity to the company.

Each of the above models has its own unique features and benefits, and it’s up to each company to choose the model that best suits its needs and growth strategies.

Ascenty’s colocation data centers offer a robust and secure solution, allowing companies to host their servers in a world-class infrastructure without the high costs of construction and maintenance.

What are the basic functions of a data center?

In addition to understanding what a data center is, it is important to have a clear vision of its functions. A data center processes and stores data, ensures redundancy and backup systems, and offers efficient connectivity and interconnection. Check it out!

Data processing and storage

The main purpose of the data center is to process and store data. This means that it manages everything from running business applications to storing large volumes of information in a secure and accessible way.

Think of it as a big brain that handles all the digital tasks essential to the daily lives of businesses, consumers and governments.

Redundancy and backup systems

To ensure that data and services are always available, even in the event of a failure, companies need to rely on redundancy and backup systems. Data centers can play this role and ensure that operations don’t grind to a halt.

Connectivity and interconnection

This IT infrastructure is also a connectivity hub, allowing different networks and systems to communicate with each other efficiently and securely. This is essential for companies that rely on cloud services, online applications and constant communication between different locations and business partners.

What is the main advantage of having my data in a data center?

The main advantage is the scalability and flexibility it offers. This means that you can easily increase or decrease capacity as your needs change, without major investments in infrastructure.

In addition, these facilities are designed to offer robust security and compliance with various regulations. They have advanced physical and digital protection systems, ensuring that your data is always safe and compliant with laws such as Brazil’s General Data Protection Law (LGPD).

Another major advantage is cost efficiency. Maintaining your own infrastructure can be extremely expensive and complex. By using a specialized service, you reduce maintenance, energy and personnel costs, as well as being able to take advantage of flexible payment models, such as pay-as-you-go.

Storing your data in a specialized environment provides not only the ability to grow and adapt quickly, but also ensures the security and cost efficiency that are crucial to the success of any business.

What are the main security mechanisms in a data center?

Data security is a major concern for companies. For this reason, storing information in reliable data centers is something that cannot be neglected.

In general, security mechanisms combine various elements to prevent unauthorized people from gaining access to the environment and the information stored there. Check it out:

• Physical security measures: Data centers have strict access control and security protocols that can include the use of biometrics and 24-hour surveillance;
• Compliance and certifications: to guarantee maximum security and efficiency, data centers follow strict compliance standards and have international certifications such as ISSO, Tier and TÜV.

Ascenty’s competitive edge: Latin America’s largest data center company

With 34 data centers in strategic regions such as São Paulo, Campinas, Rio de Janeiro, Fortaleza, as well as Chile, Mexico and Colombia, Ascenty is the leading data center provider in Latin America.

The company offers a robust and reliable infrastructure that meets the needs of the most demanding clients, always guaranteeing the best performance and security for their data.

Its leadership is widely recognized in the market, not only for the size of its infrastructure, but also for the quality and safety of its services, proven by certifications of excellence such as ISO 14001.

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Dedication to sustainability is another highlight. After all, there is a focus on ESG practices and continuous investment in initiatives to reduce environmental impact and promote social responsibility.

In addition to all this, Ascenty is a leader in the Colocation Services Quadrant in Brazil of ISG Provider Lens, a globally renowned company. In 2023 it was also named company of the year in the Latin American Data Center Colocation market by Frost & Sullivan.

Your data deserves the best infrastructure!

Understanding what a data center is and its importance is essential for any company in the digital age. After all, these facilities are largely responsible for keeping your information and systems safe, efficient and connected.

In a world increasingly dependent on data, there is no way to operate without a reliable place to store these valuable assets. So, study the available options carefully to avoid problems in the future.

To help you, we would like to suggest that you read some exclusive material on data center outsourcing. In it, you’ll find key information for choosing a good partner. Download it now!

Big data is a solution that shows how data used correctly adds value to companies and government institutions. On the other hand, it is essential to have a thorough understanding of this resource in order to implement it correctly.

In this article, we’ll outline a number of features of this technology and show you the main advantages of investing in it. Check it out!

What is big data?

Big Data is a segment that studies, collects, filters, processes and analyzes a huge volume of data in order to generate information. It is also considered a set of complex data to be processed by older systems, prior to the emergence of this technology.

In today’s society, the vast amount of data created every day by social networks, banking transactions and scientific research requires the use of a technological resource capable of transforming information into growth opportunities.

This is fundamental for organizations to have a favorable scenario for making intelligent decisions and maintaining a focus on continuous improvement. This trend became more evident with the emergence of the first data centers in the 1970s.

However, the focus on improved data management became more relevant in the 2000s. This happened thanks to Doug Laney’s article, which provided a clear definition of big data.

In 2005, the development of open-source solutions favored the expansion of this concept in companies, which is based on 5 Vs:

• volume: the amount of data from various sources used by corporations;
• velocity: agile data transmission with real-time collection;
• variety: use of different formats (structured or not) from audio, images, transactions, videos, etc.
• value: the data stored and processed is relevant to companies today and in the future;
• veracity: the information has quality and reliability, due to the filtering and cleaning processes carried out by big data.

How does big data help companies?

Organizations need tools for collecting, processing and extracting strategic information from a large volume of data. This need affects institutions of different segments and sizes that prioritize optimizing performance and saving resources.

And to put this into practice, Big Data works by collecting data from various sources, such as social media, devices connected to the Internet, data center servers, sensors, among others.

After collection, the data goes through the storage phase, which involves the use of No SQL databases or distributed file systems. This activity is crucial for data to have a high level of availability.

The next stage is processing, which involves organizing, cleaning and preparing the data for analysis, which is the last stage of big data. It uses various evaluation techniques to generate analyses and patterns that help managers make decisions.

What are the major benefits of using data in decision-making?

Decision-making needs to be more agile and efficient. But how do you combine these objectives with the need to avoid mistakes? One good answer is to invest in big data solutions.

There are several benefits to adopting this technology in decision-making. One of them is having greater precision in choosing the actions to be implemented in order to achieve more substantial results. This is because big data provides strategic information that gives a clearer view of the current moment and the future.

Another advantage of this technology is that it makes it possible to monitor and analyze consumer behavior. This makes it easier to anticipate trends, which in many cases helps to launch products and services that are quickly accepted by the target audience.

Another advantage of big data is that it makes it possible to identify areas where efficiency needs to be improved. As a result, it helps to improve various segments, such as logistics, inventory management, the supply chain, among others.

Using this information, a company can visualize the individual preferences of each consumer. This way, businesses can devise strategies to offer a personalized experience to each customer, which is crucial for sales and loyalty.

Also part of the benefits is the possibility of assessing potential risks quickly and accurately. This initiative covers segments such as cybersecurity, finance and combating fraud. Undoubtedly, mitigating failures reduces the presence of situations that harm institutional performance.

The role of data centers in supporting big data

Having a state-of-the-art technological infrastructure makes all the difference when it comes to harnessing the potential of big data. In order to help you get a clear understand of this, the following topics will highlight the importance of having high-level data centers. Read on!

Focus on processing and storage

First of all, you need a data center that is really prepared to process and store a large volume of data. As well as having state-of-the-art equipment, this structure needs to use virtualization technology.

In other words, it is essential to make physical servers able to act as multiple machines. This makes it easier to store and make big data information available.   

Scalability

With cloud computing in the spotlight, many organizations have realized that they can increase their data consumption exponentially. In this sense, it is important to rely on a provider that is able to expand processing and storage services thanks to the intelligent use of data centers.

Advanced connectivity

Following good data management practices is great, but you need to make it accessible extremely quickly. With an eye on this trend, Ascenty has Service Fabric.

This solution allows customers to use the world’s leading cloud solutions, favoring not only the use of big data, but also Artificial Intelligence (AI) with high performance.

Safety and efficiency first!

Protecting strategic information is more than an obligation for companies. And with a state-of-the-art technological infrastructure, organizations will have the best resources to minimize the risks of a cyber-attack.

Relying on cloud computing makes it easier to adopt big data. This is because there are technological resources capable of supporting the operations of this solution.  

Unlock the potential of big data

Investment in big data is not just a trend, but a necessity for organizations looking to innovate and optimize their processes. By adopting a structured approach, companies can unlock perspectives, improve decision-making and, consequently, drive innovation.

However, achieving these results requires more than just technology, it requires a robust infrastructure that supports the flow and processing of this data in a secure and scalable way.

With ServiceFabric™, your company will be equipped to face the challenges of the digital age, making the most of the potential of Big Data and keeping up with market demands with the best global practices.

And for this to become a reality in your business, the recommendation is to read the article on ServiceFabric™ right now. By reading this article, you’ll understand how this Ascenty service can be the differentiator your organization needs.

The business world is changing rapidly with the advent of Artificial Intelligence (AI). But here’s the question: is your data infrastructure ready to keep up with this transformation?

In this article, we’ll explore why having a robust data infrastructure is crucial to supporting AI needs, and the risks of overlooking this reality.

As a leader in Data Centers and Connectivity in Latin America, Ascenty has been heavily investing not only in expanding its infrastructure, but in all aspects to ensure the best use of data for AI.

Stay with us if you want to prepare your business for the future with security and efficiency!

What is data infrastructure?

Data infrastructure is a broad concept that combines data architecture, software, hardware and environments that store, collect, process and connect information wherever it may be.

Before we talk about how to adapt it for Artificial Intelligence, it is essential to understand how critical this infrastructure is for the survival of any company — even those not yet investing in AI.

Without a data infrastructure, the business operates “in the dark” and at a disadvantage in the market. This is because it fails to utilize the information it has effectively, leading to poor decisions and delayed innovation.

Why should your data infrastructure for AI be robust?

In today’s world, data is a valuable asset. Every organization relies on it to operate and provide a better customer experience.

With the AI boom, we face an undeniable reality: we cannot evolve without data. The reason is quite simple: data fuels technology to function and advance.

Therefore, a robust data infrastructure is the foundation for handling large volumes of data. After all, from training complex models to running real-time AI solutions, an infrastructure is needed to make it all happen.

As you may already know, technology demands much more in terms of processing and storage. As a result, data storage within the company is becoming increasingly unsustainable.

That’s why many companies are investing in outsourced Data Centers. This decision provides greater scalability and high performance, especially for the future of Generative AI.

3 signs your company needs to improve its infrastructure for Artificial Intelligence

Failing to harness the potential of Artificial Intelligence is not a strategic decision. However, to leverage the technology it is essential to think about what lies behind it all.

Starting an AI project without a proper data infrastructure risks failure and can lead to much higher expenses than anticipated. And since we are talking about a significant financial investment, it is essential to be ready for this step.

Following the idea that you need to walk before you can run, here are 3 signs that you need to organize and improve your data infrastructure before moving forward. Check it out!

1.    Limited data storage space

AI is powered by data, so the success of your project will depend on the size and quality of your database.

If you store data in-house, you are likely facing a major challenge. After all, as Artificial Intelligence evolves, more data is generated, and your capacity for storage and processing must increase.

Colocation offers an attractive alternative, allowing for the quick and secure expansion of storage space. Plus, you pay for the resources you need and can move forward in a planned and sustainable manner.

 TO DIVE DEEPER: Discover the largest Data Center in Latin America!

2.    Data silos

Having data is one of the premises for AI processes, but it is important that this information is organized and accessible. Isolated or low-quality data can jeopardize your project.

At this point, data infrastructure needs to be designed to minimize silos. Databases should be interconnected, allowing information to flow in a simple, fast and efficient manner.

In practice, your data center cannot operate as an island. Connectivity is an essential element for the evolution of AI applications and systems.

3.    Outdated IT infrastructure

Did you know that hybrid multicloud is expected to grow 12x by 2027? This was the conclusion of a recent study conducted with IT leaders in Brazil, and it’s no coincidence.

The same survey showed that 90% of respondents are investing in a “cloud-smart” approach for their infrastructure strategy. This means leveraging the best of each environment (Data Center, cloud, edge) for their applications.

Hybrid IT and multicloud are becoming a de facto infrastructure standard. This shift is a direct consequence of AI, as over 80% of organizations say hybrid IT environments are better for managing applications and data.

If your infrastructure is still rigid, it’s time to consider modernization. This is already a priority for many managers, with 83% of companies planning to increase investments in hybrid IT specifically to support AI. 

Success with AI depends on real-time computing

Upon understanding the need to improve data architecture and infrastructure for AI, management is faced with new decisions. It’s time to identify what to invest in, what to internalize and which services and partners to hire.

These decisions are not merely technological. On the contrary, they impact the organization’s strategy, affecting its budget and its future in the era of Artificial Intelligence.

Without a doubt, this is a complex process that will require extensive study, planning and analysis. Changing, optimizing and, in many cases, creating a robust digital infrastructure involves joint discussions between various departments, leaders and experts.

However, this is an inevitable path. Success with AI requires computing power and an infrastructure capable of ensuring real-time storage, processing, learning and connectivity.

How can Ascenty support your AI projects?

Ascenty is a leader in Colocation solutions in Latin America, offering world-class Data Centers with scalable storage space in strategic locations in Brazil, Chile, Mexico and Colombia.

We specialize in data infrastructure and are thoroughly committed to supporting the market in this new phase. For several years, Ascenty has been investing in the modernization and expansion of Data Centers, ensuring not only storage space, but also maximum connectivity.

We are AI-ready and can help your company enhance its infrastructure to unlock the full potential of this technology. Here are some of our exclusive offerings:

Scalable and sustainable colocation

Ascenty Data Centers feature scalable storage space and operate with 100% clean energy. That is how we meet the increased demand brought by Artificial Intelligence without compromising the environment.

Our infrastructure includes power systems that ensure high operational availability, even during blackouts, offering 48 hours of autonomy.

High connectivity

Our infrastructure delivers low latency with direct connections to the major traffic exchange points and content, telecommunications and cloud providers in the market.

Ascenty’s connectivity ecosystem is one of the most advanced and comprehensive in the world. Additionally, it is the only one in Latin America connected to the ecosystem of Digital Realty — the largest Data Center company in the world.

Data security

Ascenty holds over 200 security certifications, offers 24/7 monitoring, and enforces a strict access control protocol to keep your data always protected.

Another important feature is our Customer Portal, where you can manage all the details of accessing the Data Center in a simplified manner.

Future-ready infrastructure

Ascenty is always preparing for new technologies, ensuring your business can continue to evolve with AI using modern, scalable and high-performance infrastructure.

Our infrastructure is already set up for liquid cooling, maintaining performance and sustainability in processing large volumes of data.

Furthermore, we are ready to handle high-density environments, meaning we have efficient data centers for receiving more data with above-average performance and optimal use of space and equipment.

Hybrid Data Centers

Ascenty also offers hybrid Data Centers, ready for the complex demands that arise with AI. Our infrastructures allow for both hardware and software for AI as well as cloud usage.

ServiceFabric™ 

ServiceFabric™ is Digital Realty’s orchestration and connectivity platform that redefines the concept of interconnection. With it, your company can manage everything in one place: cloud, infrastructure, applications, and data.

This solution supports the evolution of hybrid IT by eliminating connectivity barriers. For Artificial Intelligence, it is a powerful ally to accelerate the implementation and use of technology, ensuring full data availability.

Prepare your data infrastructure for AI with Ascenty!

The market is evolving and Artificial Intelligence cannot be ignored. More and more businesses are investing in technology, which has the potential to optimize processes and transform the daily routine of professionals, customers and companies.

If you’re considering taking the next step toward the future, you need a robust, flexible, and reliable data infrastructure. Ascenty is your partner on this journey and has the solutions and services you need.

Reach out to one of our experts. We want to understand your challenges and help you outline a modernization strategy that can elevate your results.Book your appointment now!

Although Green IT is no longer a new concept, there is still a lot of progress to be made in this area. That’s because we’re so used to talking about digital evolution that we don’t always consider its environmental impact.

Fortunately, things are changing and companies are more aware of the sustainable use of resources in the Information Technology sector. Best of all, this level of awareness is spreading across the market, from small to large organizations.

But achieving sustainable operations depends on a conscious effort. It requires thought and action, which is why we have prepared this essential content for every professional and company looking to make a difference.

Want to further explore the concept of Green IT, how it works and its importance in today’s corporate market? Stay with us!

What is Green IT?

Green IT is a set of actions, resources, and strategies focused on the conscious and environmentally responsible use of computers and IT resources. In other words, a movement to make Information Technology more sustainable.

“The term Green IT encompasses all information technologies that help reduce the impacts of human and business activities on the environment”

In a broader analysis, it includes the study, engineering, manufacturing, use, and proper disposal of devices to minimize their environmental impact.

With the rise of Artificial Intelligence, increased data volumes, and the advancement of 5G, Green IT is something we need to keep an eye on. After all, digital transformation consumes a lot of natural resources, from the raw materials needed for manufacturing to the energy used for operation – not to mention disposal issues.

What are the three areas of focus in Green IT?

Green IT is a broad concept focused on three key areas: energy efficiency, waste reduction, and environmental preservation. Whenever you hear this term, understand that it encompasses different focus areas, but with the same goal: sustainability.

These three pillars are better detailed below:

1.     Energy Efficiency

The Information Technology sector consumes a lot of energy, so one of the pillars of Green IT is to achieve better energy efficiency. In this case, it involves using more efficient hardware and software and optimizing infrastructure.

Initiatives like those from Ascenty, which invests in state-of-the-art equipment and in the use of renewable energy in Data Centers, are indispensable for the planet’s future.

2.     Waste reduction

Green IT also focuses on the excessive and improper disposal of waste generated by the technology sector. Have you ever stopped to think about it?

We are so accustomed to using and discarding electronic equipment that we don’t consider the amount of waste this generates. In business environments, this is even more concerning.

Ascenty’s Zero Landfill Program is worth noting here. The initiative aims to eliminate the improper disposal of waste generated in Data Centers, preserving soil and groundwater.

3.     Environmental preservation

Finally, the third point is environmental preservation, aiming to ensure a more sustainable technological and digital evolution. This is because moving forward with a lower environmental impact is indeed possible.

In general, organizations must prioritize decisions that don’t harm the environment and always consider ways to balance growth.

Why is it so important to think about Green Technology?

It’s simple: the carbon footprint of the digital age is growing every day. Studies indicate that carbon emissions associated with digital activities represent around 4% of total global emissions, and this figure is expected to grow 6% annually until 2025.

This translates to 2 gigatons of CO2 released into the atmosphere – the equivalent of 200,000 Eiffel Towers!

To neutralize all this carbon, we would need to cover 1/3 of the Earth with forests. These are alarming statistics, underscoring the importance of taking action today.

This emission comes from various sources, from the extraction and processing of raw materials for manufacturing IT equipment to transportation and energy consumption. In fact, it is essential to understand that there are two types of digital use:

• Local use: your own equipment, computers, and servers.
• Cloud use: resources that operate on remote servers.

We don’t often consider the consumption and environmental impact of cloud computing, especially since it’s out of sight. However, maintaining servers and data in the cloud requires Data Centers and extensive technological effort.

What are the challenges of implementing Green IT in companies?

Despite its importance, some obstacles have hindered the implementation of Green IT in companies. These are real challenges faced by businesses of all sizes.

Understanding this scenario can help you think of ways to overcome these issues and move toward sustainable digital evolution. Here are the challenges:

• Initial financial investment: investing in new technologies and green projects can be costly, which is why many organizations avoid replacing legacy systems and modernizing their infrastructure.
• Lack of a “green culture”: operating with a focus on preserving the environment requires a change in mindset and approach. Many managers remain resistant because they don’t understand the positive impacts of this decision.
• Lack of planning: some companies decide to start the Green IT project but struggle to define where to begin and eventually become paralyzed.

What are the advantages of adopting green IT in your company?

One of Green IT’s biggest benefits is that it not only protects the environment, but also positively impacts business and enhances customer experience – a complete cycle of advantages.

We are talking about economic, social, business and, of course, environmental benefits. To help you understand, here are some of the key benefits of this concept. Take a look:

It helps the environment

Green IT enables companies to contribute to environmental concerns in multiple ways, such as:

• Reducing water usage: Aerated faucets, efficient toilets, and external timing systems can significantly cut water usage. An already common solution are motion-sensing faucets that turn off automatically.
• Reducing paper usage: A paperless company is environmentally friendly, as it eliminates a major source of waste common to the workplace. It is something that reduces storage and disposal costs.
• Reducing energy consumption: Small changes, such as using LED lighting, can save a lot of money each month.

Improves the company’s image in the market

More and more consumers today are environmentally conscious and concerned. In fact, according to INC., 73% of millennials are willing to pay more for sustainable products and to do business with eco-friendly companies.

By promoting your company as green to the general public, you could see a notable increase in sales and leads.

Of course, this requires strategic marketing initiatives, but internal Green IT actions resonate with a good portion of customers, attracting their attention.

Boosts employee performance

Green IT can also impact employee and company productivity. For example: it’s much easier to find documents in the cloud than to search through physical files!

With Green IT, you are required to invest in digital solutions to solve problems and help with everyday corporate tasks. This includes not only cloud solutions, but also the use of mobile devices.

In fact, some organizations see productivity gains of up to 25% just by switching to a digital operating platform. This can lead to additional revenue and allow your company to develop new business models.

Another point is that Green IT can also be responsible for improving the quality of the work environment. This occurs by means of technological solutions that control air quality, temperature, and even the humidity.

Lowers company costs

Green IT allows you to cut down (or even eliminate) several operating costs. A good example is the implementation of energy-efficient equipment, which reduces the electricity bill.

In addition, it is possible to reduce spending on pens, clips, markers, and stationery by adopting cloud-based systems, software, and solutions. Think about it: how much does your company spend on printer ink, maintenance, and replacements? We bet that this amount is quite high!

By migrating to a digital operation supported by Green IT, it is possible to strategically reduce all these expenses.

Strengthens and improves organizational culture

Investing in Green IT shows employees that your company is committed to the future of the planet. In practice, this helps create an ethical and responsible culture, encouraging good practices across the team.

In a broader analysis, this may be an additional factor to ensure talent retention and engagement, particularly among younger generations who view sustainability as a non-negotiable value.

What are Green IT certifications?

With the growing awareness and need to shift to a Green IT model, the market itself created seals and certifications focused on sustainable issues.

Although not mandatory, they help show customers, investors, and society a brand’s commitment to environmental preservation. Discover the main ones!

ISO 14001

ISO 14001 is a globally recognized certification, extremely relevant in today’s market. Companies with this recognition have an efficient Environmental Management System, which follows rules and good practices essential for nature conservation.

It is important to note that the standard outlines strategies for identifying risks, opportunities, and prioritizing initiatives, providing a comprehensive document with valuable guidelines for achieving strong results.

ISO 5001

ISO 5001 is another globally recognized certification that establishes an Energy Management System. It focuses on energy consumption within companies of all sizes and segments, from industry to services.

Earning this certification demonstrates a company’s conscious energy consumption. In addition, it makes it clear that the brand is actively committed to reducing greenhouse gas (GHG) emissions.

Carbon Neutral Seal

The Carbon Neutral Seal is a certification aimed at identifying companies that succeed in neutralizing their CO2 emissions. This means that companies offset the environmental impacts of their operations.

It is undoubtedly a strong indicator of sustainable practices and a focus on preserving the planet. Remember that achieving zero emissions does not mean ceasing all greenhouse gas emissions, but rather adopting methods to rebalance the atmosphere, such as planting trees.

PROCEL

The PROCEL Seal is awarded to equipment and products with high energy efficiency. To receive this, they undergo rigorous laboratory testing to verify that they use energy economically and safely.

It is worth mentioning that this is one of the most well-known seals to the average consumer. Currently, appliances and even cars are tested and classified to guide and inform buyers.

How to transform IT into Green IT in your business?

Making your operation greener is a challenge, but the benefits outweigh the efforts. The question is: where to start?

As we said, many organizations don’t know how to transform their IT into Green IT. That’s why we’ve selected some strategies and tips to help you take the first steps and make a difference in the world. Check it out!

Invest in cloud solutions

Cloud Computing is one of your main allies in your Green IT journey. If you haven’t started migrating to the cloud yet, this is another reason to make the move.

With the cloud, you can digitize the operation – either partially or completely. That way, you can leverage third-party solutions (SaaS, PaaS, and IaaS) to maximize productivity while reducing costs and carbon emissions.

Additionally, depending on the provider you choose, you may benefit from unique resources and a whole connectivity ecosystem capable of improving your operation.

And how does this benefit the environment? In a practical way, it reduces hardware purchases and even enables remote work, avoiding unnecessary employee travel.

Educate your team

Training, qualifications, and guidance are necessary to help your team understand not just what Green IT is, but why applying its principles is essential.

This is a good practice that can be implemented quickly and yields good results. The truth is that we rarely discuss the subject in everyday corporate life, but every employee can play a part.

Encourage the conscious use of paper, disposable cups, the bathroom sink and artificial lighting. These small efforts add up to astonishing results.

Extend the lifespan of your IT equipment

One of the most strategic ways to join Green IT is to reduce the unnecessary purchases of new IT equipment by implementing different actions:

• Purchase high-quality equipment with a longer lifespan;
• Invest in predictive maintenance to avoid irreversible damage;
• Raise awareness among your team on equipment care.

Adopt alternative energy sources

What do you think about investing in alternative energy sources? Brazil is a country with great solar energy potential, for example, and companies need to make better use of this resource.

In addition to considerably lowering electricity bills, investing in sustainable energy sources ensures conscious economic development with minimal environmental impact.

Choose environmentally conscious partners

Finally, remember that Green IT is the result of an ecosystem of like-minded companies. Therefore, work with suppliers that are environmentally conscious and committed to Green IT.

One way to ensure this is by seeking certified companies that meet global evaluation standards. Ascenty, for example, holds several certifications, including ISO 14001 and Zero Carbon.

What are you doing for a green future?

Did this answer your questions about Green IT? Our goal with this content is to provide a comprehensive overview of the importance of engaging in sustainable practices.

This is a commitment Ascenty takes very seriously and we strive to encourage in the market and among our customers. Every company can make a difference. Join us on this journey!

Now that read this far, why not check out our ESG Report? Every year, Ascenty shares its initiatives and main results in efforts to promote a more just, ethical and environmentally balanced world.

Check it out here and get inspired!

Did you know that the largest Data Center in Latin America is in Brazil? That’s right! A Brazilian company is responsible for this digital infrastructure, which stands out for its size, resources and international certifications.

In this article, in addition to learning about this giant, we’ll show you a list of Ascenty’s Data Centers, which are among the largest in Latin America!

Join us and find out more!

What’s the largest Data Center in Latin America?

Ascenty’s Vinhedo Data Center is the largest data center in Latin America. Located 70 km from São Paulo, the campus spans 46,000 sqm, has 7,300 racks and 61 MW of power capacity.

Vinhedo is one of the leading players in the digital age. Its world-class infrastructure and high connectivity are vital to the operations of large Brazilian companies in various segments, including:

• Tech companies
• Banks and financial institutions
• Media and entertainment companies
• Universities and educational institutions

It is important to mention that the campus was built to meet current and future market demands. Thus, it has remained the largest Data Center in Latin America since 2019.

What makes up the largest Data Center in Latin America?

To be recognized as the largest Data Center in Latin America, you need more than physical size. This title involves a combination of:

• Advanced infrastructure
• Scalable capacity
• Exceptional connectivity
• Physical and digital security
• International certifications

Vinhedo meets all these requirements and is a model of infrastructure not only in Brazil and Latin America, but throughout the world. Find out more below.

Advanced infrastructure

Vinhedo has state-of-the-art infrastructure, including advanced chilled water-cooling technologies with air chillers, which keep everything running non-stop.

In addition to its strategic layout, which allows for the scalability of our clients’ data storage, the environment is automated and relies on the best technology currently available.

Finally, the campus also has robust and redundant energy management systems. The company’s own substation ensures high availability and the ability to keep operating even in the event of a 48-hour blackout.

Capacity and scalability

A Data Center needs to be ready to grow with demand. In this respect, Latin America’s largest data center is a true example.

In addition to the physical space and infrastructure in operation, the campus has the capacity to grow even further. This has attracted the trust of the country’s largest companies, which store their data securely and connected to racks and cages.

Vinhedo currently has 7,300 racks in operation!

Exceptional connectivity

Connectivity is another great advantage for the Vinhedo Data Center. Here, we have many features that ensure not only data storage, but the perfect interconnection for your information:

• Direct connection with IX Campinas and IX São Paulo
• Dedicated fiber-optic network
• Connection with submarine cables from Santos
• Direct connection with more than 30 market carriers
• Direct connection to the major cloud providers, including Oracle, Azure, Google Cloud, IBM Cloud and AWS
• Interconnection with customers, ISPs, partners and CDNs with colocation at Ascenty
• Access to the global Digital Realty ecosystem

World-class security and redundancy

Ascenty works hard to make sure your company never stops! After all, we know that even brief disruptions to the data flow can cause major problems. That’s why we offer Disaster Recovery solutions that protect your data and IT environment.

In addition, the Vinhedo campus has security protocols and differentials that are worth highlighting, such as:

• 24/7 monitoring
• Physical access with dual authentication — biometric and card
• CCTV with motion detection, recording and digital storage
• Professional monitoring team

Certifications and compliance

Recognized on the global data center scene, Ascenty is a trusted IT industry leader.

We are certified to the highest standards in the market; and of course that is also true of the largest Data Center in Latin America, with more than 15 certifications. Those certifications include:

• PCI DSS
• TÜV
• ISO 14001
• ISO 27001
• ISO 37001

Sustainability and environmental responsibility

Sustainability is a priority at Ascenty. That’s why our infrastructure is 100% Carbon Neutral, and we are committed to operating in a way that benefits both our clients and the planet.

In addition, we are 100% Renewable Energy and invest seriously in ESG practices. Since 2023, the company has been a member of the UN Global Compact in Brazil, and is the only Latin American data center company with this initiative.

The largest data centers in Latin America: discover some more outstanding infrastructures!

As we have seen, the Vinhedo campus is the largest in Latin America. However, Ascenty, as a leader in digital infrastructure and colocation, has other infrastructures that impress with their size and reliability.

We currently have more than 34 data centers in operation and/or under construction in Brazil, Chile, Mexico and Colombia. But we’ve selected three other giants for you to learn more about. Check them out:

Santiago Campus

Santiago is one of the most dynamic capitals in Latin America and has an economy based on foreign trade and sectors such as agriculture, industry and services.

The Data Center campus in Santiago has an extremely strategic location, as well as a robust world-class infrastructure. Check it out:

• 42 MW of power capacity
• 51,000 sqm of total area
• 4,100 racks

Mexico Campus

The city of Querétaro, in Mexico, was chosen by Ascenty to build another giant of the digital age, especially because of its logistical advantages.

In all, there are three Data Centers, two of which are already in operation and supporting the development of companies of all sizes and segments. They already impress with their robustness:

• 56 MW of power capacity
• 44,000 sqm of total area
• 6,100 racks

São Paulo Campus

São Paulo is the largest financial and corporate center in South America, as well as being a hub of technological excellence and a cradle for startups. São Paulo’s Data Centers meet this demand with efficiency and connectivity.

In total, there are 6 data centers, 4 of which are already in operation:

• 33 MW of total power
• 24,000 sqm
• 3,680 racks

Ascenty: where data meets and interconnects

As the largest provider of Data Center and Connectivity services in Latin America, Ascenty is a joint venture between Digital Realty, the world’s largest data center company, and Brookfield, a Canadian asset management company.

This position not only consolidates the brand on the world stage, but also gives Brazilian and Latin American customers direct access to a universe of opportunities.

The presence of the largest Data Center in Latin America in its network is just one of the differentials that prove its superiority. Ascenty has the trust and respect of its customers and numbers that speak for themselves:

• 5+ consecutive years in the NPS zone of excellence
• 100% infrastructure availability
• 5,000+ km of dedicated fiber optic network

So if you’re looking for a scalable, secure and interconnected Data Center to store your data, talk to our experts!

Anyone who works in IT knows that energy efficiency is an increasingly important issue. In a world that is discussing climate change so intensely, investing in this aspect can be decisive for the future of the business.

Because these are critical environments that cannot afford to shut down, it is essential to promote energy efficiency in data centers. After all, this investment will reduce operating costs and environmental impacts.

Therefore, industry professionals must be aware of what can be done to optimize data center operations. Check it out!

Energy efficiency in data centers: a trend for the coming years?

The trend for the next few years is an accelerated increase in digital data production and traffic. The point is that the development of new technologies means that energy demand is also growing in line with this movement. 

According to research by consulting firm IDC, the volume of digital data will increase from around 40 zettabytes in 2019 to 175 zpbs by 2025. 5G technology and products using artificial intelligence, for example, will have a huge impact on global data traffic. 

It is therefore clear that companies need to pay attention to this new demand. Factors such as investment in mechanical and electrical infrastructure, design and equipment, as well as optimizing management and processes, help to achieve gains in energy efficiency.

Projections about the future of data centers indicate that they will have to be built, for example, in places like the high seas. In this sense, capturing sea winds will be an important investment.  Another trend is the use of buoy systems that can transform the movement of waves into energy.

Why should your company care about an energy-efficient data center?

Data centers need to be energy efficient so that they don’t become trouble spots in terms of energy consumption. After all, this also entails major costs for the company — not to mention environmental damage.

In general, around 50% of the average power usage of a data center comes from air conditioning. Another large share of it is with critical IT loads, which reach 36%.

In this sense, another piece of data from the study highlights the need to invest in energy efficiency in data centers, since almost half of the electricity consumption related to a data center’s critical services is used for cooling.

These figures clearly show how the subject has the potential to reduce costs and optimize the operation of any company’s data centers. So let’s look at some practices for achieving these goals.

How can you achieve the much-desired energy efficiency in a data center?

To implement improvements in this regard, there are a few points that deserve attention and can be worked on. Here are some examples. 

Cooling systems

Good airflow management prevents overcooling and energy waste. In addition, prioritize the use of newer equipment, with more modern technologies, to improve energy consumption.

Performance indicators

Power Usage Effectiveness (PUE) is an index that measures energy efficiency and takes into account the energy expenditure of the entire Data Center and the energy consumption of IT devices. It is recommended that your score be close to 1.0.

Organization

The good layout of the racks allows for the creation of hot and cold air corridors, a dynamic that helps with cooling. Modular data centers are also a more economical option, as they use more compact cooling systems, such as close-coupled.

Management software

Invest in data center infrastructure management (DCIM) software, which collects and interprets information. They allow IT professionals to evaluate relevant data in real time to optimize the use of technological resources. 

What strategic actions can help?

In short, the future of the IT sector increasingly involves investments in green technologies. In this sense, the use of clean energies has proved fundamental to this industry. 

In short, the future of the IT sector increasingly involves investments in green technologies. In this sense, the use of clean energies has proved fundamental to this industry. 

The trend is for data centers to be built in places with lower temperatures and lower electricity costs. With this in mind, we have also listed three strategies to be adopted in the future to improve the functioning of data centers:

• Invest in server efficiency: always work with equipment that has greater processing capacity and lower energy consumption.
• Eliminate “idle power”: choose servers with the right configuration for your environment, avoiding idle computing resources.
• Precise redundancy: have a well-thought-out redundancy strategy, as this helps reduce data center energy consumption by up to 90%.
• Management and monitoring: management and monitoring are very important for continuously improving the energy efficiency of data centers.

Want to make it easier to get started? Nothing better than a standard that deals with this very issue.

What makes the ISO 50001 certificate different for the energy efficiency of data centers?

The ISO 50001 standard concerns the implementation of energy management systems. It establishes guidelines and practices that help reduce total consumption, costs, greenhouse gas emissions and other environmental impacts. 

In addition, this standard presents guidelines on security, performance and energy efficiency. Its international parameters relate to the supply, use and consumption of energy in industry, commerce and other institutions.

The tip is to rely on a partner who provides a powerful, reliable technological infrastructure that meets these standards. Ascenty, for example, is ISO 50001 certified and focuses on the efficient use of electricity in its systems. 

The company has more than 20 robust data centers that operate with high energy capacity. The technical teams, in turn, work continuously to monitor this infrastructure, ensuring the availability, accessibility, integrity and reliability of the network. 

Do you want a high level of performance and energy efficiency at your data centers? If so, contact an Ascenty specialist and see how this can become a reality for your IT!

Have you ever wondered how a WAN network works and why it is so important for modern businesses? Also, how can you modernize your remote network to meet the growing demands for security, performance, and flexibility?

In this article, we’ll unpack what this network is, explore its benefits and challenges, and provide a practical guide to modernizing your network infrastructure. We’ll cover everything from assessing business needs to implementing advanced technologies, ensuring your network is ready for the challenges of the future.

Ready to transform your network into a powerful tool for your company’s growth and innovation?

Read on!

• What is a WAN network?
• What are the advantages of a WAN network?
• Challenges of traditional WAN networks
• How can you modernize your company’s network?
• Optimize your WAN network for the future
• Get ready for the new era of connectivity

What is a WAN network?

The acronym WAN comes from Wide Area Network. Basically, a WAN network connects computers and local networks (the famous LANs, or “Local Area Networks”) that are great distances from each other. This connection is made through communication links, such as telephone lines, fiber optics, satellites or radio connections.

Let’s say your company has offices in multiple cities, or even different countries. For all these units to communicate efficiently, more is needed than what the regular Internet can offer. That’s where the WAN network comes in.

What are the advantages of a WAN network?

It is the backbone that connects all parts of a geographically distributed company, ensuring that all employees can work together seamlessly, regardless of where they are located.

Understanding that connectivity is vital for efficient collaboration and keeping businesses running smoothly, this network not only facilitates communication and data sharing, but also allows for the centralization of services and resources, such as servers and databases, in a single location, which can be more secure and efficient.

Let’s explore the main benefits they bring to day-to-day business:

• Branch connectivity: allows different branches of a company to connect, regardless of their geographic location. This means that an office in São Paulo can access and share information with another in New York quickly and securely.
• Reduced operating costs: by centralizing resources such as servers and databases, WAN networks help reduce operating costs. This eliminates the need to replicate infrastructure at each location, resulting in significant savings and more simplified IT management.
• Improved collaboration across distributed teams: distributed teams can collaborate more efficiently. Communication tools and collaborative platforms work better, allowing all employees to work together in real time, even when they are physically apart.

3 Challenges of Traditional WAN Networks

Despite being essential for connectivity, they face several significant challenges:

1.     Latency and performance

One of the main problems is latency, which is a delay in data transmission. When information needs to travel long distances, response times can be longer, affecting operational efficiency. This delay can be particularly problematic for applications that require real-time communication, such as video conferencing or online management systems.

2.     Security

Security is also a major concern. Traditional WAN networks can be vulnerable to cyberattacks, especially if they are not well protected. Ensuring that data travels securely between different locations requires implementing robust security measures, such as encryption and firewalls, which can be complex and costly.

3.     Management and maintenance

Another challenge is the management and maintenance of these networks. Keeping a WAN running at optimal levels requires constant monitoring, frequent updates, and a prepared IT team.

How can you modernize your company’s network?

Modernizing your network is a process that requires careful planning and consideration of some essential steps to ensure that the transition is smooth and secure.

• Business needs assessment: analyze your business needs, including data volume, application types, and security requirements. This analysis will identify weaknesses and areas for improvement.
• Choosing the right technology: choose the technology that best meets your needs, offering flexibility, better performance, and improved security compared to traditional WANs.
• Implementation and integration with existing infrastructure: finally, implement the new technology and integrate it with the current infrastructure. Plan the deployment to minimize disruption and involve the IT team to ensure correct configurations and maximum use of new features.

Optimize your WAN network for the future

To begin with, it’s crucial to continuously monitor the performance of your network. Use analysis tools to identify bottlenecks and adjust configurations as needed.

Additionally, keep your infrastructure up to date with the latest technologies and security patches to protect against cyber threats. Automating management processes can also save time and reduce human error, allowing your IT team to focus on more strategic tasks.

Having specialized partners can also make all the difference. Ascenty, for example, offers cutting-edge infrastructure and specialized technical support, helping your company maintain high levels of connectivity and security.

One of Ascenty’s competitive advantages is ServiceFabric™, an orchestration and connectivity platform that transforms the way companies manage their networks. It enables efficient integration of public and private clouds, facilitates the interconnection of different environments, and ensures data security.

Get ready for the new era of connectivity

Now that we understand the importance of WAN networks, it’s time to think about the future. Modernization is not just an option, but a necessity to remain competitive in today’s market.

Carefully assessing your company’s needs, choosing the most suitable technologies, and implementing these changes in an integrated manner are essential steps to ensure that your network is prepared for the future.

Maintaining constant and updated monitoring, automating processes, investing in security and relying on specialized partners are practices that will ensure the efficiency and protection of your IT infrastructure.

Want to delve even deeper into how to connect your networks efficiently and securely? Read our article about the future of integration and connectivity. It offers essential information that can transform your approach, maximizing the performance and scalability of your IT infrastructure.

Have you ever considered how drastically technology has evolved in recent years? Digital transformation is accelerating, propelled by emerging technologies that once seemed like science fiction.

These innovations are not only shaping the future, but also redefining the present across numerous industries. We are on the brink of a new era where adaptability and innovation are crucial for a business’s survival and success.

In times like these, it’s essential to understand the landscape to effectively integrate new resources into your operations. With this goal in mind, we’ve prepared this guide!

Gartner, a leading authority in research and consulting, has identified the 25 emerging technologies that will influence business decisions throughout this decade. We’ve analyzed these insights to bring you the key takeaways. Join us!

What are emerging technologies?

Emerging technologies are innovations that are still in the early stages of development and implementation, but have the potential to transform current practices across various sectors. These technologies can optimize processes and create new business models.

In essence, emerging technologies are key drivers of innovation, offering companies the opportunity to lead in digital evolution.

It’s important to note that the adoption of these technologies can vary by sector and region. This is because the process is influenced by economic, regulatory and social factors.

Nevertheless, the promise of increased efficiency, enhanced corporate security, and the ability to meet market demands provides strong incentives to incorporate them into your operations.

What are the 25 most promising emerging technologies according to Gartner?

As a leader in Data Centers and Connectivity in Latin America, Ascenty is at the forefront of technological innovation, providing the digital infrastructure necessary for evolution.

We have been tracking market trends for years and working closely with companies across sectors to ensure a secure and agile digital transformation. In recent years, we’ve witnessed rapid and profound changes.

Technologies once imagined have become a reality, and organizations that are adapting are staying ahead.

Gartner highlights the top emerging technologies of the decade, categorized into four topics: smart world, productivity revolution, privacy and transparency, and critical enablers. Here are the insights!

Emerging technologies for an intelligent world

This topic explores how our interactions with people, places, content, and things are evolving due to the merging of online and offline experiences. It also includes technologies that blend the digital and physical worlds in innovative and intelligent ways.

1.    AI avatars

AI avatars are virtual personas generated with Artificial Intelligence, designed to interact with users across various digital platforms. They leverage natural language processing, algorithms, and facial recognition technologies to engage effectively.

What’s remarkable about these avatars is their high level of realism and the ease with which they can be customized. They have applications beyond just entertainment, extending into marketing and everyday corporate environments as well.

2.    Digital twins

Digital twins are ultra-realistic virtual representations of a physical object, environment or system. Their primary purpose is to simulate real-world scenarios within a digital environment, which helps accelerate processes and reduce errors.

For instance: before building a bridge, you can create a digital twin of it. This allows engineers and architects to visualize the final result, refine details, identify potential structural issues, and address them before actual construction begins.

3.    Multimodal user interfaces

Multimodal user interfaces enable interaction with devices through multiple methods, such as voice commands, gestures, touch, and facial recognition. This technology enhances the accessibility and usability of applications.

Undoubtedly, this is one of the emerging technologies poised to expand significantly in the coming years. Developers are continually seeking features that streamline the user experience, making it more fluid and intuitive.

4.    Smart environments

Smart environments are spaces equipped with advanced technologies like Artificial Intelligence, IoT, and AIoT, designed to enhance interaction between people and systems, thereby improving the overall user experience.

These environments are becoming increasingly common and popular around the world. With digital evolution, emerging technologies are set to transform offices, homes, and even entire smart cities.

Curious about the most intelligent and connected cities in Brazil? According to the 2023 Connected Smart Cities Ranking, Florianópolis takes the top spot, followed by Curitiba, São Paulo, and Belo Horizonte.

5.    Spatial computing

Spatial computing is an emerging technology that merges the physical and digital worlds, enabling devices to recognize and respond to their surroundings. It has a wide range of applications, from interactive gaming to industrial use.

In essence, spatial computing allows computers and digital objects to interact with the real world. A notable example is virtual reality (VR) glasses, which are commonly used in online gaming and are increasingly being integrated into the daily routines of professionals like architects and engineers.

Productivity revolution

As we explore the emerging technologies identified by Gartner, we come to the “Productivity Revolution” category. The focus is placed the potential to significantly boost productivity in businesses and drive the digital economy of the future. Stay tuned for more insights!

6.    Compacting models

Model summarization is a technique designed to reduce the size of an Artificial Intelligence neural network, making it more feasible to deploy on smaller devices or in environments with limited processing capacity.

In essence, this resource will significantly enhance the adoption of Generative AI. It enables even small and medium-sized businesses to adapt the technology to their specific needs and operational realities.

7.    Autonomous unmanned aerial vehicles

Autonomous unmanned aerial vehicles are flying objects that operate with a high degree of automation. While they are often controlled remotely, they also utilize AI to perform various tasks independently.

Companies are already testing drones for delivering small packages, for instance. This accelerates logistics, reduces costs, and offers a novel experience for consumers.

8.    Generative AI

Generative AI is a branch of Artificial Intelligence that creates innovative content from existing data, revolutionizing fields such as design, marketing, and technology.  

Many experts consider it one of the most promising emerging technologies today. Its integration with other resources and technologies is yielding increasingly impressive results at an accelerated pace.

9.    Virtual assistants powered by Generative AI

Virtual assistants powered by Generative AI represent the next generation of virtual assistance. Their key advantage lies in leveraging advanced technology to provide more accurate and personalized responses, enhancing interactions between companies and customers.

10 . Synthetic data

Synthetic data is artificially generated data created using Generative AI to simulate real data for purposes such as comparisons and predictions.

A synthetic dataset retains the same mathematical properties as the real data it mimics, but with different information. This allows companies to conduct tests, develop new products, and perform machine learning studies.

Emerging technologies for privacy and transparency

This topic emphasizes the need to make ethical and strategic decisions in AI adoption by adhering to AI design principles that benefit both people and society. It focuses on ensuring data protection and operational transparency.

11.   Human-centered AI

Human-centered AI focuses on designing AI systems that maximize benefits for end users. This approach ensures that technology enhances and complements human abilities, improving efficiency without compromising privacy or autonomy.

12.   Behavioral analysis

Behavioral analysis involves tracking data to understand and predict human behavior within a system or environment. This technology is crucial for enhancing cybersecurity and personalizing user experiences.

13.   Responsible AI

Responsible AI, featured on Gartner’s list of emerging technologies, emphasizes the ethical development and implementation of AI. This approach focuses on using technology to create systems and machines that are fair, transparent, and auditable.

14.  Decentralized identity systems (DIS)

Decentralized identity systems (DIS) enable secure and private management of digital identities. They reduce reliance on centralized entities and give users greater control over their own data.

15.  Privacy-Enhancing Technologies

Privacy-enhancing technologies combine advanced features to safeguard personal data during analysis and decision-making. They ensure more ethical and transparent data processing while protecting confidential information from exposure.

Critical enablers

In this category, Gartner examines technologies that introduce new use cases and enhance existing experiences. Understanding these can guide your business in identifying where to invest for continued digital evolution. Explore these insights!

16.   Neuromorphic computing

Neuromorphic computing is inspired by the human brain and aims to create faster and more efficient computer systems. These systems excel at performing complex tasks such as pattern recognition and decision-making.

17.   Tokenization

Tokenization is an emerging technology that replaces sensitive information with non-sensitive values, crucial for secure transactions and data privacy.

Essentially, it transforms valuable data into a digital token. that can be used safely within systems and environments.

18.   Quantum processors

Quantum processors are cutting-edge components that leverage quantum mechanics to perform calculations significantly faster than traditional processors.

They are heralded as the next generation of processors, promising to make programs significantly faster and more powerful.

19.   Hyperscale edge computing

Hyperscale edge computing (HEC) is a hybrid cloud solution that distributes data processing capacity to locations where it is most needed. This approach reduces latency and boosts the efficiency of applications and services .

20.  Artificial Intelligence Chips

Artificial intelligence chips are CPUs equipped with a specialized processing unit for AI functions. This allows the device to execute processes internally, eliminating the need for external connections.

21.  Web3

Web3 encompasses a suite of technologies designed to create decentralized web applications. It emphasizes security, privacy, and interoperability among different services and users.

This technology is regarded as one of the most promising of the decade and is often referred to by experts as the next generation of the Internet. 

22.  Blockchain

Blockchain is a distributed ledger technology that enhances the security and transparency of digital transactions. It is crucial for the advancement of digital finance and smart contracts,

enabling secure data exchange and processing within corporate networks.

23.  Knowledge Graphs

Knowledge Graphs are data structures designed to integrate and share complex information, which is vital for enhancing search and recommendation systems.

24.  Mega LEO satellite constellations

Mega satellite constellations are networks of satellites positioned in low orbit to provide global high-speed internet coverage. They are crucial for expanding digital connectivity.

As the number of internet-connected devices grows, there is a rising demand for high-performance connections everywhere, including the most remote locations. Investing in LEO satellite constellations addresses this need, as their lower orbit reduces latency and improves connectivity.

25. Private 5G

Private 5G is an emerging technology that delivers high-speed, low-latency networks tailored for business applications. It ensures secure and customized communications to meet the specific needs of each organization.

Is your business ready for the digital evolution?

The rise of emerging technologies is reshaping the business landscape. To stay ahead in this dynamic environment, your company needs a robust and scalable digital infrastructure.

The modern, well-connected Ascenty Data Centers are crucial for supporting and optimizing these advanced technologies. With infrastructure designed to adapt to increasing demands while maintaining security and efficiency, organizations can turn their digital potential into tangible results.

To learn how advanced digital infrastructure can enhance your business, download our exclusive guide to submarine cables.

Our detailed guide explores the critical role of submarine cables in global infrastructure and shows how Ascenty can support your company’s success in the evolving digital world.

Generative AI is a revolutionary subfield of Artificial Intelligence capable of creating music, images, videos, and text. This dynamic technology is being applied across various industries for diverse purposes.

If your company has not yet begun to harness the potential of Artificial Intelligence, you risk losing your competitive edge. But let’s take a step back and discuss the infrastructure required to make all this possible.

To embrace the future, you need a digital infrastructure that meets the security, data storage, and scalability demands of AI. That’s what we’ll cover in this article. Join us!

What is Generative AI?

Generative AI is a type of Artificial Intelligence capable of learning and creating new content using simple natural language commands. It can generate text, images, videos, and audio, among other things.

One of the most well-known examples of Generative AI is ChatGPT, a powerful tool that operates in a chat model, responding in seconds to various questions and commands from users. Additionally, there are tools like DALL-E for generating images and WaveNet for creating audio.

A recent MIT study concluded that workers specialized in AI are 40% more productive than those who have not yet learned to use it in the corporate environment.

What is the difference between Generative AI and traditional AI?

The biggest differentiator of Generative AI is its ability to produce new content. Traditional Artificial Intelligence focuses on classifying, predicting, or responding based on known patterns.

Based on this, we can say that:

• Traditional AI: Focuses on analyzing and interpreting existing data for categorization, prediction, and automation. A good example is facial recognition systems;
  
  
• Generative AI: Creates new content by learning from large datasets. This capability opens up a wide range of possible applications.

The importance of Data Centers for the evolution of Generative AI

We can’t discuss AI without highlighting the critical role of Data Centers. After all, these infrastructures are essential for storing the data crucial for machine learning and technological advancement.

All the power of Generative AI comes from data, which is stored in Data Centers. Can you see how this is a direct and highly strategic connection?

Not having scalable storage space is like hitting the brakes. While technology has the potential to go much further, it needs space, data, and agility to process and innovate effectively.

It’s also worth mentioning that information security is a cornerstone of today’s landscape. With a reliable Data Center, companies can operate with peace of mind, complying with the GDPR and personal data protection laws.

The role of connectivity in optimizing Generative AI

Connectivity is another key factor in the evolution of Generative AI. The effectiveness of this technology depends on the speed and quality of data connections.

In other words, high-speed connectivity allows AI algorithms to process and analyze large volumes of data in real time. This is essential for continuous learning and improving the accuracy and relevance of results.

Furthermore, the democratization of technology relies on uniform connectivity quality, ensuring innovation reaches everyone. This enables companies worldwide to leverage automation and personalization.

Therefore, for companies looking to harness the capabilities of Generative AI, investing in advanced connectivity solutions is not just a technical necessity but a strategic decision that can define the success or failure of their digital initiatives.

Ascenty provides the best connectivity and data center solutions in Latin America! Discover our infrastructure!

How can you optimize your infrastructure for AI? Leverage Ascenty’s unique advantages

Ascenty is the largest Data Center company in Latin America, with units in Brazil, Chile, Mexico, and Colombia. As a joint venture with Digital Realty, it is part of a global ecosystem of more than 300 data centers worldwide.

Regardless of where your data is, Ascenty ensures maximum connectivity so that you can access it in no time. This provides direct connections to the cloud and content providers.

The strategic location of our infrastructure is an important factor, as it offers clients more options to store their data closer to processing sites.

The high level of security is another standout feature of Ascenty’s infrastructure. With numerous certifications, we invest in 24×7 monitoring and strict access control across all our units.

Tip: Discover the most dangerous types of cyber attacks that could impact your business!

Unlock the potential of Generative AI!

As we’ve seen, a robust, scalable, secure, and connected Data Center can help you unlock the immense potential of Generative AI for your company. Partnering with the right data center provider is crucial in this scenario.

Building and managing your own infrastructure requires significant time and investment. As storage space demands increase, this can become impractical and hinder your progress.

Rely on Ascenty’s data center and connectivity solutions to start innovating. Gain the environment and unique advantages that Artificial Intelligence requires to transform the future of your business.

Are you ready to revolutionize your company with Generative AI? Contact us today!

Do you know what a connectivity link is? Understanding this concept is essential for every company focused on digital evolution. After all, as the name suggests, we are dealing with one of the pillars of modern connectivity.

Think about it: can you imagine an organization evolving without the internet? It’s really hard to find a company that doesn’t depend on online processing of data and processes.

But, much more than just needing the internet, it is essential to have a fast and stable connection. And this is where the connectivity link stands out. Keep reading and get all your questions answered about this solution!

What is a connectivity link?

The connectivity link, also called a dedicated link, is an exclusive network for companies. In other words, it is a dedicated pathway on the internet for your business to send, receive, and process data.

To explain it further, every time a company accesses the internet, it is exchanging data with a provider. In a common connection, it competes for traffic space with other companies and users, which can slow down the connection. With a dedicated link, there is no one else on the same network!

Imagine a congested road, with several cars and trucks heading in the same direction. The connectivity link would be a free lane, where only your car could travel.

Connectivity link vs. broadband

While the connectivity link provides exclusivity in the internet connection, broadband is a shared link. In other words, it is a network used by multiple companies and users.

It is important to note that this does not mean it is of low quality. What happens is that some companies will need more speed and privacy to transmit their data.

5 benefits of having a connectivity link (dedicated link)

Now that you understand what a connectivity link is, it is important to understand how this solution can benefit your company. In short, there are many good reasons to have an exclusive network on the internet. Below, we list its 5 main advantages. Check it out!

1.      More secure internet connection

If you have a dedicated pathway to exchange and process your data, your information will be more secure. This is extremely important for companies in the financial sector and those dealing with confidential and strategic data.

2.      Faster and more stable data traffic

Since we are talking about a free path on the internet, data traffic is faster and more stable. In other words, your company no longer suffers from slow access to information and activity interruptions.

3.      Better customer experience

A logical consequence of the connectivity link is a better customer experience. After all, with faster and more stable Internet access, everyone can operate at an optimal level, making real-time decisions without productivity bottlenecks.

4.      Scalability

We cannot fail to highlight that the dedicated link is an ally of scalability. This is because the network can be expanded according to the company’s demands. This is an important differential for providers, who are no longer at the mercy of shared network availability to expand their operations.

5.      Greater bandwidth control

Within the company, it is normal for some sectors to need a more bandwidth. With the dedicated link, it is possible to control the network and allocate more traffic as needed and according to the ideal strategy. Thus, it is possible to ensure the total availability of essential areas and processes.

Who is the connectivity link intended for?

The connectivity link is a valuable solution for companies and internet providers. This is because it addresses some of the main demands of both parties: agility and security in data traffic.

Therefore, any company that realizes that data exchange is too slow, harming its operation and ability to meet customer demands, should consider it.

Likewise, internet providers that want to offer a differentiated experience to customers with this level of demand can offer the dedicated link as a strategic solution.

Applications of the connectivity link in the corporate world

You already know what a connectivity link is, but are unsure about how it can actually be useful in your routine? We have selected some examples that may help you understand:

• It is useful for ISPs, providing internet access;
• Ensures internet access on corporate networks;
• Ensures the rapid and secure traffic of large volumes of data;
• Improves the performance of corporate channels — intranet and extranet;
• It is an important complement for internet phone calls — PABX and VOIP systems;
• Ensures more stable video transmissions and live streams;
• It is advantageous in website hosting and cloud system use;
• It can be a differential for companies with e-commerce.

In short, we can say that a dedicated link is an ally for all businesses that use the internet daily. But the companies that seek this service most are:

• Internet Service Provider (ISP);
• Call centers;
• Banks.

Ascenty has the best solutions for ISPs

In a highly competitive scenario with demanding customers regarding internet quality and stability, it is necessary to deliver a high-performance service. But even large telecommunications companies can face service disruptions.

Ascenty works to be a reliable partner and has strategic solutions for these companies’ needs, such as the IP Link and Dark Fiber!

And if you are looking for a good internet provider, visit our Marketplace. There you will find the largest technology suppliers on the market!

Do you believe that technology and sustainability will define the future of the next generations? If we stop to analyze today’s world, it’s clear to see how these two elements are increasingly going hand in hand.

For some years now, Ascenty, Latin America’s leading data center and connectivity company, has prioritized sustainable development. With this, we were able to demonstrate that it is possible to offer high connectivity and excellent services without sacrificing our commitment to the environment.

That’s why, in addition to innovation, reliability and safety, we are also the standard bearer when it comes to sustainability. Here, we would like to invite you to learn more about our good practices that confirm the success of a sustainable and technological approach. Check it out!

Technology drives sustainability. The decision is yours!

Technology is a major driver of human development. In fact, it’s hard to imagine what our lives would be like without certain resources and tools.

In this sense, there is no doubt that technological innovations help us solve the most varied needs of society. So why not use them to promote sustainability?

In recent years, we have seen how much the digital transformation is driving economic development across the planet. Now, we need to refine our outlook and understand this process as a tool to protect the environment.

And that’s not a difficult task! Many companies are already investing in the responsible and sustainable use of natural resources; and they are doing so with the help of innovation and new technologies.

Here, you will find some examples and get inspired to join this journey. This is because a green future depends on the decision and dedication of each company, regardless of its segment or size.

Obviously, there are numerous actions to be implemented. From basic to advanced, do your part, within your means!

Sustainable Value Chain: change starts here!

A study by Ibope, in partnership with Yale University, concluded that 77% of Brazilians believe that protecting the environment is a pressing matter. In addition, 95% of the population say that global warming is visible and could harm current and future generations.

However, this trend is not exclusive to Brazil. In fact, we are witnessing a global movement that reinforces the need for brands to rethink their processes with a focus on implementing increasingly efficient and sustainable value chains.

In this sense, we need to be aware of several factors and carefully evaluate all the businesses with which our company interacts or has partnerships. After all, it is essential that all processes and activities comply with environmental guidelines, including:

• Logistics;
• Operations;
• Services;
• Sales;
• Marketing;
• Infrastructure.

Technology & Sustainability: 4 lessons from Ascenty that stand out in promoting a green and connected future

As a leader in Data Center and Connectivity infrastructure in Latin America, Ascenty could not fail to contribute to promoting a green and connected future. That’s why we take the issue seriously and have numerous sustainable initiatives in place.

Our mission is to take care of the data that drives the world, but we do so with all the care that the environment deserves. In this sense, we have selected some examples of how it is possible to reconcile technology and sustainability in an efficient and totally responsible way. Check it out!

1. Data centers running on 100% clean energy

Since 2020, all Ascenty data centers have been operating with 100% renewable energy, guaranteed by IREC (International Renewable Energy Certificate). It is worth noting that the use of renewable sources, such as water and solar energy, reduces greenhouse gas emissions and environmental impact.

In addition, all of Ascenty’s data centers are ISO 14001 certified, which establishes guidelines for excellence in environmental management systems.

2. 100% LED lighting at our data centers

Ascenty has adopted LED lighting in all its data centers, which contributes significantly to reducing energy consumption. This measure helps to improve the PUE (Power Usage Effectiveness) index — an international parameter of energy efficiency.

To give you an idea, the average PUE in Ascenty’s data centers in 2022 was 1.44, an excellent figure that demonstrates the company’s commitment to optimizing energy consumption.

In addition, the São Paulo Data Center has a photovoltaic energy plant capable of generating 14.6 MW per year. This energy is used for lighting and cooling, making the data center even more sustainable.

3. Carbon Neutral Seal

Reinforcing its commitment to neutralizing its carbon emissions, Ascenty has the Carbon Neutral seal. The company carries out strategic actions to measure, reduce and offset its emissions, helping to mitigate climate change.

Carbon neutrality is a source of pride, as it shows that our efforts are paying off. We are aware of the environmental impact of the technology sector as a whole, and we are doing our part.

4. Reusing water in data center cooling systems

Along with other initiatives, Ascenty has also adopted effective control of water use at its data centers, all to ensure conscious and responsible consumption of this important resource.

As an example, the chilled water plants of refrigeration systems operate in a closed circuit, which considerably reduces consumption without affecting the quality and effectiveness of the process.

You too can build a green future!

As we have seen, the union between technology and sustainability is the key to ensuring a greener and more connected future. In this context, the good practices discussed here prove that these two areas can go hand in hand.

Ascenty continues to move towards sustainable performance. Your business can (and should) take part in this movement too!

That’s why, in addition to implementing actions that reduce environmental impact, it’s important to team up with partners committed to the ESG agenda, guaranteeing a sustainable value chain.

Find out more about our practices and achievements towards a fairer, more sustainable and ethical future. Download Ascenty’s ESG Report now and get inspired to build a green future too!

A few years ago, the term Hybrid IT was touted as a trend. Today, it is a reality and part of the context of businesses of all sizes and segments. That’s why we need to talk about cloud connectivity.

Data is decentralized: some in the cloud, some local. In fact, it has already become clear that combining clouds with in-house servers is the most suitable strategy for most companies.

The next step is to optimize this entire infrastructure, right? Connectivity comes into play to make all this possible. Stay with us to find out more!

The current complexity of data storage

In today’s context, it’s hard to find a business that doesn’t depend on data to operate. They are everywhere, underpinning decisions in all sectors and ensuring the evolution of the market.

Such importance shows how valuable they are. And then comes the first challenge for modern companies: where to store this treasure?

Data storage needs to be carefully planned and executed. Whether in the cloud or on local servers, it is essential to ensure that information is protected and, of course, interconnected.

This scenario is complex, especially when we consider that Hybrid IT preaches the diversification of suppliers and models. Ensuring that everything connects isn’t simple — at least for those who don’t think about it from the outset.

Cloud connection: 5 reasons to invest in it

A cloud connection is nothing more than a private connection between your infrastructure and your public cloud provider. In general, this happens thanks to a cross-connection provided by a carrier-neutral data center.

But what is the importance of this direct interconnection with your data in the cloud? Let’s take a look!

1.    More security

With Hybrid IT, companies can benefit from a much broader and more diversified infrastructure. However, connecting to the cloud via the internet can be a risk, creating vulnerabilities and more chances of data breaches.

With the direct connection to the cloud, there is a reduction in network access points. This increases the security of data access and traffic.

Remember that your Colocation provider must invest in security for this benefit to really exist.

2.    Improved performance

As you know, the internet isn’t always the fastest channel for accessing the cloud. After all, speed depends on bandwidth and different servers, and can vary depending on the provider.

In the real-time era, low latency is an important metric. Proof of this is that many users stop using applications because of the system’s persistent slowness.

In this sense, it’s worth noting that a direct connection to the cloud is faster. In other words, you can access data in less time, delivering a much more pleasant experience to your end customer.

3. Fewer costs

If your company needs a private connection, the cost of the WAN can be a problem. Likewise, moving data is not a cheap process — it varies according to location, provider and other aspects.

With direct cloud connection, you can save resources without jeopardizing your connectivity needs.

In addition, it is possible to cut down on exit fees, as some providers offer reduced rates for those who use this option.

4. High reliability

As you know, the public internet is unpredictable and, in many cases, full of demand peaks, which causes an increase in latency and loss of performance.

A direct cloud connection is more reliable because it is made over a private network. This ensures high availability — an essential factor in some sectors, such as finance.

5. Easier to manage

Managing hybrid IT is not easy, is it? Despite the benefits, there is considerable complexity in managing multiple suppliers and identifying bottlenecks and errors in applications and networks.

However, with direct interconnection in the cloud, your company is no longer hostage to specific network providers for each cloud. After all, you have access to a diverse ecosystem that talks to each other.

In other words, we’re talking about more visibility, agility and efficiency. All this boosts business productivity and the end user experience.

Cloud connection: more agility and performance for your business

In today’s context of digital business and high demand for productivity, the use of diversified and customized solutions according to the needs of each company is real.

In this scenario, relying on a direct cloud connection solution is a strategic solution to the complexity of managing this environment.

If you want to ensure that your IT infrastructure is aligned with your business strategy, it’s worth looking into investing in a dedicated connection with cloud providers. Ascenty can help! Talk to our team now and ask any questions you may have!

Are you up for a new experience? Listen to this article!

When it comes to protecting financial transactions, every detail matters.

For IT leaders, ensuring that every operation occurs under a shield that guarantees maximum protection is not just a matter of efficiency, but a non-negotiable responsibility.

In our new article, we’ll explore some of Ascenty’s certifications that make it an indispensable partner for companies in the financial segment.

These certifications are guarantees that Ascenty, as the main player in the Data Center market in Brazil, is concerned with the integrity and security of its customers’ transactions.

Join us to discover how Ascenty achieves the security you seek for your transactions, sustaining the pillar of trust in an increasingly complex digital environment. Learn more!

Financial Transactions: why are certifications so important?

It’s no surprise: in online financial operations, each click can represent large sums. Therefore, security is the secret ingredient that differentiates a reliable service from an imminent risk.

In this sense, certifications do not work as mere “quality seals”, but guarantees that your data and technological infrastructure are secured from all types of complications.

Consider this: in 2021, according to data published by Jota, at least 69 Brazilian companies felt the consequences of digital dangers firsthand. They were victims of data breaches and ransom attacks.

An alarming number, but also a reminder of the financial sector’s vulnerability.

Thus, certifications are more than a necessity – they are the written assurance that whoever hosts your data is proactively working to protect transactions within your digital environment.

Check out an Ascenty success story in the financial sector:

PCI-DSS: the main certification related to financial transactions

PCI-DSS is the main security certification for card transactions. Created in 2006 from the collaboration between giants like Visa and MasterCard, it is not just another set of rules, but a declaration of commitment to security.

At its core, PCI-DSS mandates best practices such as installing firewalls, encrypting data, and constantly monitoring networks.

Its role is critical: to defend every credit and debit transaction against potential fraud and data theft.

Therefore, any data infrastructure capable of running transactions needs to ensure maximum protection of each operation – and this is what PCI-DSS does.

How does Ascenty meet PCI-DSS requirements?

For Ascenty, meeting PCI-DSS requirements means investing in both security and precision. Here’s how:

The journey to compliance begins with adherence to the certificate’s 12 requirements, structured around 6 key objectives:

1. Secure network;
2. Cardholder data protection;
3. Vulnerability management;
4. Access control;
5. Network monitoring;
6. Information security.

These items are not just a simple checklist, but are key components for orchestrating a robust technological infrastructure.

At Ascenty, from servers to applications and database managers, each component undergoes a rigorous security screening.

In addition, we align with the four certification levels, determined by the annual volume of card transactions.

With PCI-DSS, Ascenty meets the most stringent international security guidelines required in credit card processing, including securing the card data environment against unauthorized access.

• Learn about another successful Ascenty partnership in financial transactions!

TR3 TÜV Rheinland certification also plays a role in financial transactions

TÜV Rheinland’s TR3 certification attests that a Data Center meets international requirements that ensure the integrity, availability and security of financial operations.

In practice, TR3 TÜV transforms Data Centers into high-security data centers where each byte is handled with utmost seriousness.

By conquering it, the company attests to its compliance with the main specifications referring to:

• design;
• assembly;
• installation;
• operation;
• maintenance;
• sustainability;
• technical documentation;
• monitoring of the execution, integrated commissioning tests, and operational audits.

It is a recognition that particularly attests to the excellence of the physical infrastructure behind the Data Center where your business data is hosted.

For companies that deal with huge volumes of financial transactions, this certification is the ultimate symbol of reliability.

Learn about the TR3 TÜV Rheinland certification requirements that Ascenty must follow

This certification requires a specific set of infrastructures and rigorous practices, such as:

• implementation of a raised floor, essential to optimizing cable management and safety;
• a dual power distribution source – one active and one backup – equipped with generators, UPS and HVAC systems, all operating redundantly.

The latter ensures that even in the most adverse situations and in the face of the disaster risks, services remain operational.

The certification also requires dedicated and structured cabling, as well as multiple provider inputs, strengthening redundancy and resilience.

All this is monitored under the ANSI/TIA 942 Standard, which requires Ascenty to maintain a high standard in all aspects.

This includes everything from cooling and security processes to access control and fire detection.

All of these aspects are key to ensuring that Data Center operations are secure, efficient, and continuous.

How about listening to this article? Try it!

In times of digital transformation, being an internet service provider (ISP) requires overcoming major challenges to stand out. Although connectivity is essential in people’s lives, the market is quite competitive. That’s why solutions for internet providers are so valuable!

They help deliver quality services and meet growing market demands. In this article, we will provide an overview of the market and its challenges, showing how Ascenty helps your business.

Let’s get started!

The Brazilian Internet Service Provider Market: Major Challenges And Opportunities

The internet market is dynamic and highly dependent on connectivity. Thus, companies in the sector need to operate with a focus on the customer and overcome major challenges to gain their trust and loyalty.

Ascenty is a strategic partner in these businesses and is well aware of the obstacles faced. Let’s look at a few below!

High competitiveness

The need for better operational performance creates a highly competitive scenario. In this context, internet providers must invest in innovation to set themselves apart from the rest, since quality of service alone is no longer sufficient.

In the quest for competitive prices, fierce competition impacts megabyte prices in an unsustainable manner. After all, offering below-average prices or expanding packages at the same price compromises operational viability.

Still, it is crucial to remain aware of market movements. Regularly adjusting prices and keeping them aligned with inflation is essential to avoid a mismatch between costs and services. In practice, the suggestion is to consider the possibility of working with gradual adjustments.

Churn, default, and loyalty

Churn and default are critical challenges: out of every 100 new customers, 90 tend to come from other providers. Naturally, there is no guarantee of loyalty, as these are consumers willing to switch again if not quickly won over.

Reducing churn involves offering additional services, such as streaming and Wi-Fi access, consolidating your company’s position as a source of essential services. In addition, the use of scoring services and adaptations based on payment compliance also stand out as good strategies to address these challenges.

It’s also worth staying open to the inclusion of Value-Added Services (VAS), such as streaming and access to digital content. However, remember to avoid offering platforms with little consumer interest and seek mutually beneficial partnerships that contribute to loyalty.

Constant review is crucial to ensure that VAS add value for both providers and customers.

Quality: the major differentiator of an ISP

Overcoming challenges is not something achieved solely through service quality – but this is undeniably the fundamental first step.

According to IBGE data, connectivity is a daily requirement for 87.2% of the Brazilian population over 10 years of age. Therefore, the quality of the service offered by internet providers plays a crucial role.

Contrary to the notion that price alone is decisive, 93.4% of this audience uses the internet daily. In other words, a stable and fast connection is essential.

With this in mind, quality service not only solves technical problems but also establishes a relationship of trust with customers. Offering a reliable connection, combined with effective support, positions the ISP as a solid choice amid fierce competition.

If there is one crucial lesson to be learned, it is this: service quality and excellent customer service are factors that outweigh mere price considerations.

3 solutions for Ascenty internet providers

Ascenty is recognized for its robust catalog of cutting-edge services and solutions, making it a strategic partner for internet providers. Some of these solutions emerge as essential pillars to drive success in the dynamic connectivity market.

Learn more about each of them below:

AICX

The Ascenty Internet Connectivity Exchange (AICX) is a high-capacity platform, directly connected to major content providers. Designed to offer resilience, high availability, and business continuity, it provides ISPs and customers with a premium connection without relying on the internet.

In practice, the solution simplifies the integration of providers with a wide variety of content, offering direct and specific access with security and efficiency. AICX emerges as an economical and effective option, particularly for smaller players, offering redundancy without compromising quality.

IX.Br

IX.br, in turn, is a PIX PTT that offers direct and independent connection with the main providers. Present in São Paulo, Campinas and Fortaleza, it promotes increased speed, cost reduction and operational control.

Connectivity with the clouds

Ascenty also offers Cloud Connect, with private and efficient connections to the major cloud computing providers. With high speed, security and customization, the solution ensures optimal performance, cost reduction and continuous availability for the internet service providers’ services.

Ascenty and ISPs: a successful partnership for a future filled with opportunities

In the challenging journey of internet service providers, Ascenty stands out as a powerful ally. As you have seen, we offer a robust and innovative connectivity ecosystem to meet specific industry demands.

Furthermore, our collaboration goes beyond mere service provision. Our goal is to create lasting opportunities to promote mutual success between ISPs and end users.

With an unwavering commitment to quality, Ascenty elevates the experience of internet service providers by offering not only a reliable connection, but exceptional support.

Our focus on service excellence is reflected in our unique understanding of market needs. In other words, we deeply understand the challenges and know that results can only come with personalized and effective solutions.

Thus, Ascenty is able to stand out not only for its technologically advanced infrastructure, but also for its constant dedication to improvement. We understand that evolution is essential, and we invest in continuous process optimization to keep up with the constantly changing demands of the ISP sector.

Finally, keep in mind that Ascenty’s cutting-edge technology comes with a valuable human differential. Our specialized team not only solves technical challenges, but also proactively collaborates in building strategies for sustainable ISP growth.

Partnering with Ascenty isn’t just a logical choice, it’s a strategic decision for a future of unlimited opportunities. Together, we shape a path of lasting success in the challenging landscape of internet providers.

If you want to understand how your company can be taken to another level of innovation and quality, contact us! Our experts are available to answer your questions and show you how this can be done in the specific context of your business!